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All Journal Komunika: Jurnal Ilmu Komunikasi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Kurnia Endah Riana
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Social Media Performance Study of Open and Distance State University Gunawan Wiradharma; Rahmat Budiman; Dwi Rahmawati; Kurnia Endah Riana; Meirani Harsasi
KOMUNIKA Vol. 10 No. 2 (2023): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v10i2.10617

Abstract

There are differences in the management of social media at universities that run open and distance higher education systems, such as the Open University. There is an official university account managed by the head office and an official account for unit offices located in the regions. Social media managers must implement effective measures to serve and meet the needs of their stakeholders. The formulation of the problem in this study is how is the performance of social media at the head office and units at the Open University? Socialbakers' professional social media analysis tool is used to monitor social media activity from selected Instagram accounts, namely @univterbuka, @ut_jakarta, @ut.bandung, and @ut.surabaya. This study analyzes the engagement, visual content, copywriting, and content pillars of the account. The results of this study obtain strategies for managing social media at open and distance universities.
Explorative Study Of Emotional Fatigue Among Employees in Educational Institutions Kusnani Sita Handayu; Anita Maharani; Kurnia Endah Riana
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 2 (2025): April : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i2.1701

Abstract

This study investigates the effect of role stress and job resources on emotional exhaustion, with work-family conflict as a mediating variable among higher education personnel. Employing a quantitative research design with a causality analysis approach, data were collected through a structured questionnaire using a five-point Likert scale. The sample consisted of 200 educational staff at XYZ institution in Bogor Regency, including civil servants, permanent employees, and contract workers. Data analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) technique with SmartPLS 3 software. The findings revealed that role stress has a positive and significant impact on emotional exhaustion, indicating that increased stress from role demands contributes to higher levels of emotional fatigue. Conversely, job resources were found to have no significant direct effect on emotional exhaustion. Furthermore, work-family conflict significantly mediated the relationship between role stress and emotional exhaustion, suggesting that stress from conflicting work and family demands intensifies emotional exhaustion. However, work-family conflict did not mediate the relationship between job resources and emotional exhaustion. These results emphasize the critical need for effective stress management strategies and support systems that can help reduce work-family conflict to maintain the emotional well-being of education personnel. This study contributes to understanding the psychological dynamics in the workplace and provides insight into improving employee resilience and productivity in educational institutions.
Co-Authors Anita Maharani Dwi Rahmawati Kusnani Sita Handayu Meirani Harsasi Rahmat Budiman Wiradharma, Gunawan