Article Per Year (5 Year)
p-Index From 2021 - 2026
0.983
P-Index
This Author published in this journals
All Journal Rekam : Jurnal, Fotografi, Televisi Animasi FENOMEN specta: Journal of Photography, Arts, and Media
Edial Rusli
Institut Seni Indonesia Yogyakarta
Arts Humanities Education Languange, Linguistic, Communication & Media

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Digital Compositing Perfume Orchard In Advertising Photography Fransiskus Xaverius Ario Setyoajie; Edial - Rusli; Dheasey - Amboningtyas
Fenomen: Jurnal Fenomena Seni Vol 4, No 1 (2026)
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/fenomen.v4i1.13484

Abstract

Perfume or perfume is a fragrance produced from the extraction process of aromatic ingredients which are used to provide a fragrant aroma to the body, objects or rooms. In an effort to win competition in a relatively competitive market, brands from each perfume industry need to develop effective marketing strategies, one of which is through advertising photography. One very important aspect in a marketing strategy is visualizing attractive products to present to consumers. Orchard, as a brand that has just become known in the market, wants to continue to improve its image and increase consumer awareness about its products through advertising photography. The aim of creating this photographic work is to create a series of photos of Orchard products that have high aesthetic and technical quality for the various product variants offered. The method for creating this work was literature study, observing Orchard Perfum data, and experimenting with its realization through digital compositing techniques. The final result of creating this photographic work is a visual of Orchard products using digital compositing techniques which will later be used as advertising to promote the product. The conclusion in creating this photographic work is conceptual experimentation based on data which is then applied to the exploration of property utilization, light direction and composition which are digitally processed so that they can influence the final visual result. Apart from that, the combination of product benefits and market segmentation aimed at by the brand can create visuals that are in accordance with what has been designed.Keywords: advertising, brand, commercial photography, Orchard, perfume
Analisis Etika Deontologi terhadap Fenomena Visual Meta AI Tanpa Disclaimer di Instagram dalam Perspektif Seni Media Rekam Raynald Alfian Yudisetyanto; Edial Rusli; Zulisih Maryani
Rekam Vol 22, No 2 (2026): Oktober 2026
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/rekam.v22i2.19753

Abstract

Deontological Ethical Analysis of Unlabeled Meta AI Visual Phenomena on Instagram from a Recorded Media Arts Perspective. This study explores the dimensions of Kantian deontological ethics regarding the integration of Meta AI on Instagram, specifically focusing on the practice of distributing AI-generated visuals without disclaimers. Within the discourse of recorded media arts, instant text-to-image prompting on social media shifts the ontological status of photography from an indexical record of reality to an algorithmic simulation, creating acute ethical ambiguities for the audience. Using a qualitative descriptive approach and a critical philosophical study method, this paper analyzes real visual artifacts on Instagram that present hyper-realistic AI imagery without transparent attribution. Differentiating from previous studies on AI photography ethics in academic settings, this research highlights a unique crisis on social media platforms, where instant AI tools democratize visual deception and erode audience autonomy in favor of engagement metrics. Guided by Immanuel Kant’s Deontology, this study argues that user integrity is not judged by the aesthetic outcome, but by the 'Good Will' and 'Moral Duty' to disclose machine intervention through mandatory labeling. The study concludes that labeling AI content is a categorical imperative required to preserve the boundary between physical reality and digital hyperreality in the post-truth era.
Co-Authors Abdul Kholid Adya Arsita Dheasey Amboningtyas Fahla Fadhillah Lotan Fransiskus Xaverius Ario Setyoajie Gressandy Rangga Irawan Irwandi Irwandi Naufal Akbar Raynald Alfian Yudisetyanto Tyas Afrian Yustina Novita Sari Zulisih Maryani