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Eksistensi Industri Musik Korea (K-Pop) pada Perubahan Gaya Berkomunikasi dan Perilaku Konsumtif K-Popers di Surabaya Rohima , Qonitatul Mustafidha; Setyarahajoe, Ratna; Aini, Devi Nur
Kinesik Vol. 11 No. 2 (2024): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i2.1375

Abstract

The K-pop phenomenon has become one of the major forces in the global music industry. Not only trending in South Korea, K-pop has taken the international stage with a large and diverse fan base around the world. However, the appeal of K-pop is not only limited to the music aspect; this phenomenon also affects various aspects of teenagers' lives, including their communication style and consumptive behavior. This study aims to determine the communication style and consumptive behavior of fashion innovation kpopers in Surabaya. This research uses a qualitative approach by spreading google forms on social media, such as WhatsApp, Instagram, and Twitter. The results of this study show that the existence of K-Pop has changed communication patterns between fans and expanded interactions through social media. In addition, the K-Pop industry also encourages consumptive behavior among fans with increased interest in Korean pop culture merchandise (fashion).
Dampak Media Sosial Twitter Akun @FiersaBesari pada Gaya Komunikasi Remaja Dwi Inkasari, Adis; Setyarahajoe, Ratna; Widodo, Fitri Rahmatillah
Kinesik Vol. 11 No. 2 (2024): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i2.1377

Abstract

The use of social media, specifically Twitter, has a significant impact on teenagers' lives and their communication styles. Teenagers often use Twitter as a platform to share information, photos, videos, tweets, and engage with others through comments and likes. The @FiersaBesari Twitter account is an influential account that shares a variety of content including upset and encouraging quotes, jokes, poetry, and response to current problems. The account is popular among teenagers due to its unique and expressive language style. The research conducted on this topic used descriptive qualitative methods, which involved describing and analyzing the social activities, attitudes, beliefs, perceptions, and thoughts of individuals and groups. The study found that Twitter is widely used by teenagers as a source of the latest information that is easily accessible to anyone. Moreover, the communication style of the @FiersaBesari account is interactive, and it has influenced teenagers to comment using a poetic language style that aligns with Fiersa's unique writing style.
Keloris Puri Kelorina Participatory Communication Model to Empower Ngawenomboh Village Mohammed Fadeli; Ratna Setyarahajoe; Tira Fitriawardhani
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 23 No. 002 (2024): Pena Justisia (Special Issue)
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v23i3.4306

Abstract

This research focuses on participatory communication model in community empowerment in Ngawenomboh Village, Central Java. Keloris as the program implementer is involved in cultivation, production process and cooperation with Moringa production and distribution partners for healthy processed products. The research method uses a qualitative descriptive approach through interviews and observations. Through dialogue, polyphony, and carnival keloris managed to build relationships based on mutual respect and cooperation towards achieving common goals in empowerment. The intense and open participatory communication can result in strong collaboration, increasing the success of community empowerment efforts. Therefore it needs to be strengthened to achieve better changes.
PENINGKATAN PENGETAHUAN DAN KETRAMPILAN PERAJIN MELALUI PELATIHAN DESAIN DAN HAK CIPTA MOTIF CANTING CAP BATIK ASLI SAMPANG Amirullah; Wardoyo, Tri; Yulianto, Achmad; Laily, Nur; Setyarahajoe, Ratna
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 6 No 1 (2026): Januari
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v6i1.7499

Abstract

Mitra PM-UPUD adalah UD Batik Tulis Shalempang (Mitra 1) dan Kelompok Pembatik Rumahan, Pemasok Bahan, dan Penjahit Dusun Pliyang (Mitra 2). Permasalahan ditinjau dari aspek produksi adalah Mitra 1 kesulitan memenuhi permintaan pesanan batik tulis seragam karena pembuatan pola batik masih dilakukan secara manual dan membutuhkan banyak pekerja. Dampaknya adalah penyelesaian pesanan batik tulis seragam sering tidak tepat waktu. Pola gambar juga sering tidak sama sehingga menghasilkan batik tulis yang tidak seragam. Kondisi ini menyebabkan komplain dari konsumen sehingga dapat menurunkan kredibilitas Mitra 1. Tujuan program adalah (1) meningkatkan pengetahuan, ketrampilan, dan desain motif canting cap batik motif asli Sampang, dan (2) mengusulkan hak cipta dua motif canting cap batik asli Sampang yaitu Motif Klampok dan Jambu Monyet ke Direktorat Jenderal Kekayaan Intelektual (DJKI) Kementerian Hukum dan HAM (Kemenkumham). Metode kegiatan ditempuh melalui (1) pelatihan, praktek, dan pendampingan pembuatan motif canting cap batik asli Sampang kepada Mitra 2, (2) pelatihan, praktek, dan pendampingan penyusunan rancangan (draf) dokumen hak cipta motif canting cap batik asli Sampang ke DJKI Kemenkumham ke Mitra 1, dan (3) Pengusulan hak cipta motif canting cap Motif Klampok dan Jambu Monyet ke DJKI Kemenkumham. Luaran kegiatan adalah (1) Motif canting cap batik asli Sampang, (2) surat pencatatan ciptaan canting cap batik Motif Klampok dan Jambu Monyet dari DJKI Kemenkumham.
Pengaruh Penggunaan Clickbait pada Judul Berita di Ayobandung.com Terhadap Minat Baca Mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Bhayangkara Surabaya Senja, Kautsar; Ekantoro, Julyanto; Setyarahajoe, Ratna
Jurnal Humanitaria Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 02 (2025)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/hum.v4i2.3524

Abstract

Reading interest is a strong desire of an individual to read a literature provided by the author with self-awareness, so that an individual will be encouraged to read and explore the contents of the literature without coercion. Student reading interest in a literature or current news is influenced by several factors, such as clickbait. This study aims to determine the impact of clickbait on the reading interest of students of the Faculty of Social and Political Sciences, Bhayangkara University, Surabaya on the ayobandug.com platform. This research is based on the discovery of a phenomenon found by the author on the ayobandung.com platform which has the characteristics of clickbait, where the title is found to be very interesting, but sometimes the content of the news does not match the content of the title raised. The population in this study were students of the Faculty of Social and Political Sciences, Bhayangkara University, Surabaya. The sampling technique in this study used a purposive sampling technique which has predetermined respondent criteria of 100 respondents. The data collection method was based on the survey method and the analysis technique in this study used the structural equation modeling method and used an analysis tool in the form of Partial Least Square (PLS). The research results found that the better the use of clickbait in the online media news titles ayobandung.com, the more it increases students' interest in reading.