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All Journal Jurnal Ilmu Ternak Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Jurnal Master Pariwisata (JUMPA) Jurnal Peternakan Indonesia Journal of Innovation and Applied Technology Erudio: Journal of Educational Innovation AGRISE JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) Jurnal Ilmu Peternakan Terapan Journal of Social Studies (JSS) Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal sains dan teknologi industri peternakan
Kusumastuti, Anie Eka
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Social Sciences Veterinary Other

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Journal : Jurnal Peternakan Indonesia

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Path Data in Marketing: A Case Study of Broiler Chickens’ Partnership System in Kediri Regency, Indonesia Nanang Febrianto; Budi Hartono; Anie Eka Kusumastuti; Puji Akhiroh
Jurnal Peternakan Indonesia (Indonesian Journal of Animal Science) Vol 24, No 3 (2022): Jurnal Peternakan Indonesia
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jpi.24.3.252-257.2022

Abstract

The study aimed to determine the distribution and marketing channels of the broiler chickens’ partnership system in Kediri Regency, Indonesia. Data were collected from July to August 2020. The respondents used in this study were plasma farmers and marketing agencies involved in the marketing of broiler chickens. The analytical model used in this research is a descriptive analysis of marketing channels from producers to consumers and an analysis of marketing efficiency. The results showed that there were five marketing distribution channels. Distribution channel 1 consisted of plasma farmers, core companies, wholesalers, intermediate traders, retailers, and consumers. Distribution channel 2 consisted of plasma farmers, core companies, wholesalers, intermediate traders, and consumers. Distribution channel 3 consisted of plasma farmers, core companies, wholesalers, retailers, and consumers. Distribution channel 4 consisted of plasma farmers, core companies, wholesalers, and consumers. Distribution channel 5 consisted of plasma farmers, core companies, intermediate traders, retailers, and consumers. The marketing margins for distribution channels 1, 2, 3, 4 and 5 were IDR 2,250/kg, IDR 1,600/kg, IDR 1,200/kg, IDR 1,500/kg, and IDR 1,950/kg, respectively.
Co-Authors Abdul Lathif Apriyanto Ahmad Ridwan Ardan Legenda de Arham B A Nugroho Bambang Ali Nugroho Budi Hartono Damayanti, Elok Dina Agustin Kusumawardani Dwi Intan Septianai E Nugroho Eri Tristanto Firman Jaya Imam Thohari Irdaf Irdaf Jaisy Aghniarahim Putritamara Muhammad Sayid Jabbar Surendra Nailul Faizah Nanang Febrianto Puji Akhiroh Qauman Nur Syoalehat Rahmi Yuniarti Siti Azizah Siti Azizah Suprih Bambang Siswijono T Y Azmi Tri Eko Susilorini