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All Journal JEBD Neraca Manajemen, Akuntansi, dan Ekonomi
Nadya Debora Siregar
Universitas Bhayangkara Jakarta Raya
Economics, Econometrics & Finance Engineering Environmental Science

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PENGARUH IMPLEMENTASI MANAJEMEN MUTU TERPADU TERHADAP KEPUASAN PELANGGAN Dian Sudiantini; Ahmad Rizal; Devina Elga Ranjani; Farhan Febriansyah; Nadya Debora Siregar
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 1 No. 8 (2023): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/mnmae.v1i8.599

Abstract

Kepuasan pelanggan merupakan faktor yang penting untuk keberhasilan perusahaan, dengan puas nya pelanggan maka perusahaan akan mengalami dampak yang sangat baik seprti naiknya pendapatan, reputasi perusahaan yang baik, dan yang lainnya. Perusahaan dapat meingkatkan kepuasan pelanggan dengan mengimplementasikan manajemen mutu terpadu. Tujuan dari penelitian ini adalah untuk mengetahui apakah terdapat pengaruh implementasi manajemen mutu terpadu terhadap kepuasan pelanggan. Penelitian ini peneliti lakuakan dengan menggunakan metode penelitian tinjauan pustaka, yaitu dengan membaca dan menganalisis buku-buku, jurnal artikel, dan lainnya yang mengenai materi tersebut. Dari hasil penelitian peneliti mendapat kesimpulan bahwa manajemen mutu terpadu memang benar memiki pengaruh yang signifikan terhadap kepuasan pelanggan.
Pengaruh Saving Intention Terhadap Lifestyle Encouragement Melalui Digital Accessibility Nadya Debora Siregar; Sugeng Suroso; Achmad Fauzi
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The digitalization of financial services has reshaped the saving intention of young people in Indonesia. Easier access to mobile banking, e-wallets, and fintech platforms simplifies saving activities while also encouraging consumptive tendencies influenced by digital lifestyles. Previous studies have largely examined saving intention from a conventional perspective and have rarely positioned digital accessibility as a variable that connects these two contrasting effects. This study aims to examine the effect of saving intention on lifestyle encouragement, with digital accessibility as an intervening variable among young users of digital financial services in Indonesia. This study employed a quantitative approach with an explanatory research design and a cross-sectional design. Primary data were collected through an online questionnaire from 200 respondents aged 18-40 years using a purposive sampling technique, then analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results show that saving intention has a positive and significant effect on digital accessibility and lifestyle encouragement. Digital accessibility also has a positive and significant effect on lifestyle encouragement and is proven to mediate the relationship between saving intention and lifestyle encouragement. The research model explains 15% of the variance in digital accessibility and 38.7% of the variance in lifestyle encouragement. These findings indicate that digital accessibility plays a dual role in shaping the financial behavior of young people and should therefore be utilized wisely to support long-term financial goals while reducing excessive consumptive tendencies.
Co-Authors Achmad Fauzi Ahmad Rizal Devina Elga Ranjani Dian Sudiantini Farhan Febriansyah Sugeng Suroso