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All Journal Agrikultura EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam Jurnal Pendidikan Olah Raga Jurnal Bisnis Terapan Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal ABDINUS : Jurnal Pengabdian Nusantara wacana equiliberium (jurnal pemikiran penelitian ekonomi) Jurnal Pengabdian Masyarakat Multidisiplin GREENOMIKA Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Jurnal Bisnis Kreatif dan Inovatif Jurnal Manajemen Kewirausahaan dan Teknologi Journal of Economic and Islamic Research Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Akh. Fawaid
STIE BAKTI BANGSA
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Journal : GREENOMIKA

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The Influence of Green Recruitment and Green Selection on the Institutional Attractiveness of Prospective StudentsThe Influence of Green Recruitment and Green Selection on the Institutional Attractiveness of Prospective Students Fawaid, Akh
GREENOMIKA Vol. 7 No. 2 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.2.2

Abstract

Intense competition among higher education institutions and weak institutional differentiation in student admissions have become challenges for STIE Bakti Bangsa. Admission practices that lack integration of sustainability values are considered insufficient to attract prospective students. Therefore, the implementation of Green Human Resource Management (GHRM),particularly through Green Recruitment and Green Selection, is viewed as a necessary environmental-based differentiation strategy. This study aims to analyze the simultaneous and partial effects of Green Recruitment and Green Selection on prospective students’ Institutional Attractiveness. The study employs a quantitative associative approach, with data collected through questionnaires and analyzed using multiple linear regression. The results indicate that Green Recruitment and Green Selection simultaneously have a significant effect on Institutional Attractiveness, while partially Green Selection shows a more dominant influence. These findings confirm that GHRM practices play a strategic role in enhancing institutional attractiveness and strengthening sustainability-based student admission competitiveness.
Co-Authors Ahmad Rajaul Masrur Aisyah Asri Nurrahma Fachry Abda El Rahman Fahrurozi Fahrurozi Hasbiadi Hasbiadi Holis, Moh Lutfiyanto, Lutfiyanto Masdukil Makruf, Masdukil Moh. Holis Prihantini, Campina Illa Sayyidi Sayyidi Sayyidi sayyidi Sibyan, Hidayatus Sitti Kholifah Sitti Kholifah Sudarmiatin USWATUN HASANAH Wening Patmi Rahayu