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Analysis rendezvous-based techniques relate to power conservation Agus Waryanto; Antonius Juniadhi Soekendar; Ely Andra Widharta; Greget Widhiati; Irdha Yunianto
Journal of Management and Informatics Vol 1 No 2 (2022): Agustus: Journal of management and informatics
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jmi.v1i1.138

Power conservation is a vibrant area of research on wireless sensor networks. Several research papers have shown that using mobile sync in the sensor field, which collects data from sensor nodes via single or multi-hop communication, can save significant energy. However, sinks move slowly, which increases sensor network delays, especially in delay-sensitive applications. To address this issue, various rendezvous-based techniques are described in which a subset of sensor nodes are selected from the field as rendezvous points (RPs). The remaining nodes transfer the captured data to the next RP, where the data is buffered. The RP is then used to build a path for the mobile sink to tour and collect the buffered data. This article describes various rendezvous-based techniques and analyzes their strengths and weaknesses in terms of energy savings.

ANALYSIS RENDEZVOUS-BASED TECHNIQUES RELATE TO POWER CONSERVATION Agus Waryanto; Antonius Juniadhi Soekendar; Ely Andra Widharta; Greget Widhiati; Irdha Yunianto
Journal of Technology Informatics and Engineering Vol 1 No 2 (2022): Agustus: Journal of Technology Informatics and Engineering
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtie.v1i1.138

Power conservation is a vibrant area of research on wireless sensor networks. Several research papers have shown that using mobile sync in the sensor field, which collects data from sensor nodes via single or multi-hop communication, can save significant energy. However, sinks move slowly, which increases sensor network delays, especially in delay-sensitive applications. To address this issue, various rendezvous-based techniques are described in which a subset of sensor nodes are selected from the field as rendezvous points (RPs). The remaining nodes transfer the captured data to the next RP, where the data is buffered. The RP is then used to build a path for the mobile sink to tour and collect the buffered data. This article describes various rendezvous-based techniques and analyzes their strengths and weaknesses in terms of energy savings.

PERAN SOCIAL MEDIA DALAM GUERILLA MARKETING PADA ERA DIGITAL MARKETING Vivi Kumalasari Subroto; Robby Andika Kusumajaya; Irdha Yunianto; Eni Endaryati
Seminar Nasional Teknologi dan Multidisiplin Ilmu (SEMNASTEKMU) Vol 1 No 1 (2021): SEMNASTEKMU
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/semnastekmu.v1i1.80

Guerilla marketing atau pemasaran gerilya diperkenalkan oleh Jay Conrad Levinson. Prinsip pemasaran ini membidik target konsumen semaksimal mungkin dengan biaya seminimal mungkin, dengan melakukan promosi di media sosial yang menjangkau banyak viewer. Agar viewer lebih mudah tertarik, promosi harus dibuat sekreatif mungkin. Dalam perkembangannya, seiring dengan makin tingginya penggunaan internet, prinsip pemasaran ini telah menjalar ke ranah online dan disebut dengan istilah guerilla digital marketing. Tujuan dari konsep pemasaran gerilya ini adalah untuk menciptakan sebuah konsep yang interaktif, komunikatif, unik serta menarik orang untuk berpikir. Semua itu dilakukan untuk menghasilkan buzz, mendorong orang untuk lebih banyak terlibat dan orang-orang tersebut secara intens membicarakan tentang merek dan bisnis kita. Penelitian dengan metode literature review ini akan menjelaskan bagaimana peran media sosial dapat mendukung teknik guerilla marketing pada zaman serba digital ini. Misalnya fitur instastory di Instagram secara tidak langsung mendukung guerilla marketing karena ketika pemilik akun mengunggah foto/video tentang makanan/tempat wisata ke instastory kemudian unggahan tersebut dilihat oleh orang banyak, maka akan timbul rasa penasaran untuk membeli makanan tersebut atau untuk mengunjungi tempat wisata tersebut. Orang akan tergerak untuk membicarakan makanan/tempat wisata tersebut sehingga akhirnya pihak restoran/penjual makanan/tempat wisata tersebut ramai dikunjungi orang. Dalam hal ini, pemilik restoran/penjual makanan/pengelola tempat wisata tidak perlu mengeluarkan banyak biaya untuk kegiatan promosinya.

Perancangan Media Promosi pada Auorora Studio Foto Artika Putri Prameswari; Irdha Yunianto
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 1 (2025): : Jurnal Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v5i1.5969

This study focuses on the design of promotional media for Aurora Photo Studio as a response to the increasingly competitive creative industry. The research was conducted using the Research and Development (R&D) method, which involves stages of analysis, design, development, implementation, and evaluation. The results revealed several key challenges faced by the studio, including limited use of promotional media, lack of consistent visual strategies, and suboptimal utilization of social media platforms. Through the design and validation of visual media such as logos, flyers, price catalogs, and digital content for social media, this research produced promotional outputs that are both aesthetically appealing and strategically effective. The evaluation results showed positive responses from respondents, with an overall average score of 3.86, indicating that the promotional designs succeeded in enhancing brand identity and public awareness. Despite these achievements, the findings also highlight the need to strengthen elements that directly motivate purchase decisions. Overall, this research demonstrates that well-planned visual communication strategies play an essential role in supporting the growth of creative businesses and building a strong connection with target audiences.

EVALUASI REDESIGN WEBSITE BERBASIS FIGMA TERHADAP KEPUASAN PENGGUNA(STUDI KASUS PADA BBPMP JAWA TENGAH) Nadiva Andreabella Shazita; Irdha Yunianto; Muhammad Sholikhan
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 18 No. 2 (2025): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v18i2.3191

This study aims to evaluate the Figma-based redesign of the BBPMP Central Java website to enhance user satisfaction and visual consistency with national graphic standards. Using a qualitative descriptive approach and the Research and Development (R&D) method, the process included needs analysis, prototype design, expert validation, and user testing. Data were collected through observation, interviews, and Likert-scale questionnaires. The results show that a user-centered redesign significantly improves navigation, visual appeal, and user satisfaction with the website interface. Figma proved to be an effective collaborative tool for developing interactive and standardized design prototypes. These findings provide strategic insights for educational institutions to enhance the quality and attractiveness of digital platforms.

Peran Konten Kreatif dalam Meningkatkan Brand Awareness Sopiri Driving School melalui Media Sosial Rahma Putra Kusdarmawan; Irdha Yunianto; Nuris Dwi Setiawan
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 18 No. 2 (2025): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v18i2.3216

The development of digital technology has transformed how businesses build brand image through social media. This study aims to determine the role of creative content in enhancing the brand awareness of Sopiri Driving School through social media platforms such as Instagram and TikTok. The research method used is Research and Development (R&D) adapted from the Borg & Gall model, consisting of problem identification, design, development, testing, and evaluation stages. The study produced two promotional videos of 30 seconds each. The results showed that implementing creative content with storytelling and dynamic visuals significantly increased brand awareness. Trial data revealed that social media followers increased by more than 90%, and the engagement rate rose from 3.5% to 8.2% after the content was published. Moreover, 83% of survey respondents stated they recognized Sopiri Driving School after watching the promotional videos. The study concludes that creative content plays an essential role in building a professional brand image and attracting audiences through social media. An effective content strategy not only serves as a promotional tool but also as an interactive communication medium that strengthens the emotional bond between the brand and its audience.

PERANCANGAN VISUAL BRANDING KLINIK KECANTIKAN MELALUI KONTEN KOLABORASI INFLUENCER (STUDI KASUS: EDERMA CLINIC SEMARANG) Riezka Safina Putri; Irdha Yunianto
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 18 No. 2 (2025): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v18i2.3217

This study discusses the design of visual branding for Ederma Clinic Semarang through influencer collaboration content. The researcher acts as the influencer to produce creative visual content that represents Ederma Clinic’s identity, increases engagement, and strengthens brand awareness among young women audiences. The research method used is qualitative descriptive with data collection through observation, interviews, documentation, and content analysis. The results show that influencer collaboration can improve brand perception, social media engagement, and customer interest in Ederma Clinic. The designed visual content successfully strengthens brand positioning as a trusted and modern beauty clinic.

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