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All Journal SEGMEN Jurnal Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Journal of Applied Food Technology International Journal of Applied Finance and Business Studies ProBisnis : Jurnal Manajemen Lamahu: Jurnal Pengabdian Masyarakat Terintegrasi Volatilitas : Jurnal Manajemen Dan Bisnis Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Dedi Runanto
Universitas Muhammadiyah Purworejo, Jawa Tengah, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Influence of brand experience, customer review and customer satisfaction on repurchase intention among erigo customers on shopee Bhangkit Febryhardo; Titin Ekowati; Dedi Runanto
International Journal of Applied Finance and Business Studies Vol. 13 No. 4 (2026): March: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i4.456

Abstract

This study aims to analyze the influence of brand experience, customer reviews, and customer satisfaction on repurchase intention among Erigo customers on the Shopee marketplace. The research adopts a quantitative approach using a survey method, with a sample of 120 respondents who have previously purchased Erigo products through Shopee. The variables examined include brand experience (sensory, emotional, intellectual, and behavioral), customer reviews (argument quality, volume, valence, timeliness, and source credibility), customer satisfaction (expectation confirmation, willingness to repurchase, and willingness to recommend), and repurchase intention (transactional, explorative, preferential, and referential interest). Data were analyzed using multiple linear regression with SPSS 25.0, and all measurement instruments met validity and reliability requirements, with Cronbach’s alpha values exceeding 0.70. The results indicate that brand experience has a positive and significant effect on repurchase intention (β = 0.283, p < 0.001). Customer reviews also have a positive and significant influence on repurchase intention (β = 0.217, p < 0.001), suggesting that credible and positive reviews strengthen consumer confidence. Customer satisfaction is identified as the most influential variable (β = 0.327, p < 0.001), demonstrating that fulfilled expectations and positive consumption experiences strongly encourage repeat purchases of Erigo products. Theoretically, this study contributes to consumer behavior literature by confirming the role of experiential, informational, and affective factors in shaping repurchase intention in e-commerce contexts. Practically, the findings highlight the importance for Erigo and similar fashion brands to maintain consistent brand experiences, encourage authentic customer reviews, and enhance satisfaction drivers such as product quality, service responsiveness, and delivery accuracy.
The Role of Product Quality and Brand Image on Repurchase Intention Mediated by Brand Trust Among Consumers of Healthy Food Products Finetta Rizkya Arzety; Murry Harmawan Saputra; Dedi Runanto
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1109

Abstract

The rapid growth of the healthy food industry in Indonesia has increased competition, making it important for companies to understand the factors influencing consumers’ repurchase intention. This study aims to examine the effects of product quality and brand image on repurchase intention, with brand trust as a mediating variable, among consumers of Hotto healthy food products. A quantitative approach was employed using a survey of 130 consumers. Primary data were collected through an online questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that product quality and brand image have positive and significant effects on repurchase intention. Both variables also positively and significantly affect brand trust. In addition, brand trust positively influences repurchase intention and significantly mediates the relationships between product quality, brand image, and repurchase intention. These findings suggest that maintaining product quality, strengthening brand image, and building consumer trust are essential strategies for increasing repeat purchases. This study contributes to the marketing literature by confirming the mediating role of brand trust in explaining repurchase intention in the healthy food industry.
The Role of Product Quality and Brand Image on Repurchase Intention Mediated by Brand Trust Among Consumers of Healthy Food Products Finetta Rizkya Arzety; Murry Harmawan Saputra; Dedi Runanto
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1109

Abstract

The rapid growth of the healthy food industry in Indonesia has increased competition, making it important for companies to understand the factors influencing consumers’ repurchase intention. This study aims to examine the effects of product quality and brand image on repurchase intention, with brand trust as a mediating variable, among consumers of Hotto healthy food products. A quantitative approach was employed using a survey of 130 consumers. Primary data were collected through an online questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that product quality and brand image have positive and significant effects on repurchase intention. Both variables also positively and significantly affect brand trust. In addition, brand trust positively influences repurchase intention and significantly mediates the relationships between product quality, brand image, and repurchase intention. These findings suggest that maintaining product quality, strengthening brand image, and building consumer trust are essential strategies for increasing repeat purchases. This study contributes to the marketing literature by confirming the mediating role of brand trust in explaining repurchase intention in the healthy food industry.
Co-Authors Bhangkit Febryhardo Dinda Viar Euistantya Dini Suci Ningtyas Diyan Novita Indriyanti Esti Margiyanti Utami Eva Elviana Rahmawati Finetta Rizkya Arzety Fitri Rahmawati Meli Anggraeni Murry Harmawan Saputra Ridwan Baraba Selvi Oktafia Titin Ekowati Wibawanti, Jeki Mediantari Wahyu Wijayanti Wijayanti Zerlina Elian Febriana Zulfanita Zulfanita