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All Journal Esteem Journal of English Study Programme Jurnal Scientia Meyarsa:Jurnal Ilmu Komunikasi dan Dakwah Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial dan Humaniora SENTRI: Jurnal Riset Ilmiah Jurnal Pengabdian Masyarakat dan Riset Pendidikan VISA: Journal of Vision and Ideas Journal of Citizenship
Ni Putu Intan Permatasari
Universitas Pendidikan Nasional
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Komunikasi Persuasif Duta Hijab: Penguatan Eksistensi Ajang Putri Hijab Bali Nabila Baihaqi; Ni Putu Intan Permatasari
Meyarsa: Jurnal Ilmu Komunikasi dan Dakwah Vol. 6 No. 2 (2025): Meyarsa Jurnal Ilmu Komunikasi dan Dakwah
Publisher : Universitas Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/meyarsa.v6i2.22866

Abstract

The existence of the Putri Hijab Bali pageant as a space for Muslim women’s empowerment is closely tied to the effectiveness of the persuasive communication carried out by the Hijab Ambassadors. In the multicultural society of Bali, the ability to convey messages appropriately becomes an essential factor in maintaining the pageant’s image and relevance. This study aims to analyze the persuasive communication strategies of the Hijab Ambassadors, the role of credibility in message delivery, and its impact on the social existence of the pageant. This research employs a descriptive qualitative approach through in-depth interviews, observations, and documentation. The findings indicate that the Hijab Ambassadors utilize a combination of central and peripheral persuasive routes by emphasizing message quality, visual branding, and digital interaction. Credibility, which includes expertise, trustworthiness, and behavioral consistency, proves to enhance audience acceptance of the messages delivered. The impact of persuasive communication is reflected in increased public awareness, strengthened positive imagery of Muslim women in Bali, and greater community participation in pageant activities. Thus, persuasive communication plays a significant role in maintaining the existence of the Putri Hijab Bali pageant through adaptive message strategies and effective use of digital media.
Co-Authors Aprilia Wardani Cok Istri Agung Sri Wulandari Dwi Oktaviani I Kadek Dony Suantika Made Ruchita Wardani Maila Putri Kirana Mazarello Maria Luz D Jesus Assuncao Nabila Baihaqi Ni Luh Made Gayatri Maharani Hartantya Ni Nyoman Sri Wisudawati Ni Putu Hana Intan Pratiwi Ni Putu Yunita Anggreswari