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All Journal Kinesik JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Cakrawala: Jurnal Litbang Kebijakan Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Ilmiah Wahana Pendidikan Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) JKMP (Jurnal Kebijakan dan Manajemen Publik) Jurnal Ilmu Sosial, Humaniora dan Seni Triwikrama: Jurnal Ilmu Sosial JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Ilmu Komunikasi dan Sosial Politik Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi Jurnal Ilmu Sosial dan Humaniora Jurnal Penelitian Multidisiplin Bangsa Semeru Jurnal Pengabdian Masyarakat
Ratna Setyarahajoe, Ratna
Universitas Bhayangkara Surabaya
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Eksistensi Industri Musik Korea (K-Pop) pada Perubahan Gaya Berkomunikasi dan Perilaku Konsumtif K-Popers di Surabaya Rohima , Qonitatul Mustafidha; Setyarahajoe, Ratna; Aini, Devi Nur
Kinesik Vol. 11 No. 2 (2024): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i2.1375

Abstract

The K-pop phenomenon has become one of the major forces in the global music industry. Not only trending in South Korea, K-pop has taken the international stage with a large and diverse fan base around the world. However, the appeal of K-pop is not only limited to the music aspect; this phenomenon also affects various aspects of teenagers' lives, including their communication style and consumptive behavior. This study aims to determine the communication style and consumptive behavior of fashion innovation kpopers in Surabaya. This research uses a qualitative approach by spreading google forms on social media, such as WhatsApp, Instagram, and Twitter. The results of this study show that the existence of K-Pop has changed communication patterns between fans and expanded interactions through social media. In addition, the K-Pop industry also encourages consumptive behavior among fans with increased interest in Korean pop culture merchandise (fashion).
Dampak Media Sosial Twitter Akun @FiersaBesari pada Gaya Komunikasi Remaja Dwi Inkasari, Adis; Setyarahajoe, Ratna; Widodo, Fitri Rahmatillah
Kinesik Vol. 11 No. 2 (2024): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i2.1377

Abstract

The use of social media, specifically Twitter, has a significant impact on teenagers' lives and their communication styles. Teenagers often use Twitter as a platform to share information, photos, videos, tweets, and engage with others through comments and likes. The @FiersaBesari Twitter account is an influential account that shares a variety of content including upset and encouraging quotes, jokes, poetry, and response to current problems. The account is popular among teenagers due to its unique and expressive language style. The research conducted on this topic used descriptive qualitative methods, which involved describing and analyzing the social activities, attitudes, beliefs, perceptions, and thoughts of individuals and groups. The study found that Twitter is widely used by teenagers as a source of the latest information that is easily accessible to anyone. Moreover, the communication style of the @FiersaBesari account is interactive, and it has influenced teenagers to comment using a poetic language style that aligns with Fiersa's unique writing style.
PENINGKATAN PENGETAHUAN DAN KETRAMPILAN PERAJIN MELALUI PELATIHAN DESAIN DAN HAK CIPTA MOTIF CANTING CAP BATIK ASLI SAMPANG Amirullah; Wardoyo, Tri; Yulianto, Achmad; Laily, Nur; Setyarahajoe, Ratna
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 6 No 1 (2026): Januari
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v6i1.7499

Abstract

Mitra PM-UPUD adalah UD Batik Tulis Shalempang (Mitra 1) dan Kelompok Pembatik Rumahan, Pemasok Bahan, dan Penjahit Dusun Pliyang (Mitra 2). Permasalahan ditinjau dari aspek produksi adalah Mitra 1 kesulitan memenuhi permintaan pesanan batik tulis seragam karena pembuatan pola batik masih dilakukan secara manual dan membutuhkan banyak pekerja. Dampaknya adalah penyelesaian pesanan batik tulis seragam sering tidak tepat waktu. Pola gambar juga sering tidak sama sehingga menghasilkan batik tulis yang tidak seragam. Kondisi ini menyebabkan komplain dari konsumen sehingga dapat menurunkan kredibilitas Mitra 1. Tujuan program adalah (1) meningkatkan pengetahuan, ketrampilan, dan desain motif canting cap batik motif asli Sampang, dan (2) mengusulkan hak cipta dua motif canting cap batik asli Sampang yaitu Motif Klampok dan Jambu Monyet ke Direktorat Jenderal Kekayaan Intelektual (DJKI) Kementerian Hukum dan HAM (Kemenkumham). Metode kegiatan ditempuh melalui (1) pelatihan, praktek, dan pendampingan pembuatan motif canting cap batik asli Sampang kepada Mitra 2, (2) pelatihan, praktek, dan pendampingan penyusunan rancangan (draf) dokumen hak cipta motif canting cap batik asli Sampang ke DJKI Kemenkumham ke Mitra 1, dan (3) Pengusulan hak cipta motif canting cap Motif Klampok dan Jambu Monyet ke DJKI Kemenkumham. Luaran kegiatan adalah (1) Motif canting cap batik asli Sampang, (2) surat pencatatan ciptaan canting cap batik Motif Klampok dan Jambu Monyet dari DJKI Kemenkumham.
Pengaruh Penggunaan Clickbait pada Judul Berita di Ayobandung.com Terhadap Minat Baca Mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Bhayangkara Surabaya Senja, Kautsar; Ekantoro, Julyanto; Setyarahajoe, Ratna
Jurnal Humanitaria Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 02 (2025)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/hum.v4i2.3524

Abstract

Reading interest is a strong desire of an individual to read a literature provided by the author with self-awareness, so that an individual will be encouraged to read and explore the contents of the literature without coercion. Student reading interest in a literature or current news is influenced by several factors, such as clickbait. This study aims to determine the impact of clickbait on the reading interest of students of the Faculty of Social and Political Sciences, Bhayangkara University, Surabaya on the ayobandug.com platform. This research is based on the discovery of a phenomenon found by the author on the ayobandung.com platform which has the characteristics of clickbait, where the title is found to be very interesting, but sometimes the content of the news does not match the content of the title raised. The population in this study were students of the Faculty of Social and Political Sciences, Bhayangkara University, Surabaya. The sampling technique in this study used a purposive sampling technique which has predetermined respondent criteria of 100 respondents. The data collection method was based on the survey method and the analysis technique in this study used the structural equation modeling method and used an analysis tool in the form of Partial Least Square (PLS). The research results found that the better the use of clickbait in the online media news titles ayobandung.com, the more it increases students' interest in reading.
Upaya Membangun Personal Branding Prilly Latuconsina Dengan Citra Wanita Karir Melalui Akun Instagram @Prillylatuconsina96 Sari, Sevia Yussinta; Setyarahajoe, Ratna; Fadeli, Muhammad
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Instagram has become one of the tools used by public figures to build their self-image and strengthen their personal branding widely in the digital era. This study aims to analyze how Prilly Latuconsina's efforts to build her personal branding with the image of a career woman through her Instagram account @prillylatuconsina96. Prilly Latuconsina as an actress uses Instagram not only as an entertainment medium, but also as a communication strategy to display her professionalism, independence, and the values ​​of a modern career woman. This study uses a descriptive qualitative method through observation and documentation of content in the form of uploaded photos, videos, and captions using Peter Montoya's eight pillars of personal branding theory. The results show that Prilly Latuconsina consistently displays professional activities, discipline, commitment to work, and inspirational messages that can strengthen her image as an independent and high-achieving young career woman. Prilly Latuconsina has succeeded in building a strong and relevant personal branding for the younger generation, especially women. This study confirms that Instagram is an effective medium in shaping the self-image of public figures in the digital era.
Strategi Komunikasi Pemulihan Citra Positif Pt. Deltamas Menghadapi Krisis Reputasi Kepada Stakeholder Syah Putri, Nazwa Pratiwi; Fadeli, Muhammad; Setyarahajoe, Ratna
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4284

Abstract

This study aims to analyze the communication strategies for restoring PT. Deltamas Maju Abadi's positive image in addressing a reputation crisis in front of stakeholders. The reputation crisis was caused by internal management errors in responding to the decline in wood pallet market prices, which resulted in financial losses, delayed payments to business partners, and incorrect product deliveries to consumers. These conditions led to a decrease in stakeholder trust, especially among business partners, investors, and consumers. This study uses a qualitative descriptive method with data collection techniques through in-depth interviews and documentation. Data analysis was carried out using the Situational Crisis Communication Theory (SCCT) approach to identify the type of crisis and the communication strategies employed by the company. The results of the study indicate that the crisis experienced by PT. Deltamas Maju Abadi falls into the category of a preventable crisis, prompting the company to implement a rebuild strategy in the image recovery process. This strategy is realized through open and transparent communication, conveying apologies to stakeholders, and corrective actions such as renegotiating collaborations, changing the payment system from credit to cash, adjusting purchase prices according to market indices, and consistently fulfilling commitments. The findings show that stakeholder trust is gradually being restored, although the company's image recovery has not yet been fully achieved.
Analisis Komunikasi Persuasif Film 12 Angry Men (1957) Menggunakan Pendekatan Retorika Aristoteles Dalam Semiotika Roland Bhartes Falika, Atiyya Vidia; Setyarahajoe, Ratna; Fadeli, Muhammad
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4291

Abstract

This study analyzes persuasive communication in the film 12 Angry Men (1957) directed by Sidney Lumet through the integration of Roland Barthes’ semiotic theory and Aristotle’s rhetorical approach. Using a qualitative descriptive method, this research examines key scenes, dialogues, body language, and visual elements to understand how persuasive meaning is constructed during jury deliberation. The findings reveal that signs operate at three levels: denotation, connotation, and myth. Denotatively, the film presents logical debate over trial evidence. Connotatively, it reflects themes of empathy, prejudice, and emotional tension. At the myth level, the narrative reinforces ideological concepts of justice, rationality, and moral responsibility. Rhetorical analysis shows that Juror #8 effectively employs ethos, pathos, and logos to influence other jurors without coercion. The integration of semiotics and rhetoric demonstrates how persuasive communication can transform attitudes and promote critical thinking within group decision-making contexts.
Keloris Puri Kelorina Participatory Communication Model to Empower Ngawenomboh Village Fadeli, Mohammed; Setyarahajoe, Ratna; Fitriawardhani, Tira
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 1 (2024): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i3.4306

Abstract

This research focuses on participatory communication model in community empowerment in Ngawenomboh Village, Central Java. Keloris as the program implementer is involved in cultivation, production process and cooperation with Moringa production and distribution partners for healthy processed products. The research method uses a qualitative descriptive approach through interviews and observations. Through dialogue, polyphony, and carnival keloris managed to build relationships based on mutual respect and cooperation towards achieving common goals in empowerment. The intense and open participatory communication can result in strong collaboration, increasing the success of community empowerment efforts. Therefore it needs to be strengthened to achieve better changes.
Melestarikan Kesenian Reog Cemandi Melalui Kegiatan Gema Ria Cemandi Sebagai Upaya Eksistensi Budaya Lokal Di Kalangan Masyarakat, Terutama Generasi Muda Ayuna Septin, Dita; A’yun Dwitama Dermawan, Qurrota; Syafi'i; Setyarahajoe, Ratna
Semeru: Jurnal Pengabdian Kepada Masyarakat Volume 2 Nomor 2 Tahun 2025
Publisher : LPPM Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/semeru.v2i2.1682

Abstract

Community Service Program (KKN) is a form of student community service that aims to integrate academic knowledge with real-world practice. Cemandi Village, Sidoarjo Regency, has a rich local culture in the form of Reog Cemandi art which has historical and philosophical value, but the level of knowledge and awareness of the younger generation towards this art is still relatively low. Therefore, this KKN activity was carried out with the main work program of Gema Ria Cemandi as an effort to preserve and reintroduce Reog Cemandi art to the community, especially the younger generation. The method of implementing the activity was carried out through several stages, namely the preparation stage, planning and counseling, direct practice, and evaluation. The form of activity included socialization to the community, cultural education in schools through making collages and Reog Cemandi mask crafts, and holding an art performance featuring Reog Cemandi as the highlight of the event. The results of the activity showed an increase in knowledge, awareness, and enthusiasm of the younger generation and the community towards the importance of preserving local arts. This activity also received support from village officials and active participation from residents, thus strengthening the sense of togetherness and pride in the cultural identity of Cemandi Village. Thus, this local arts-based KKN program is expected to be a sustainable initial step in maintaining the existence of Reog Cemandi so that it remains sustainable and is passed down to future generations amidst the development of the times
Strategi Public Relations Pt Paragon Technology And Innovation Dalam Mempertahankan Brand Loyalty Di Pasar Kosmetik Surabaya Ekawatie, Hananda Dyan; Fadeli, Muhammad; Setyarahajoe, Ratna
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 4 No. 4 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v4i4.4509

Abstract

The cosmetics industry in Surabaya is currently facing intense competition and challenges related to illegal products. However, PT Paragon Technology and Innovation has managed to maintain consumer loyalty by implementing a comprehensive Public Relations strategy through community engagement, digital PR, and the creation of brand experiences. This Public Relations strategy serves as a key element that functions not only as a promotional tool but also to build long term trust with consumers. This study aims to analyze Paragon's Public Relations strategy in maintaining brand loyalty within the Surabaya cosmetics market using a descriptive qualitative research method, with data collection techniques including in depth interviews with the promoter team and consumers, participant observation at various brand activations, and documentation. The most compelling aspect of this research is the use of interactive tactics such as Personal Color Analysis  services and creative DIY product making workshops, as well as strategic collaborations with communities and influencers who share the same brand values. This strategy is proven effective in building four relationship dimensions trust, commitment, satisfaction, and mutual interest which are capable of transforming impulsive buying behavior into strong loyalty. It is suggested that further research explore the influence of this strategy on broader market segments.
Co-Authors Aditya Kusuma, Bima Aini, Devi Nur Aji Nugroho, Muhammad Faizal Amirullah Anastasya Chintya A Ayuna Septin, Dita A’yun Dwitama Dermawan, Qurrota Cindy Amanda Claudia Van Merdie Dwi Inkasari, Adis Ekantoro, Julyanto Ekawatie, Hananda Dyan Fadeli, Mohammed Falika, Atiyya Vidia Fitria Widiyani Roosinda Fitriawardhani, Tira Fitriyawardhani, Tira Hartono, Aurelia Lintang Pramesti Manuella Belva, Anya Muhammad Fadeli, Muhammad Nur Laily Prasetijowati, Tri Rini Ganefwati Rohima , Qonitatul Mustafidha Sari, Nurmanda Etika Sari, Sevia Yussinta Seftiani, Seftiani Senja, Kautsar Syafi'i Syah Putri, Nazwa Pratiwi Wardoyo, Tri Widodo, Fitri Rahmatillah Wijaya Purnomo, Agus Yulianto, Achmad