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Journal : Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science)

Analisis SWOT pengadaan bahan baku pakan konsentrat sapi perah di Koperasi SAE Pujon Kabupaten Malang Anie Eka Kusumastuti
Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Vol 25, No 3 (2015)
Publisher : Faculty of Animal Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiip.2015.025.03.03

Abstract

The research was carried out at “SAE” Cooperative, Pujon, Malang District. The purposes of this study were (1) to analyze the internal and external condition of SAE Cooperative, (2) to determine the appropriate strategy of feed procurement in SAE Cooperatives based on present condition. SAE Cooperatives was selected to represent the developed dairy category in Malang District. Descriptive quantitative and SWOT analysis were carefully applied to the available data. The results showed that the condition of SAE Cooperative was better to develop concentrate feed production business. It has known from the Strengths (S) and Opportunities (O) factors score has implied good prospect (SO=4,93). Remarks can be drawn from the research that the suitable feed procurement strategy adopted by SAE Cooperative would Growth Strategy with rapid growth. It is recommended to SAE Cooperative should analyze the internal and external condition in order to anticipate the changes and the competition in the future. Keywords: SWOT analysis, feed procurement, concentrate dairy cattle
Peranan kelompok peternak sapi potong Satwa Mulya terhadap keberdayaan rumah tangga peternak di Desa Brajan, Kecamatan Mojosongo, Kabupaten Boyolali Jawa Tengah Abdul Lathif Apriyanto; Irdaf Irdaf; Anie Eka Kusumastuti
Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Vol 26, No 3 (2016)
Publisher : Faculty of Animal Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiip.2016.026.03.10

Abstract

The purpose of this research were to describe: (1) the implementation of farmers group’s activities in increasing the production of beef cattle, (2) the success of farmers group’s activities in increasing the production of beef cattle and, (3) the success of the farmers group’s role in empowering the farmers. The method of this research was a descriptive with qualitative model. The subject was officers of Satwa Mulya and citizen of Brajan Village. The research data were collected by using the method of participation and observation, interview, and documentation. The researcher wasthe main instrument which assisted with guidelines for observation, interview, and documentation.Method in this research were used data display, data reduction, and conclusion drawing.The results showed that: (1) The existence of farmers groups can increase the farmers knowledge in managing the beef cattle business started from seed selection, feeding, maintenance and marketing. In addition, also be increased the motivation and solidarity of farmers within the group. (2) While the implementation of farmers group’s activities in increasing the beef cattle production is good enough which includes: awarding the concentrates weighing livestock from government, artificial insemination, supplementation and pregnancy checking. (3) Furthermore the success of the farmers group’s role in communitiesproductivity can be seen from the increasing prosperity of farmers in Brajan village.So, it can be concluded that existence of farmers group’s can increase the knowlegde of farmers especially about beef cattle production, their motivation and unity or farmers in its group. Keywords: farmers group, productivity, beef cattle
Pengaruh citra merek (brand image) terhadap loyalitas konsumen bakso bakar Pak Man Kota Malang Qauman Nur Syoalehat; Siti Azizah; Anie Eka Kusumastuti
Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Vol 26, No 3 (2016)
Publisher : Faculty of Animal Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiip.2016.026.03.04

Abstract

This research was conducted in Bakso Bakar Pak Man from 7th March to 5th April 2016 through a survey method guided by a structured questionnaire. The respondents were selected using accidental sampling technique. The multiple linear regression analysis was used to analyse the data. The results showed that the characteristics of consumer were dominated by female students aged from 17-22 years old, lived in Malang and had monthly income > IDR. 2,000,000. Mostly, they got information about Bakso Bakar Pak Man from their families and friends. The brand image variables (corporate image, user image and product image) simultaneously influenced the consumers’ loyality of “bakso bakar Pak Man”. It can be concluded that brand image variable which consisted of corporate image, user image and product image had a  positive influence to the consumers’ loyality of Bakso Bakar Pak Man. The most influential variable to “bakso bakar Pak Man”consumer’s loyality was corporate image. It is recommended to “bakso bakar Pak Man” to maintain their service quality and product variant for increasing the consumer’s interest and be acquainted with other media. The employee performance, product quality and facilities have to be improved in order to maintain the positive brand image of Bakso Bakar Pak Man. Keywords: corporate image, user image, product image, consumer loyality