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All Journal AKUNTANSI DEWANTARA Enrichment : Journal of Management Proceeding of International Conference Health, Science And Technology (ICOHETECH) Pena Dimas: Jurnal Pengabdian Masyarakat Implikasi: Jurnal Manajemen Sumber Daya Manusia Jurnal Media Akademik (JMA) Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Ekonomi, Manajemen, Akuntansi
Putri Intan Prastiwi
Universitas Duta Bangsa Surakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Financial inclusion acceleration research: analysis of fintech adoption enggagement in generation Z Intan Prastiwi, Putri; Chotidjah Suhatmi, Erna; Mutma’ina, Evi
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2024: Proceeding of the 5th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v5i1.4203

Abstract

Financial Technology (Fintech) as a form of digitalization of the rapid development of technology used in the banking sector. The increasing number of fintech users on banking and non-banking platforms is due to the facilities offered by fintech in the form of digital banks and e-wallets in the form of crowdfunding facilities, microfinancing, p2p lending services, market aggregators, digital payment systems. These various services provide convenience for their users. The condition of Indonesian society which is dominated by production groups called the millennial generation and generation Z aims to strengthen the opportunities and challenges of digital transformation. The focus of this study discusses the factors for the adoption of fintech banking or non-banking in generation Z. The research method uses a qualitative method through interviews with respondents. The sampling method uses the snowball method. The results of the study show that the factors for the adoption of financial technology in generation Z are lifestyle, hedonic behavior, social influence.
Co-Authors Aisah, Eva Nur Ali, Nur Aishah Mohd Ana Arum Janah Chotidjah Suhatmi, Erna Esti Dwi Rahmawati Ety Meikhati Intan, Putri Juniasari, Rosita Kristanti, Bernadete Dinar Ayu Lestari, Deswita Puspa Mahendra, Erlinta Shella Muthma’inah, Evi Mutma’ina, Evi Novemy Triyandari Nugroho Rahmawati, Esti Dwi Restiana, Della Ririanti, Esa Virjinia Sarah Fadila Shalli Habiibika Baaq Sintiya Cahya Maulany Suhatmi, Erna Chotidjah Umi Hanifah Wahyuningtyas, Alin Wahyuningtyas