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Kumba Digdowiseiso
Faculty of Economics and Business, Universitas Nasional
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The Influence of Digital Marketing, Online Customer Reviews and Promotions on Purchasing Decisions for Shopee E-Commerce Users in East Pejaten May Juwita; Tri Waluyo; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.891

Abstract

The purpose of this study was to find out and analyze the influence of digital marketing, online customer reviews and promotions on purchasing decisions for Shopee e-commerce users in East Pejaten. With a total of 100 respondents through a questionnaire with quantitative methods and data were analyzed using multiple linear regression and assisted using the Statistical Package for the Social Science (SPSS) 23.0 application with the results showing that the variable: digital marketing (X1) has a direct effect on purchasing decisions, there is. online customer reviews (X2) have a positive and significant effect on purchasing decisions and promotions (X3) have a positive and significant effect on purchasing decisions.
The Influence of Product Quality, Price Perception, and Brand Image on The Purchase Decision of Bimoli Cooking Oil at Alfamart Minimarket in Pasar Minggu Area, South Jakarta Siti Maemunah; Subur Karyatun; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 4 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i4.905

Abstract

This study aims to analyze the effect of product quality, price perception, and brand image on purchasing decisions for bimoli cooking oil at Alfamart minimarkets in the Pasar Minggu area of South Jakarta. This study uses primary data which is obtained from distributing questionnaires to 100 respondents using Bimoli cooking oil at the Alfamart minimarket in the Pasar Minggu area of South Jakarta and processing the data using the multiple linear regression analysis method on the SPSS 23 application. The results in this study that product quality, price perception, and brand image have a positive and significant effect on purchasing decisions for Bimoli cooking oil at Alfamart minimarkets in the Pasar Minggu area of South Jakarta. In this case, the positive and significant influence explains that the better product quality, price perception, and brand image will improve purchasing decisions for consumers.
The Influence of Product Quality, Price and Word of Mouth on Hokido Brand Karate-Gi Purchasing Decisions in Five Dojos in DKI Jakarta Area Hajir Masturi; Resti Hardini; Kumba Digdowiseiso; Nik Hazimah Nik Mat
International Journal of Social Service and Research Vol. 4 No. 02 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i02.724

Abstract

This research aims to find out how big the influence of product quality, price, and word of mouth against the purchasing decisions of the karate-gi Hokido Brand in five Dojo regions DKI Jakarta population used in this study is that consumers ever buy karate-GI Hokido brand. The samples in this research were as many as 100 respondents. Sampling is done with non-probability sampling with a purposive sampling approach (with consideration of sampling) and Quota sampling (determination of samples from populations that have certain characteristics to the number of the desired quota is reached). The analysis method used was multiple linear regression analysis using the software SPSS 17.0. Results of the research show that the variable quality of products, prices, and word of mouth had a positive and significant effect on the purchasing decisions of karate-gi Hokkaido Brand in five Dojo Region DKI Jakarta.
RETRACTED: The Impact of Work Enviroment, Information Technology, and Work Autonomy on Telework Adjusment of National Institute of Public Administration Employees During A Pandemic Disya Praditina; Herry Krisnandi; Kumba Digdowiseiso
Journal of Social Science 150-160
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i1.772

Abstract

This research aims to determine the impact of Work Environment, Information Technology, and Work Autonomy on Telework Adjustment of National Institute of Public Administration Employees During a Pandemic. The population of this research used the Slovin sampling technique in which the population were 120 people. This research uses primary data with data collection method through questionnaires distributed to 120 respondents. The analysis technique uses multiple linear regression and uses the Static Product and Service Solution (SPSS) program with the 26.0 version. Based on the results of the partial research, it was discovered that Work Environment has been a positive and significant impact on Telework Adjustment. Information Technology has a positive and significant impact on Telework Adjustment. Work Autonomy has a positive and significant impact on Telework Adjustment.
RETRACTED: The Effect of Training, Compensation and Work Discipline on Employee Performance at PT. Pegadaian Ayu Lian Putri; Ahmad Cik; Kumba Digdowiseiso
Journal of Social Science 188-198
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i1.779

Abstract

This study aims to analyze the positive and significant effect of Training, Compensation and Work Discipline on Employee Performance. The research methodology used is quantitative method and uses multiple linear regression analysis with processing using Statistical Product and Service Solutions (SPSS) version 26 with data collection method through questionnaires to 70 employees of PT. Pegadaian. The results of this study indicate that there is an influence between Training (X1) and Employee Performance (Y) of 0.515 and has an effect of 51.5%. For the influence variable between Compensation (X2) and Employee Performance (Y) of 0.180 and has an effect of 18%. The influence variable between Work Discipline (X3) and Employee Performance (Y) is 0.153 and has an effect of 15.3%. The results showed that Training, Compensation and Work Discipline had a positive and significant effect on Employee Performance at PT. Pegadaian.
RETRACTED: The Effect of Work Motivation, Work Experience, Work Compensation and Work Discipline on Employee Productivity of PT. Easypower Global Technology Jody Eko Saputra; Herry Krisnandi; Kumba Digdowiseiso
Journal of Social Science 161-172
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i1.780

Abstract

In order to anticipate the era of globalization which is marked by an increasingly competitive business world and no longer recognizes national boundaries, companies are required to optimize all available resources. This study aims to determine the impact of work motivation, work experience, work compensation and work discipline on the work productivity of PT. Easypower Global Technology. This research was conducted on 106 respondents, namely employees of PT. Easypower Global Technology. In taking the sample for this research, the method used is the random sampling method. The data analysis technique used was multiple linear regression analysis and the hypothesis test used was the T-statistical test which was processed on SPSS version 22. The results showed that the independent variables simultaneously or together had a significant effect on the dependent variable. The results of the calculation of the F test showed that Fcount Ftable (101.482 2.46). Likewise, the results of the T-test state that tcount ttable and the significance value of (0.05), which means that the independent variable partially has a significant effect on the dependent variable. It can be concluded that, Work Motivation, Work Experience, Work Compensation and Work Discipline simultaneously or partially have a significant effect on the Work Productivity of PT. Easypower Global Technology.
RETRACTED: The Effect of Age Level, Education Level, Work Environment and Compensation on Work Productivity of Rumah Sakit Umum Pusat (RSUP) Persahabatan Annisa Feby Yolanda; Herry Krisnandi; Kumba Digdowiseiso
Journal of Social Science 173-187
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i1.787

Abstract

This study aims to determine the effect of age level, education level, work environment and compensation on work productivity at the Friendship General Hospital (RSUP). The data source of this study used primary data in the form of a questionnaire, the data of this study was given to 339 respondents at Persahabatan Hospital. In taking the sample for this research using random sampling method. The data analysis technique used is multiple linear regression and hypothesis testing using t-statistics that have been processed in SPSS 23 to test the regression coefficients. Based on the results of the study showed that Age Level (X1) had a negative and insignificant effect, Education Level (X2) had a positive but not significant effect, Work Environment (X3) had a positive and significant effect on Work Productivity, Compensation (X4) had a positive and significant effect on Productivity.
RETRACTED: The Impact of Work Enviroment, Information Technology, and Work Autonomy on Telework Adjusment of National Institute of Public Administration Employees During A Pandemic Disya Praditina; Herry Krisnandi; Kumba Digdowiseiso
Journal of Social Science Vol. 5 No. 1 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i1.772

Abstract

This research aims to determine the impact of Work Environment, Information Technology, and Work Autonomy on Telework Adjustment of National Institute of Public Administration Employees During a Pandemic. The population of this research used the Slovin sampling technique in which the population were 120 people. This research uses primary data with data collection method through questionnaires distributed to 120 respondents. The analysis technique uses multiple linear regression and uses the Static Product and Service Solution (SPSS) program with the 26.0 version. Based on the results of the partial research, it was discovered that Work Environment has been a positive and significant impact on Telework Adjustment. Information Technology has a positive and significant impact on Telework Adjustment. Work Autonomy has a positive and significant impact on Telework Adjustment.
RETRACTED: The Effect of Training, Compensation and Work Discipline on Employee Performance at PT. Pegadaian Ayu Lian Putri; Ahmad Cik; Kumba Digdowiseiso
Journal of Social Science Vol. 5 No. 1 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i1.779

Abstract

This study aims to analyze the positive and significant effect of Training, Compensation and Work Discipline on Employee Performance. The research methodology used is quantitative method and uses multiple linear regression analysis with processing using Statistical Product and Service Solutions (SPSS) version 26 with data collection method through questionnaires to 70 employees of PT. Pegadaian. The results of this study indicate that there is an influence between Training (X1) and Employee Performance (Y) of 0.515 and has an effect of 51.5%. For the influence variable between Compensation (X2) and Employee Performance (Y) of 0.180 and has an effect of 18%. The influence variable between Work Discipline (X3) and Employee Performance (Y) is 0.153 and has an effect of 15.3%. The results showed that Training, Compensation and Work Discipline had a positive and significant effect on Employee Performance at PT. Pegadaian.
RETRACTED: The Effect of Work Motivation, Work Experience, Work Compensation and Work Discipline on Employee Productivity of PT. Easypower Global Technology Jody Eko Saputra; Herry Krisnandi; Kumba Digdowiseiso
Journal of Social Science Vol. 5 No. 1 (2024): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v5i1.780

Abstract

In order to anticipate the era of globalization which is marked by an increasingly competitive business world and no longer recognizes national boundaries, companies are required to optimize all available resources. This study aims to determine the impact of work motivation, work experience, work compensation and work discipline on the work productivity of PT. Easypower Global Technology. This research was conducted on 106 respondents, namely employees of PT. Easypower Global Technology. In taking the sample for this research, the method used is the random sampling method. The data analysis technique used was multiple linear regression analysis and the hypothesis test used was the T-statistical test which was processed on SPSS version 22. The results showed that the independent variables simultaneously or together had a significant effect on the dependent variable. The results of the calculation of the F test showed that Fcount Ftable (101.482 2.46). Likewise, the results of the T-test state that tcount ttable and the significance value of (0.05), which means that the independent variable partially has a significant effect on the dependent variable. It can be concluded that, Work Motivation, Work Experience, Work Compensation and Work Discipline simultaneously or partially have a significant effect on the Work Productivity of PT. Easypower Global Technology.
Co-Authors Adam Nurkholik Ahmad Cik Aldi Setiawan Annisa Feby Yolanda Ayu Lian Putri Debby Emira Devi Indah Juliani Disya Praditina elwisam elwisam Hajir Masturi Herry Krisnandi Jody Eko Saputra May Juwita Muhammad Haekal Azhari Muhammad Naufal Tarmizi Nik Hazimah Nik Mat Putri Nada Lathifah Lathifah Rani Yulia Resti Hardini Rimah Mawardi Sabrina Septiyani Putri Siti Maemunah Subur Karyatun Tri Waluyo Umi Fadillah Rahmawati