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All Journal Jurnal Manajemen Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen eCo-Buss Bisnis Net : Jurnal Ekonomi dan Bisnis Telaah Bisnis eCo-Fin Analogi
Rahmawati Riantisari
Universitas Muhammadiyah Klaten
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Journal : Analogi

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Pemanfaatan Data Transaksi Untuk Mewujudkan Kepuasan Pelanggan, Brand Awareness Dan Loyalitas Pelanggan Noviadry Nur Tamtama; Erma Widyastuti; Rahmawati Riantisari
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 2 No 1 (2024)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v2i1.871

Abstract

Business development and growth is the ultimate target of establishing a company. Apart from being sales data, transaction data can also be a company asset that can be used for operational management and marketing strategies. For operational purposes, transaction data that reflects customer capabilities and conditions can be used for inventory management purposes by predicting the need for raw materials to guarantee the availability of products or services within a certain period of time according to customer needs. Companies can also develop products according to customer needs and minimize unnecessary expenses resulting from excessive procurement of raw materials. For marketing purposes, transaction data can be a reference for determining demographic customer characteristics. Customer characteristics can be used as a tool to determine current customer segments and how to provide maximum service to customers. The overall condition of customers will be valuable information for companies in carrying out marketing strategies. This research will explain how to utilize sales transaction data during a certain period using qualitative methods to achieve customer satisfaction through good raw material inventory management and appropriate product and service development, creating brand awareness (customer awareness of the brand) through digital marketing (digital marketing) and customer loyalty through customer relationship management strategies in the Exist Autodetailing Yogyakarta vehicle body maintenance business.
Implementasi Fungsi Manajemen dalam Proses Bongkar Muat PT. PBM Adipurusa Erma Widyastuti; Rahmawati Riantisari
ANALOGI Jurnal Ilmu Sosial dan Humaniora Vol 2 No 1 (2024)
Publisher : Universitas Muhammadiyah Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61902/analogi.v2i1.877

Abstract

Maritime transportation is the backbone of the transportation system of all archipelagic countries such as Indonesia, therefore ports play a very important and strategic role. One of the functions of the port is as a transportation chain or meeting point for transportation modes which are actually played by the terminal. Daily activities in a loading and unloading company certainly require a chart or framework that contains the flow of activities including planning, organizing, mobilizing and evaluating. Seeing the urgency of the importance of managing management functions in organizations, it is necessary to study more deeply how management functions are managed in loading and unloading companies. Qualitative research method with descriptive analysis. Therefore, planning begins before the ship arrives, preparing loading and unloading equipment, operational planning meetings, permit applications, equipment preparation and field preparation. Organizing is done by managing the human resources available in the company. The implementation includes activities for handling container unloading and handling container cargo. Control is carried out by making reports which include operations per shift and reports on the realization of demolition. In conclusion, the management function carried out by PT. PBM Adipurusa has been running well.
Co-Authors Alfiati Nurrokhmini Anna Partina Arifin Arifin Buya Al Ghazali Erma Widyastuti Farruk Rastha Pradipta Noviadry Nur Tamtama Sugiyono Sugiyono