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FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE DECISION INVOLVEMENT GENERASI MILLENNIAL DI TRAVELOKA Ryswaldi, Ridho; Pujani, Vera
Journal of Management and Business Review Vol 17, No 1 (2020)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v17i1.168

Abstract

This research was conducted aiming to find out the factors that influence interests of millennial generation towards purchase decision involvement mediated by trust. The independent variable in this study is social media usage, eWOM, third party recognition, and legal framework. The sample collection technique is done by non probability sampling with purposive sampling. Millennial generation in this study has an age range of 18-34 years. Respondents are undergraduate and graduate students in the city of Padang. The number of respondents in this study were 216 respondents. The data analysis technique used in this study was Maximum Likelihood. In this study obtained social media usage, eWOM, and legal framework have a significant positive effect on purchase decision involvement, while third party recognition has no effect. For mediation by trusts, social media usage, eWOM, third party recognitiom, and legal framework, affect purchase decision involvement 
Effect of Sub-Bituminous Coal on Negative Charge Activity on Secondary Forest and Horticultural Land Contaminated with Pesticides in Sungai Pua, Agam Herviyanti, Herviyanti; Maulana, Amsar; Prasetyo, Teguh Budi; Lita, Arestha Leo; Ryswaldi, Ridho
AGRIVITA Journal of Agricultural Science Vol 46, No 1 (2024)
Publisher : Faculty of Agriculture University of Brawijaya in collaboration with PERAGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17503/agrivita.v46i1.3616

Abstract

Pesticides are increasingly used to deal with crop-disrupting organisms. However, only 1% are on target, and the rest threaten agricultural ecology. This research aims to study the effect of Sub-bituminous coal (SC) on the change of negative charge activity (NCA) on two types of land, namely secondary forest (SF) and pesticide-contaminated horticultural land (HL-P). Two studies respectively used a completely randomized design (CRD) with three replications on two land types and five doses, namely: A = control or 0 t/ha [0 g SC/500 g soil]; B = 10 t/ha [2.5 g SC/500 g soil]; C = 20 t/ha [5.0 g SC/500 g soil]; D = 30 t/ha [7.5 g SC/500 g soil]; and E = 40 t/ha [10 g SC/500 g soil]. The results show that the effect of 40 t/ha SC can increase NCA on the surface of soil colloids (ΔpH) by 43% in SF and 23% in HL-P. The effect of 40 t/ha SC on the two types of land has a significant effect on increasing pH H2O, EC, CEC, and OM composition, respectively, by 0.70; 0.04 dS/m; 44.30 cmol(+)/kg and 7.60% in SF and 0.33; 0.01 dS/m; 26.89 cmol(+)/kg and 3.00% in HL-P, compared to the control.
Penguatan Daya Saing UMKM melalui Pelatihan Dan Penggunaan Aplikasi SIApik Dan Lynk.co Di Kecamatan X Koto, Tanah Datar Ryswaldi, Ridho; Sari, Astri Yuza; Niza Mefid, Khairen; Ahlunnazak, Ahmad Istiqlal; Thaib, Ilham; Saladin, Khairani
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 10, No 3 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v10i3.7663

Abstract

UMKM merupakan salah satu pilar perekonomian daerah, namun keterbatasan literasi keuangan dan minimnya pemanfaatan teknologi pemasaran masih menjadi hambatan utama dalam meningkatkan daya saing. Kegiatan pengabdian masyarakat ini dilaksanakan di Kecamatan X Koto, Kabupaten Tanah Datar, sebagai respon terhadap permasalahan yang dihadapi pelaku usaha lokal. Tujuan program adalah memperkuat pemahaman pelaku UMKM mengenai pencatatan keuangan yang lebih sistematis sekaligus membekali mereka dengan keterampilan pemasaran digital. Metode kegiatan dilakukan melalui pelatihan terpadu, diskusi partisipatif, serta praktik langsung menggunakan aplikasi SIApik untuk pembukuan dan aplikasi Lynk.co untuk pemasaran produk. Sebanyak 25 pelaku UMKM terlibat aktif dalam kegiatan ini. Hasil awal menunjukkan peningkatan kesadaran akan pentingnya pemisahan keuangan rumah tangga dengan keuangan usaha, serta mulai tumbuhnya keterampilan menggunakan media digital dalam memasarkan produk. Kegiatan ini memberikan rekomendasi agar pendampingan dilakukan secara berkelanjutan, mengingat sebagian peserta masih menghadapi keterbatasan infrastruktur internet dan adaptasi teknologi.
INOVASI PENGOLAHAN PRODUK LOKAL UNTUK PENINGKATAN PENDAPATAN DAN PENCEGAHAN STUNTING DI UP2K PKK KECAMATAN X KOTO Ryswaldi, Ridho; Sari, Astri Yuza; Murdy, Khairi
Jurnal Terapan Abdimas Vol. 11 No. 1 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/jta.v11i1.23212

Abstract

Abstract. This community service program was implemented at UP2K PKK, X Koto Subdistrict, Tanah Datar Regency, to enhance the market value of local flagship products based on organic vegetables, strengthen digital marketing skills, and support stunting-prevention efforts through the use of nutritious products. The implementation methods included socialization, training, technology application, mentoring, and evaluation. This program was held on July 24–25, 2025, and was attended by approximately 50 participants.The evaluation results indicated that understanding of local product innovation increased from 60.60% to 95%, while knowledge and use of digital marketing applications rose from 42.42% to 92.5%. These findings demonstrate that integrating product innovation with digital marketing effectively improves partners readiness to develop businesses with greater added value and competitiveness. Beyond economic impacts, the use of locally sourced organic vegetables also strengthened partners awareness of the importance of nutritious food in stunting prevention efforts. This program has had a positive impact on enhancing partner capacity and holds potential for replication in other regions.   Abstrak. Kegiatan pengabdian kepada masyarakat ini dilaksanakan di UP2K PKK Kecamatan X Koto, Kabupaten Tanah Datar, dengan tujuan meningkatkan nilai jual produk unggulan lokal berbasis sayuran organik, memperkuat keterampilan pemasaran digital, serta mendukung upaya pencegahan stunting melalui pemanfaatan produk bergizi. Metode pelaksanaan meliputi sosialisasi, pelatihan, penerapan teknologi, pendampingan, dan evaluasi. Program ini berlangsung selama dua hari, yaitu pada tanggal 24–25 Juli 2025, dan diikuti oleh kurang lebih 50 peserta. Hasil evaluasi menunjukkan bahwa pemahaman inovasi produk unggulan daerah meningkat dari 60,60% menjadi 95%, sedangkan pemahaman dan penggunaan aplikasi pemasaran digital meningkat dari 42,42% menjadi 92,5%. Temuan ini menunjukkan bahwa integrasi inovasi produk dan pemasaran digital efektif dalam meningkatkan kesiapan mitra mengembangkan usaha yang lebih bernilai tambah dan berdaya saing. Selain berdampak pada aspek ekonomi, pemanfaatan pangan lokal berbasis sayuran organik juga memperkuat kesadaran mitra terhadap pentingnya pangan bergizi sebagai bagian dari upaya pencegahan stunting. Program ini memberikan dampak positif terhadap peningkatan kapasitas mitra dan berpotensi untuk direplikasi di wilayah lain.