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Purchase Intention of Green Beauty Product: Does Perceived Value Matter? Cynthia Sari Dewi; Windarko; Djano Lastro; Hanifah Pagar Alam; Felicia
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 1 (2025): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i1.3989

The increasing environmental impact of the cosmetics industry has led to a growing consumer interest in eco-friendly products. This study examines the purchase intentions of Indonesian millennials for green beauty products, focusing on the role of perceived values, which are functional, social, and emotional. Using a quantitative approach, data were collected from 190 millennials through an online survey and analyzed using SPSS 24. The results reveal that functional value, social value, and emotional value positively and significantly influence purchase intention. These findings underscore the importance of emphasizing product functionality, social contributions, and emotional engagement in marketing strategies. This research provides valuable insights for businesses seeking to align with sustainability goals and cater to environmentally conscious consumers. Future studies are encouraged to explore additional factors influencing green purchase behavior across diverse demographics and regions.

Consumer Preferences in South Tangerang's Residential Housing Market: A Study of Price, Quality, and Location Factors Windarko, Windarko; Salsabil, Syifa Hanifa; Lastro, Djano
West Science Business and Management Vol. 3 No. 01 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i01.1605

This study investigates the key factors influencing housing purchase decisions in South Tangerang's growing property market, with a focus on price, construction quality, and location. The increasing urban development in South Tangerang necessitates a deeper understanding of these factors to meet the rising housing demand. Utilizing a quantitative approach, data was collected from 142 homebuyers in 2023, with 118 respondents selected through purposive sampling. The primary data was gathered via structured online questionnaires, ensuring reliability and normal distribution. The analysis revealed that price and location significantly impact purchase decisions, while construction quality does not. The findings highlight the importance of considering price and location in shaping consumer preferences, offering valuable insights for developers to enhance their strategies and effectively address market demand in this dynamic sector.

Jumlah Produk Terjual: Live Events dan Kualitas Produk Melalui Pembelian Implusif Windarko Windarko; Tri Wahyuningjati; Afiifah Nur Sabrina
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 2 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i2.86920

Tiktok, sebuah platform media sosial yang populer saat ini dan telah menjadi bagian tak terpisahkan dari kehidupan sehari-hari, memengaruhi cara orang berinteraksi, berbagi, dan mengonsumsi konten. Tujuan Penelitian ini adalah men\yelidiki hubungan antara kuantitas produk yang terjual selama Live Events TikTok dan kualitas produk melalui perilaku pembelian implusif. Hasil Penelitian ini menunjukkan bahwa ketiga faktor tersebut secara positif memengaruhi produk terjual, dengan kualitas produk sebagai faktor dominan, Meskipun pembelian implusif memainkan peran penting, produk terjual lebih dipengaruhi oleh kualitas produk dibandingkan perilaku pembelian implusif. Metode Penelitian ini adalah menggunakan teknik analisis SEM-PLS dengan bantuan alat pengolah data SmartPLS versi 4. Kesimpulannya, penawaran diskon pada produk dapat memicu pembelian spontan dan meningkatkan penjualan.

Mari Mulai Berwirausaha: Membangun Kemandirian Ekonomi Warga RT.03 RW.04 Kelurahan Sawah Baru, Ciputat, Tangerang Selatan: Let's Start Entrepreneurship: Building Economic Independence Residents of RT.03 RW.04 Sawah Baru Village, Ciputat, South Tangerang Windarko, Windarko; Saleh, Mohamad Zein; Prasetio, Teguh; Febriyantoro, Mohamad Trio; Felicia, Felicia
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 5 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i5.9232

This research discusses entrepreneurship as an approach to strengthen the community's economy, especially in the small business sector. Through the Community Service Program with the topic “Let's Start Entrepreneurship: Building Citizens’ Economic Independence,” this research aims to improve the entrepreneurial literacy of residents of RT. 03 RW. 04 Sawah Baru Village, Ciputat. This program provides the basics of entrepreneurship, which include business planning, financial management, and access to alternative funding. The method applied in this program is through socialization, participatory training, and evaluation. Participants were involved in the process of developing business plans and financial management simulations during the training. The results of the evaluation showed an increase in participants' understanding of entrepreneurship as well as higher motivation to start a small business. Participants also managed to identify business opportunities that are in line with existing local potential. The sustainability of the program is expected to be achieved through further training and ongoing business assistance, so that it can become a relevant community empowerment model and have a positive impact on other communities in the future.

The Impact Of Employee Performance On Employee Productivity: Based On The Work Environment, Standard Operating Procedures (SOP), And Work Discipline Windarko, Windarko; Lastro, Djano; Iskandar, Yusuf; Mala, Chajar Matari Fath
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.265

This research explores the complex relationship between employee performance and productivity within a company. Typically, research related to performance and productivity focuses on the skills of employees as well as their motivation or incentives. In this case, the researcher aims to examine performance and productivity from three other crucial factors: the work environment, Standard Operating Procedures (SOP), and work discipline. This is because it has been found that these three factors can also influence an employee's performance, ultimately impacting their productivity while working. The research results will reveal whether a positive work environment can have a positive impact on performance. Similarly, the increasing strictness of SOPs and the discipline in following them can also have a positive effect on both performance and productivity.

INCOME DIVERSIFICATION, PROFITABILITY, AND RISK IN ISLAMIC BANKING IN INDONESIA Mala, Chajar Matari Fath; Jumono, Sapto; Lastro, Windarko; Iskandar, Yusuf
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.266

This study investigates the factors that affect income diversification and the associated risk in Indonesian Islamic banking. Panel regression is used to examine the correlation between risk factors, including primary operating revenue, fee-based income, internal and external factors, and the profitability of Islamic banks. Panel regression analysis has been conducted on the data from 2012-2016 to determine the factors that affect profitability and risk. The results show that pretax profit, after-tax profit as a proportion of total assets, and after-tax profit as a percentage of total equity react differently to income diversification. According to the findings, an increase in profit before taxes can be expected as the number and diversity of a company's revenue streams continue to expand. This indicates that the financial health of Islamic banks improves when they have access to many revenue streams. Furthermore, the standard deviation of baseline income shows that diversifying sources of income has little effect on internal risk.

Korelasi Dimensi Perusahaan, Pendapatan Pergadaian, serta Tingkat Inflasi dengan Peningkatan Penyaluran Kredit pada Perusahaan Pergadaian Swasta di Indonesia Rais, Sasli; Windarko, Windarko
Sanskara Akuntansi dan Keuangan Vol. 4 No. 01 (2025): Sanskara Akuntansi dan Keuangan (SAK)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/sak.v4i01.616

The number of private pawnbrokers in Indonesia is increasing, but their contribution, particularly to credit distribution, is relatively small. This research aims to identify the correlation between company dimensions, pawnbroker income, and the inflation rate, with increased credit distribution. This study examines the strength of the correlation between the variables of company dimensions, pawnbroker income, and the inflation rate with credit distribution. This research uses a quantitative correlational method. The data collection technique uses purposive sampling. The data collection method is secondary, using annual time series data from 2016 to 2024. The analysis method uses multiple linear regression. The results of this research conclude that, in part, company dimensions and pawnbroker income have a positive effect on credit distribution. The inflation rate has a positive and very strong correlation between company dimensions and pawnbroker income with credit distribution. The inflation rate has a positive but less strong correlation with credit distribution. However, simultaneously, there is a positive influence and a positive correlation between company dimensions, pawnbroker income, and the inflation rate with increased credit distribution in private pawnbrokers.

Mapping Real Estate Purchase Intention Research in Developing Countries: A Decade of Bibliometric Evidence (2015–2025) Salsabil, Syifa Hanifa; Windarko, Windarko; Aulia, Nasywa Shafa; Kusumawardhani, Arum
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2293

The increasing complexity of housing markets in developing countries, driven by economic, geographic, social, and cultural dynamics, calls for a comprehensive understanding of factors influencing real estate purchase intention. This study conducts a bibliometric analysis of 171 Scopus-indexed articles published between 2015 and 2025, aiming to map the intellectual landscape and identify research patterns in this domain. Using tools such as Scopus Analyze, VOSviewer, and Biblioshiny, the study examines publication trends, influential works, thematic clusters, and international co-authorship networks. Findings highlight the dominance of the Theory of Planned Behavior (TPB) in explaining consumer decisions, with purchase intention, attitude, and perceived behavioral control emerging as core constructs. Key thematic clusters include sustainability, housing policy, digital integration in decision-making, and cultural perceptions. Despite growing attention to green housing and environmental sustainability, topics such as feng shui and ethnocentrism remain underexplored. The study contributes to a deeper conceptual and methodological understanding of consumer behavior in housing markets and offers direction for future interdisciplinary research focused on inclusive and sustainable housing development.

Mapping Real Estate Purchase Intention Research in Developing Countries: A Decade of Bibliometric Evidence (2015–2025) Salsabil, Syifa Hanifa; Windarko, Windarko; Aulia, Nasywa Shafa; Kusumawardhani, Arum
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2293

The increasing complexity of housing markets in developing countries, driven by economic, geographic, social, and cultural dynamics, calls for a comprehensive understanding of factors influencing real estate purchase intention. This study conducts a bibliometric analysis of 171 Scopus-indexed articles published between 2015 and 2025, aiming to map the intellectual landscape and identify research patterns in this domain. Using tools such as Scopus Analyze, VOSviewer, and Biblioshiny, the study examines publication trends, influential works, thematic clusters, and international co-authorship networks. Findings highlight the dominance of the Theory of Planned Behavior (TPB) in explaining consumer decisions, with purchase intention, attitude, and perceived behavioral control emerging as core constructs. Key thematic clusters include sustainability, housing policy, digital integration in decision-making, and cultural perceptions. Despite growing attention to green housing and environmental sustainability, topics such as feng shui and ethnocentrism remain underexplored. The study contributes to a deeper conceptual and methodological understanding of consumer behavior in housing markets and offers direction for future interdisciplinary research focused on inclusive and sustainable housing development.

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