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Mewujudkan UMKM Mandiri Melalui Integrated Online Marketing di Desa Punggul Sidoarjo Anang Kistyanto; Ulil Hartono; Fandi Fathoni; Yuyun Isbanah; R.A. Sista Paramita
Journal of Social Responsibility Projects by Higher Education Forum Vol 3 No 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (587.804 KB) | DOI: 10.47065/jrespro.v3i2.2734

Abstract

Punggul Village is known as “Hat Village” because it has Hat and Bag SMEs, but it is not well organized compared to the Tanggulangin bag industry. The absence of a cooperative has caused them to work alone to make and market their products. The marketing aspect is still a concern in this program. SME Bags and Hats in Punggul village have received several pieces of training. They have made a website/blog to display their products, but not optimal because SME owners can not add photos of their new products and fill out the website. Currently, seeing that many people are more familiar with gadgets and the internet, the Punggul village hat bag UKM will be given knowledge and understanding of integrated online marketing through the integration of marketing communications by utilizing Instagram and Whatsapp businesses. The Punggul village bag and hat UKM was given training in digital marketing, making WhatsApp business and Instagram, and designing the advertisement media, such as business cards containing product descriptions and product lists. The training result shows that the average participant satisfaction response is in the high category, which means that participants are generally satisfied with this training activity. Regarding digital marketing, it becomes easier for partners to always be active in managing their social media (Instagram and WhatsApp business), including filling out content and communicating with customers.
Pengaruh Literasi Keuangan, Inklusi Keuangan, Kontrol Diri dan Teman Sebaya terhadap Perilaku Menabung Penggemar K-Pop di Pulau Jawa Mahra Fairus Fatami Hajar; Yuyun Isbanah
Jurnal Ilmu Manajemen Vol. 11 No. 2 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v11n2.p482-494

Abstract

This study aims to determine how entrepreneurial leadership affects innovation performance by examining the innovation process in start-up businesses. A questionnaire serves as the research tool for this survey-style study. In particular, research was done on start-up businesses in the East Java area, which had about 119 businesses and an average of 20 employees per business, to study the impact of entrepreneurial leadership on innovation performance as mediated through the innovation process. This study employs a quantitative methodology, with surveys disseminated online and data analyzed using partial least squares (PLS). The study's findings demonstrate that entrepreneurial leadership significantly impacts both innovation performance and the innovation process. This study aims to demonstrate how an entrepreneurial leader may significantly affect business operations, particularly the innovation process and performance of firms, particularly those that are technology-based or can be considered start-ups. Moreover, this research demonstrates that the Innovation process is a mediating factor between Entrepreneurial leadership and Innovation performance. According to this study's findings, there is a link between entrepreneurial leadership, the innovation process, and innovation performance. The purpose of this study is to offer information on or a description of entrepreneurial leadership in start-up companies, especially the innovation, and performance it produces.
Pengaruh Financial Literacy, Financial Attitude, Financial Technology, Sefl-Control, dan Hedonic Lifestyle terhadap Financial Behavior pada Generasi Z di Jawa Timur Nabila Ganes Putri Utami; Yuyun Isbanah
Jurnal Ilmu Manajemen Vol. 11 No. 3 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

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Abstract

This research aims to analyze the factors that influence the financial management behavior of the generation Z in East Java. The factors used in this study are financial literacy, financial attitude, financial technology, self-control and hedonic lifestyle. This research uses quantitative data sourced from primary data. This research population are generation Z in East Java. For the sampling technique in this study using purposive sampling and obtained 297 respondents were reached who became the samples of this research. The characteristics of respondent are gen Z, aged 17-26 years and have or used financial technology. This research analysis technique is multiple linear regression analyses and calculated with IBM SPSS 26. The results show that financial literacy and self-control can affect financial behavior. While financial attitude, financial technology, and hedonic lifestyle does not affect financial behavior. Financial literacy variables have an influence on the financial behavior because it is influences by the level of education and respondent financial literacy level was in the well literate category. Self-control positively significantly influence financial behavior because respondents have a high level of self-control, so they are able to control themselves against impulsive behavior.
PENGARUH FINANCIAL LITERACY, FINANCIAL KNOWLEDGE, LOCUS OF CONTROL, DAN HEDONISM LIFESTYLE TERHADAP FINANCIAL MANAGEMENT BEHAVIOR PADA MAHASISWA DI SURABAYA Dias Nikmatus Sholihah; Yuyun Isbanah
Jurnal Ilmu Manajemen Vol. 11 No. 3 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

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Abstract

This study aims to determine the effect of financial literacy, financial knowledge, locus of control, and hedonistic lifestyle on financial management behavior in students in Surabaya. The data type used is quantitative data sourced from primary data through questionnaires. The population in this study is students in Surabaya, including students at State Universities and Private Universities from all over Surabaya, with the category of the highest number of students in each region of 135,998. The sampling technique used snowball sampling, which was taken evenly throughout the Surabaya area, both in North Surabaya, South Surabaya, East Surabaya, West Surabaya, and Central Surabaya, and 220 were obtained as samples in this study. Data were analyzed using multiple linear regression and calculated using IBM SPSS 26. The results showed that financial knowledge significantly and positively affected financial management behavior. Meanwhile, financial literacy, locus of control, and hedonistic lifestyle do not significantly affect financial management behavior. Therefore, students at State Universities and Private Universities in Surabaya are expected to increase their financial literacy, especially related to investment and insurance, so they can better manage their finances
MEMBANGUN KEMANDIRIAN FINANCIAL ANAK PANTIASUHAN MELALUI PELATIHAN KEWIRAUSAHAAN yuyun isbanah; Achmad Kautsar; Prayudi Setiawan Prabowo
Jurnal Abdimas Vol 21, No 2 (2017): December 2017
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/abdimas.v21i2.11419

Abstract

The purpose of entrepreneurship training is to increase intention, motivation, and entrepreneurship skills to the orphanage children. An Orphanage girl is selection as training objects because they need to have the skills to train their own souls. Entrepreneurship training is aim to training financial independence early on. Entrepreneurship training and making beads brooch located at Al-Chusnaini Sidoarjo  Orphanage, which followed by 34 participants consisting of young women and administrators of orphanages. The method of implementation is used two steps. The first step is entrepreneurship learning and the second step is the workshop of making beads brooch. This training goes as expected. The results of the questionnaire indicate that generally, the training is able to understand by the participants. Most of the participants thought that training were able to increase their skills, and there was an increase in entrepreneurship intention. Keywords: financial independence, orphanage, entrepreneur intention
The Effect of Leverage, Liquidity, and Size on Profitability In Food and Beverage Sub-Sector Companies Listed On The IDX 2019 - 2022 Prasetyo, Fikri Hilya; Isbanah, Yuyun
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.268

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The purpose of this research is to determine the effect of leverage, liquidity, and company size on profitability. The sample in this study were food and beverage sub-sector companies listed on the IDX with the number of samples to be used in this study totaling 64 companies. Determination of the sample in this study using purposive sampling. Data analysis used classic assumption tests and multiple linear analysis. The results of this study indicate that liquidity has no significant effect on profitability, company size has no significant effect on profitability, and leverage has a negative and significant effect on profitability in food and beverage sub-sector companies listed on the IDX during the 2019-2022 period. So it can be concluded that only leverage has a significant effect on profitability in the Food and Beverage sub-sector listed on the IDX in 2019-2022.
Edukasi Etika Bisnis dan Investasi Syariah Bagi Pengelola dan Anak Asuh Yayasan Islamadina Aji, Tony Seno; Isbanah, Yuyun; Kistyanto, Anang; Witjaksono, Andre Dwijanto; Budiono, Budiono
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol. 2 No. 1 (2018): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ Indexed)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.254 KB) | DOI: 10.21009/JPMM.002.1.09

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ABSTRACT The orphanage's foundation has largely begun to grow the business. This is a form of development of financial independence. Orphanages no longer fully expect funding from donors. In line with the above, the ability to manage ethical business and selection of sharia investment alternatives need to be understood by foundation managers and residents of orphanages. Training implementation methods using lecture, discussion, test, and simulation techniques. Training is carried out in two stages. The first stage of learning business ethics and sharia investment. The second stage is the simulation of investment instrument transactions. The target to be achieved is the acquisition of knowledge of managers / administrators and residents of orphanages related to business ethics and sharia investment instruments. Education of Business Ethics and Sharia Investment for the Managers and residents of Yayasan Islamadina was held on October 15, 2017. The activity was attended by 41 people. The results of the evaluation show that the level of satisfaction of the training and the ability of the resource persons are included in the high category. The results of the activities increased participants' understanding of business ethics and sharia investment instruments between before and after the training. This is demonstrated by the Wilcoxon Test results which show there are differences in pretest value with the posttest value, the conclusion there is increasing participants' understan.ding of the business ethics and sharia investment instruments between before training with after training Keywords: Islamic Business Ethics, Sharia Investment, Investment Instrument
Pengaruh Behavioral Factors Terhadap Keputusan Investasi Saham Di Indonesia Ananda Athoillah; Yuyun Isbanah
Nusantara Journal of Multidisciplinary Science Vol. 1 No. 6 (2024): NJMS - Januari 2024
Publisher : PT. Inovasi Teknologi Komputer

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Abstract

This study was conducted with the aim of determining whether or not there is an influence of behavioral factors on investment decisions in the Indonesian stock market. This research is a quantitative research with a causality approach. The population in this study is investors registered in KSEI with a sample of 400 respondents taken using purposive sampling technique. The data used are primary data collected through the distribution of questionnaires. The data that has been collected is then processed and analyzed using multiple linear regression. The results showed that the overconfidence variable affects the choice of investing in Indonesia. Investor sentiment variables partially have an impact on investment decisions according to Planned Behavior Theory, where someone invests based on subjective norms. In this study, the herding behavior variable had a considerable positive impact on stock investment decisions in Indonesia.
Pengaruh financial knowledge, financial attitude, dan income terhadap financial management behavior pengguna Shopee PayLater Gumitasari, Virdia; Isbanah, Yuyun
Jurnal Ilmu Manajemen Vol. 12 No. 4 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v12n4.p955-967

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PayLater has become one of the most popular and widely used payment methods in e-commerce. The increasing trend of using PayLater platforms is because of their flexibility as an alternative payment service. Amidst the advantages offered, PayLater can also lead to behaviors such as late or failed payments. Issues with the use of PayLater arise because of poor financial management behavior among its users. Therefore, this study aims to examine the influence of financial knowledge, financial attitude, and income on the financial management behavior of Shopee PayLater users. The population of this study consists of 68 undergraduate students from a university in Surabaya, which were calculated using Isaac and Newton with probability sampling techniques. The data were analyzed using descriptive analysis and multiple linear regression analysis with IBM SPSS version 25. The results of this study show that financial attitude has a significant positive influence on financial management behavior. Undergraduate students in Surabaya who use Shopee PayLater with a positive financial attitude tend to exhibit good financial behavior. However, financial management behavior is not influenced by financialknowledge or income. The level of financial knowledge and income does not affect the financial managementbehavior of undergraduate students in Surabaya who use Shopee PayLater.
Pendampingan Penyusunan Modul Pembelajaran Berdiferensiasi Untuk Guru Di Sekolah Indonesia Davao (SID) Filipina Kristanto,, Andi; Winingsih, Evi; Mustika Dewi, Retno; Sudarwanto, Tri; Rosy, Brillian; Isbanah, Yuyun; Rachmadyanti, Putri; Hasan, Latif Nur; Ramadhan, Muhammad Rizky; Firdaus Wiyono, Rima Faradillah Wati
Transformasi dan Inovasi : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2025): Volume 5, Nomor 1, Januari 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpm.v5n1.p54-57

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Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk memberikan pengetahuan dan keterampilan kepada para guru di Sekolah Indonesia Davao (SID), Filipina, dalam menyusun modul ajar yang berfokus pada pembelajaran berdiferensiasi sesuai dengan Kurikulum Merdeka. Salah satu tantangan utama yang teridentifikasi adalah minimnya pemahaman dan keterampilan guru dalam merancang pembelajaran yang dapat memenuhi kebutuhan individual siswa. Pelaksanaan Pk Mini dilakukan secara tatap muka, dengan menerapkan pendekatan pelatihan itensif yang menggabungkan sesi langsung dan pendambingan secara daring. Melalui pelatihan ini, terdapat peningkatan yang signifikan dalam pemahaman konsep serta kemampuan teknik guru dalam Menyusun modul ajar yang berdiferensiasi. Hasil dari kegiatan ini mencakup modul ajar yang dibuat oleh para guru, artikel ilmiah yang mendokumentasikan proses dan hasil kegiatan, video sebagai dokumentasi visual, serta publikasi di media massa untuk menyebarluaskan informasi kepada Masyarakat luas.