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All Journal TRANS-KATA: Journal of Language, Literature, Culture, and Education Abdimas Indonesian Journal Kenduri: Jurnal Pengabdian Dan Pemberdayaan Masyarakat
Susi Darihastining
Universitas PGRI Jombang
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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The Road Safety Literacy Strengthening Assistance For The Lentera Community (Orderly And Safe Literacy On The Highway) In Ponorogo Regency Ida Yeni Rahmawati; Mohammad Bhanu Setyawan; Adi Fajaryanto Cobantoro; Susi Darihastining; Tri Wahyono; Siti Khoirul Bariyah
KENDURI : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 6 No. 1 (2026): January-April
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/kenduri.v6i1.2150

Abstract

The high number of traffic accidents, especially among students and novice drivers, indicates a low level of road safety literacy in the community. The LENTERA (Orderly and Safe Literacy on the Road) community in Ponorogo Regency was formed as an effort to build collective awareness of the importance of safe driving. This study aims to assist and strengthen the capacity of this community through structured interactive training. The method used in this activity is a participatory descriptive approach, with stages of socialization, training, and evaluation using pre-test and post-test instruments, as well as observation of participant involvement. The results showed a significant increase in participants' understanding of traffic safety principles, with an average pre-test score of 62.06 increasing to 85.12 in the post-test. Observations also showed an increase in participants' enthusiasm, analytical skills, and reflective awareness. The conclusion of this activity is that strengthening safety literacy through a community approach can encourage constructive and sustainable behavioral changes. It is recommended that this community-based training model be replicated in other regions, with cross-sector collaboration and the development of more contextual modules. Furthermore, the outreach materials presented should be based on factual data on frequent accidents and should provide insights into each incident, with the goal of reducing the number of road accidents, particularly among students. Materials supplemented with simulations of road traffic engineering provide knowledge that will be easier to understand in everyday practice and, of course, be more memorable.
A Comparative Analysis of the Concept of Heartbreak in the Lyrics of Songs by Gilga Sahid and Happy Asmara Dewi Kusumaningsih; Rahma Fatiya; Benedictus Sudiyana; Wahyu Dini Septiari; Susi Darihastining
TRANS-KATA: Journal of Language, Literature, Culture and Education Vol. 5 No. 2 (2025): TRANS-KATA: Journal of Language, Literature, Culture, and Education
Publisher : TRANSBAHASA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54923/jllce.v5i2.114

Abstract

Heartbreak songs serve as a poignant portrayal, resonating with the realities of everyday life or drawing from the personal experiences of the lyricists. In this regard, this research aimed to compare the conceptualization of heartbreak in the lyrics of songs composed by Gilga Sahid and Happy Asmara, focusing on differences in vocabulary choices, terms, similes, and language styles, conveying the meaning of heartbreak in their respective songs. The present study employed a qualitative descriptive design to investigate Javanese dangdut songs by Gilga Sahid and Happy Asmara. Data were collected from fragments of song lyrics that encapsulate the essence of heartbreak. Documentation, listening, and note-taking were utilized to scrutinize various sources, ensuring the credibility of the findings. The data analysis process incorporated descriptive analysis techniques, elucidating disparities in vocabulary choices and sentence structure patterns within the song lyrics. The findings highlighted distinctions between the two artists regarding their vocabulary choices and sentence structures. These dissimilarities contributed to the distinctive characteristics of their songs, involving symbolic elements to convey meaning and occasionally prompting code-switching events in the lyrics, given the Javanese dangdut genre under investigation. Including symbolic elements in the lyrics further enriched the depth of meaning within the songs. It is hoped that this research will have benefits in the fields of language and culture.
Digital Marketing Training and Mentoring for Local Wisdom-Based Ecoprint Batik Artisans Nuril Hikmah; Susi Darihastining; Ahmad Yahya Hamiduddin; Joan Rhobo Andrianto; Rindiani Agus Windari
Abdimas Indonesian Journal Vol. 6 No. 2 (2026)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.2025

Abstract

Small and Medium Enterprises (SMEs) engaged in ecoprint batik production possess considerable potential to contribute to local cultural heritage preservation while strengthening economic opportunities within the creative economy. However, limited digital marketing capabilities, inconsistent social media management, weak brand positioning, underutilized e-commerce platforms, and limited promotional content production remain significant challenges for ecoprint enterprises. This community engagement program aimed to strengthen the digital marketing capabilities and competitiveness of hy_ecoprint through the integration of digital technology, cultural storytelling, and participatory capacity building. The program employed a Participatory Action Research (PAR) approach involving socialization and initial assessment, training, technology implementation, mentoring, evaluation, and sustainability planning. Training activities covered digital marketing strategies, Instagram Business, TikTok, WhatsApp Business, smartphone-based product photography, Canva, CapCut, e-commerce marketplace management through Shopee and TikTok Shop, and cultural storytelling for brand positioning. The implementation emphasized experiential learning and the practical application of digital tools using accessible smartphone-based technologies. Mentoring activities focused on content development, publication consistency, digital catalog management, promotional video production, persuasive copywriting, online store optimization, and brand identity strengthening. The program resulted in improved partner capacity in managing digital marketing channels, producing visual promotional content, developing digital product catalogs, optimizing e-commerce platforms, and integrating local cultural and environmental narratives into marketing communication. The program also strengthened product differentiation by positioning ecoprint batik not merely as an aesthetic textile product but as a culturally rooted and environmentally responsible creative product. Overall, the program demonstrates that participatory digital capacity building can support MSME digital transformation, expand market access, strengthen brand competitiveness, and contribute to the sustainable preservation of local cultural heritage.
Co-Authors Ahmad Yahya Hamiduddin Benedictus Sudiyana Cobantoro, Adi Fajaryanto Dewi Kusumaningsih Ida Yeni Rahmawati Joan Rhobo Andrianto Mohammad Bhanu Setyawan Nuril Hikmah Rahma Fatiya Rindiani Agus Windari Siti Khoirul Bariyah Tri Wahyono Wahyu Dini Septiari