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All Journal Jurnal Ecogen Jurnal Kajian Manajemen dan Wirausaha Jurnal Manajemen Stratejik dan Simulasi Bisnis JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Salingka Nagari
Ahlunnazak, Ahmad Istiqlal
Fakultas Ekonomi, Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Nursing Public Health Social Sciences Other

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Journal : Jurnal Ecogen

 1 
THE IINFLUENCE OF ELECTRONIC WORD-OF-MOUTH, SERVICE QUALITY, DESTINATION IMAGE AND SATISFACTION TOWARD REVISIT INTENTION (STUDY ON BUKITTINGGI CITY, WEST SUMATERA) Ahmad Istiqlal Ahlunnazak; Abror Abror
Jurnal Ecogen Vol 2, No 2 (2019): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v2i2.6144

Abstract

The purpose of this research are to analyze : (1) the effect of E-WOM on Destination Image of Bukittinggi City (2) the effect of E-WOM on Satisfaction of Bukittinggi City (3) the effect of Service Quality on Destination Image of Bukittinggi City (4) the effect of Service Quality on Satisfaction of Bukittinggi City (5) the effect of Destination Image on Revisit Intention of Bukittinggi City (6) the effect of Satisfaction on Revisit Intention of Bukittinggi city. The type of this research is causative research. The population of this research is the padang society who has visited Bukittinggi City. Total sample of this research was 208 people by using questionnaire. The results of this research show that (1) E-WOM has a significant & positive effect on Destination Image (2) E-WOM has a significant & positive effect on Satisfaction (3) Service Quality has a significant & positive effect on Destination Image (4) Service Quality has a significant & positive effect on Satisfaction (5) Destination Image has a significant & positive effect on Revisit Intention (6) Satisfaction has a significant & positive effect on Revisit Intention. Keyword: Electronic Word-Of-Mouth (e-WOM), Service Quality, Destination Image, Satisfaction,Revisit Intention 
Co-Authors Abror Abror Arsita, Sari Astri Yuza Sari Fithrah, Rahmuliani Khairen Niza Mefid Niza Mefid, Khairen Ofanto, Ofanto Rahmiati Rahmiati Ryswaldi, Ridho Saladin, Khairani Thaib, Ilham Trinanda, Okki Ummul Fadhilah