Garuda - Garba Rujukan Digital

Kusumastuti, Anie Eka

Universitas Brawijaya

Author-ID : 649259

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Social Sciences Veterinary Other

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DEVELOPMENT OF AGRICULTURAL EDUCATIONAL TOURISM (A Case Study at CV Milkindo Berka Abadi in Tegalsari Village, Kepanjen District, Malang Regency) Eri Tristanto; Bambang Ali Nugroho; Anie Eka Kusumastuti
Agricultural Socio-Economics Journal Vol 22, No 3 (2022): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.3.2

Edu-tourism is one of the most developed kinds of the tourism sector. One of the examples is called Agricultural Educational Tourism of CV Milkindo Berka Abadi in Tegalsari Village, Kepanjen District, Malang Regency, East Java Province. This research aimed to determine the level of conformity between performance and importance level of marketing mix (7P), including product, price, place, promotion, people, process, and physical evidence. The method used in this research was survey. Data collection was carried out by distributing structured questionnaires to 100 participants of the educational tour package. Data were analyzed by using Importance Performance Analysis (IPA) to divide marketing mix attributes into four quadrants and find out how satisfied the consumers are with the company's performance. The results revealed that the level of conformity between performance and importance of marketing mix attributes is very conformable with a conformity level of 87,035% overall, which is 80-100%. It can be concluded that the level of conformity between performance and importance level of 7P marketing mix attributes are very conformable overall. However, the companies must continue improving marketing mix attributes to match tourist expectations in Agricultural Educational Tourism of CV Milkindo Berka Abadi.

DEVELOPMENT OF AGRICULTURAL EDUCATIONAL TOURISM (A Case Study at CV Milkindo Berka Abadi in Tegalsari Village, Kepanjen District, Malang Regency) Eri Tristanto; Bambang Ali Nugroho; Anie Eka Kusumastuti
Agricultural Socio-Economics Journal Vol. 22 No. 3 (2022): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.3.2

Edu-tourism is one of the most developed kinds of the tourism sector. One of the examples is called Agricultural Educational Tourism of CV Milkindo Berka Abadi in Tegalsari Village, Kepanjen District, Malang Regency, East Java Province. This research aimed to determine the level of conformity between performance and importance level of marketing mix (7P), including product, price, place, promotion, people, process, and physical evidence. The method used in this research was survey. Data collection was carried out by distributing structured questionnaires to 100 participants of the educational tour package. Data were analyzed by using Importance Performance Analysis (IPA) to divide marketing mix attributes into four quadrants and find out how satisfied the consumers are with the company's performance. The results revealed that the level of conformity between performance and importance of marketing mix attributes is very conformable with a conformity level of 87,035% overall, which is 80-100%. It can be concluded that the level of conformity between performance and importance level of 7P marketing mix attributes are very conformable overall. However, the companies must continue improving marketing mix attributes to match tourist expectations in Agricultural Educational Tourism of CV Milkindo Berka Abadi.

THE CONTRIBUTION OF THE BEEF CATTLE FARMING SECTOR TO HOUSEHOLD INCOME IN THE TEAK FOREST AREA (CASE STUDY IN THE KEDUNGADEM SUB-DISTRICT, BOJONEGORO REGENCY) T Y Azmi; Anie Eka Kusumastuti; B A Nugroho; E Nugroho
Agricultural Socio-Economics Journal Vol. 22 No. 4 (2022): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.4.13

Limited employment opportunities in rural areas make it more challenging for people to live a prosperous life. The social and economic conditions of rural communities tend to depend on the agrarian sector, such as the livestock sector. The livestock sector as an agricultural sub-sector is a very strategic and reliable way to create economic growth, reduce unemployment and create additional sources of income for the community. Most of the population of the Kedungadem sub-district in the Bojonegoro Regency work in the agricultural sector, for example in livestock farming. This study reveals the total income of cattle farmers’ households and the contribution of income derived from beef cattle farming activities to the total household income of farmers who live in the teak forest area. One hundred beef cattle farmers were randomly selected and grouped into one of three beef cattle farming scales, based on the number of cattle owned. This study shows that the average total income in scales I, II, and III was IDR. 19,211,392.15/year, IDR. 34,583,874.51/year, and IDR. 42,945,805.17/year, respectively. The average cattle farmer’s income from beef cattle farming in scales I, II, and III was IDR. 4,002,674.71/year; IDR. 9,482,032.71/year; and IDR. 19,716,588.39/year, respectively. The average contribution of beef cattle farming activity to the total income of farmers’ households in scales I, II, and III was 20.94%, 27.42%, and 47.00%, respectively. This study suggests that the farmers need to improve their economic management in order to survive or increase the income they derive from cattle farming. Farmers should also cooperate with Perhutani, a state forest company, as there are a number of ways in which the teak forest can support the sustainability of their cattle farming.

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