Article Per Year (5 Year)
p-Index From 2021 - 2026
1.77
P-Index
This Author published in this journals
All Journal JURNAL PEMBANGUNAN DAN KEUANGAN DAERAH Jurnal Manajemen Strategi dan Aplikasi Bisnis Minda Baharu Jurnal STEI Ekonomi Jurnal Orientasi Bisnis dan Entrepreneurship AKM: Aksi Kepada Masyarakat PROGRESIF Jurnal Riset Manajemen dan Bisnis Journal of Entrepreneurship and Community Innovations Entrepreneurship and Community Development
Dean Salomo Kumenaung
STEI Rawamangun, Jakarta, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Unpacking the roles of social media, self awareness, and social influence in shaping perceived value among Generation Z Septiana, Nia; Kumenaung, Dean Salomo Anthonino; Faruqi, Faris; Hendryadi, Hendryadi
Jurnal Riset Manajemen dan Bisnis Vol 10 No 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jrmb.v10i2.1192

Abstract

The environmental impact of fast fashion has increased interest in sustainable alternatives, particularly among Generation Z, a key consumer group for eco-friendly fashion. This study explores how Social Media, Self-awareness, and Social Influence affect the perceived value of sustainable fashion for Generation Z in Indonesia. Using a structured questionnaire with 190 respondents, data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that Social Media has the strongest positive influence on Perceived Value, indicating its critical role in shaping evaluations of sustainable fashion. Self-awareness also positively correlates with Perceived Value, suggesting that more self-aware consumers better recognize the benefits of sustainable fashion. Conversely, Social Influence has a positive but non-significant relationship with Perceived Value, indicating that peer influence alone may not adequately shape deeper perceptions without direct experience or detailed product information
Co-Authors Abshar, Muhammad Almurni, Siti Arvan Carlo Djohansjah Budiantoro, Harry Effendi, Syahrul Eindye Taufiq, Eindye Faruqi, Faris Fitri, Salma Gatot Prabantoro Harry Budiantoro Hendryadi Hendryadi Kawung, Goerge M.V. Lapae, Kanaya Larasati, Melyan Eka Megayani, Megayani Mustika, Maya Nazma Riska Zhafiraah Ningsih, Hestin Agus Tantri Nursanita, Nursanita Oktavia, Dinda Perdana Wahyu Santosa Perdana Wahyu Santosa Preztika Ayu Ardheta Ridwan Maronrong Rimi Gusliana Mais Septiana, Nia Siti Nafisah Siwu, Hanly F.J Subing, Hesty Juni Tambuati Wiratama, Lison Zahra, Nurfadhilah Zhafiraah, Nazma Riska