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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jurnal Administrasi dan Manajemen Dinasti International Journal of Management Science Jurnal Ilmiah Edunomika (JIE) Ilomata International Journal of Management Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) International Journal Of Science, Technology & Management (IJSTM) Ilomata International Journal of Management International Journal of Marketing and Human Resource Research International Journal of Community Service Jurnal Abdimas Kartika Wijayakusuma Journal of Social Research Jurnal Inovasi Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Hariyadi Triwahyu Putra
Universitas Jenderal Achmad Yani
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Journal : Ilomata International Journal of Management

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The Effects of Halal Certification and Web Design on Purchase Intention Mediated by Brand Trust in E-Commerce of Halal Cosmetics Consumers in Bandung Raya Hariyadi Triwahyu Putra; Desi Riyanti; Dita Anggraeni
Ilomata International Journal of Management Vol 4 No 3 (2023): July 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i3.793

Abstract

The purpose of this study is to analyze the effects of halal certification and web design on purchase intention mediated by brand trust in e-commerce of halal cosmetic consumers in Bandung Raya. The novelty of the research is the combination of the independent variables namely halal certification and web design taken from the previous research, with the Greater Bandung area as the research location. The instrument used as the data collection tool comprising 123 respondents who are the consumers of halal cosmetics, aged 15 to 64 to be assessed in this study. The technique of determining the sample, the number of samples and the data analysis techniques can be adjusted to the object of research conducted for further researches. The analytical tools to test the instrument data are validity and reliability tests, classical assumption tests and Sobel tests with SPSS version 25 software tools. Of the 7 proposed research hypotheses, 6 hypotheses are supported by empirical data. The results of this study can also be useful for object managers who are assessed regarding the design of strategies or programs that are relevant to improve the quality of these attributes.
Co-Authors Aldy Wijaya Alif Fajar Suhendar Andreas Tri Hermawan Sinulingga Azhari, Anisa Listia Azzam Muhammad Rizki Desi Riyanti Desmiza, Desmiza Devita Dwi Anggraeni Dita Anggraeni Ernawadi, Yadi Esi Fitriani Komara Ghea Revina Wigantini Hanauli Junias Br. Sitorus Islami, Qhaerani Nurul Khairunnisa, Nur Fakhirah Mahendra, Serina Hesti Maulana Adam Pratama Milah, Irvan Saeful Muhamad Michael Atmaka Mulyawati, Ropita Ni Komang Prastiti Dewi Rahardianto Rahardianto Rio Sahrul Herdiansyah Rosmini Ramli Sani Kautsar Ibadurrahman Shyfa Diana Yulianti Situmorang Sidiq, Muhamad Fazri Sumiyati, Euis Eti Surya Pratama Nugraha Syabania, Genya Hergina Syaira Nur Hafifah Yadi Yadi, Yadi Ernawadi Zain, Nabilla Fawwaz