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All Journal Jurnal Bakti Masyarakat Indonesia Tematik : Jurnal Teknologi Informasi Komunikasi Indonesian Journal of Industrial Engineering & Management Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
Adang Haryaman
Universitas Logistik Dan Bisnis Internasional Bandung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Kriez Academy

 1 
MARKETING STRATEGY IN PROJECT SUSTAINABILITY MANAGEMENT EFFORTS IN EXTRACTIVE INDUSTRIES: BUILDING A RECIPROCITY FRAMEWORK FOR COMMUNITY ENGAGEMENT Zaenal Aripin; Sri Rochani Mulyani; Adang Haryaman
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 1 (2023): Kriez Academy - December
Publisher : Yayasan Kreatif Indonesia Emas

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Extractive industries often face significant sustainability challenges, particularly regarding the social and environmental impacts of their activities. In this context, marketing strategy has a key role in shaping the company's image, responding to community expectations, and building project sustainability. Building a reciprocity framework for community engagement is becoming an increasingly recognized approach to achieving this goal. This research aims to explore and analyze the implementation of marketing strategies in project sustainability management efforts in the extractive industry, with a focus on building a reciprocity framework to increase community involvement. The main objective is to identify the key factors that influence the success of sustainable marketing strategies and their impact on community engagement. This research uses a descriptive qualitative approach with a multiple case study of companies in the extractive industry that have adopted sustainable marketing strategies and a reciprocity framework. Data was collected through in-depth interviews with key stakeholders, analysis of related documents, and direct observation of marketing strategy implementation. The research results show that implementing marketing strategies in project sustainability management in extractive industries by building a reciprocity framework can create a positive impact on community involvement. Factors such as transparency, community participation and local empowerment have a critical role in shaping project sustainability and improving relations between companies and local communities.
INCENTIVE STRUCTURE AND ITS EFFECT ON REFERRALS: AN ANALYSIS OF THE ROLE OF SELF-CONSTRUCTION AS A DETERMINANT Aripin, Zaenal; Haryaman, Adang; Sikki, Nurhaeni
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 2 (2024): Kriez Academy - January
Publisher : Yayasan Kreatif Indonesia Emas

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The experience of referring others in a referral incentive program has a significant impact on an individual's self-perception and their propensity to engage in future referral activities. This study investigates how referral experiences influence individuals' self-perceptions and their motivation to engage in referral activities, as well as factors that moderate the relationship between referral experiences, incentive structures, and participation behavior. Using a qualitative approach, we analyzed data from in-depth interviews with referral program participants as well as participant observation in the program environment. Our findings suggest that individuals' self-construal plays a key role in moderating the relationship between incentive structure and their decisions to participate in referral programs. Individuals with strong self-construals tend to respond better to incentives provided, while individuals with low self-construals may experience negative impacts such as decreased motivation or anxiety regarding their performance. However, a successful referral experience can also strengthen an individual's identity as an effective influence or recommender, thereby increasing their motivation to continue participating in the referral program in the future. The practical implication of these findings is the importance of companies paying attention to psychological and social factors that influence individual self-perceptions in designing effective incentive strategies in encouraging participation in referral programs. By strengthening social support, increasing transparency and fairness, and understanding individual needs and preferences, companies can create a supportive environment for individuals to refer others with confidence and integrity.
COLLABORATIVE STRATEGIES IN INNOVATION: CALCULATING STRATEGIC DIVIDEND AND TRANSACTIONAL EFFICIENCY FOR ORGANIZATIONAL GROWTH Aripin, Zaenal; Yuliaty, Farida; Haryaman, Adang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 4 (2024): Kriez Academy - March
Publisher : Yayasan Kreatif Indonesia Emas

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Collaborative strategies in innovation play an important role in accelerating organizational growth and sustainability in a global era full of challenges. This research discusses the importance of taking into account both strategic dividends and transactional efficiency in optimizing innovative collaboration for long-term organizational growth. Factors such as clarity of goals and expectations, trust and openness, open communication, effective risk management, and utilization of advanced information technology play a key role in improving transactional efficiency in innovative collaborations. Increasing transactional efficiency in innovative collaborations also has a positive impact on the long-term growth of organizations, by expanding market coverage, increasing competitiveness and brand image, creating sustainable growth and competitive advantage, as well as maintaining the sustainability of partnership relationships and strengthening networks. Therefore, organizations need to actively consider both strategic dividends and transactional efficiencies in the planning and implementation of their innovative collaborations, and continuously refine and adapt their strategies according to changing needs and challenges. In this way, organizations can maximize the added value potential of their partnerships and achieve sustainable long-term growth.  
EFFECTIVENESS OF FREE DELIVERY FOR MEMBERS: AN EMPIRICAL INVESTIGATION OF CONSUMER PURCHASING BEHAVIOR AND REVENUE CONTRIBUTION Fitrianti, Nida Garnida; Yolistina , Anggun; Haryaman, Adang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 5 (2024): Kriez Academy - April
Publisher : Yayasan Kreatif Indonesia Emas

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Free shipping for members has become a common strategy used by companies to increase sales and customer loyalty. This study aims to investigate the effectiveness of free shipping for members in influencing consumer purchasing behavior and company revenue contribution. Using a combined approach between literature review and empirical analysis, we collected data from various relevant studies and carried out statistical analysis of sales data and profit margins from companies that implement free shipping policies. Our findings show that free shipping for members has a positive impact on consumer purchase frequency, the number of items purchased in each transaction, average order value, and overall company sales. However, the impact on a company's profit margin needs to be carefully considered, as the additional costs associated with this policy can reduce profit margins if not offset by a sizable increase in sales. Based on our findings, we recommend that companies segment customers to better understand their preferences and purchasing behavior, conduct periodic performance evaluations of free shipping policies, and consider incentive alternatives to free shipping to provide variety and flexibility in their marketing strategies.
Digital Financial Services as Drivers of Community Development: A Review of Fintech Innovations in Emerging Markets Haryaman, Adang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 8 (2024): Kriez Academy - July
Publisher : Yayasan Kreatif Indonesia Emas

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This study conducts a comprehensive literature review to analyze the pivotal role of digital financial services (DFS) in advancing community development, particularly within developing countries. Through a meticulous literature-based approach, the paper examines the multifaceted impact of financial technology (fintech) innovations on critical areas such as microfinance delivery, the promotion of digital savings, and the enhancement of lending to small and medium enterprises (SMEs). It systematically discusses how digital platforms and new business models contribute to economic empowerment and foster resilience among low-income populations by addressing long-standing barriers to financial access. The review highlights the opportunities presented by fintech, the key challenges that need to be navigated, and a series of case illustrations from emerging economies. This paper contributes to the discourse on inclusive finance by synthesizing insights on how responsible and context-aware innovation can drive sustainable community-level progress.
INVESTIGATING THE IMPACT OF AUTONOMOUS VEHICLES ON URBAN TRANSPORTATION SYSTEMS AND INFRASTRUCTURE Haryaman, Adang
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 13 (2024): Kriez Academy - December
Publisher : Yayasan Kreatif Indonesia Emas

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Background: Environmental monitoring and disaster management are crucial for mitigating risks and ensuring the sustainability of ecosystems. Wireless Sensor Networks (WSNs) have emerged as transformative tools in collecting real-time data, analyzing environmental parameters, and providing timely alerts.Aims: This paper aims to explore the role, applications, and challenges of WSNs in environmental monitoring and disaster management.Research Method: The research employs a qualitative approach, combining case studies, literature review, and data analysis from recent applications of WSNs in various geographical and environmental contexts.Results and Conclusion: The findings demonstrate that WSNs significantly enhance early warning systems, improve environmental data collection, and facilitate better decision-making in disaster management. Challenges such as energy consumption, scalability, and network security are critical areas for improvement.Contribution: This study provides a comprehensive overview of the practical implications of WSNs and offers recommendations for advancing their deployment in addressing global environmental challenges
THE EFFECT OF CUSTOMER EXPERIENCE MANAGEMENT ON BRAND LOYALTY IN DIGITAL RETAILING Haryaman, Adang
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 1 (2025): KRIEZ ACADEMY : Journal of development and community service
Publisher : Yayasan Kreatif Indonesia Emas

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Background: The rise of digital retailing has revolutionized the way businesses interact with consumers, making customer experience management (CEM) an essential component of success in this competitive landscape. As digital platforms continue to evolve, understanding the factors that influence customer satisfaction and brand loyalty has become crucial for businesses seeking to maintain a loyal customer base. Personalization, ease of use, and customer support are among the key elements that shape the overall customer experience in digital retailing. This study explores the impact of these factors on brand loyalty, providing insights into how businesses can enhance their customer experience strategies to foster long-term relationships with their customers. Aims: The primary aim of this study is to examine the effect of customer experience management (CEM) on brand loyalty in digital retailing. Specifically, the study seeks to assess how personalization, ease of use, and customer support contribute to enhancing customer satisfaction and fostering brand loyalty. The research aims to provide actionable insights for digital retailers on how to optimize these elements to improve customer retention, drive repeat purchases, and strengthen brand loyalty. Research Method: This study employs a quantitative research approach, using a survey method to collect data from 300 respondents who are regular users of digital retail platforms. The survey includes questions designed to measure customer perceptions of personalization, ease of use, and customer support, as well as their overall loyalty to the brand. The data collected is analyzed using statistical techniques to identify correlations between the key factors of customer experience and brand loyalty. The research aims to provide empirical evidence on the significance of these factors in driving customer loyalty in the context of digital retailing. Results and Conclusion: The results of the study reveal that personalization, ease of use, and customer support all play significant roles in enhancing brand loyalty in digital retailing. Personalization, through tailored product recommendations and marketing messages, was found to have a strong positive impact on customers' likelihood to return to digital platforms. Ease of use, including easy navigation and a seamless checkout process, was also found to be crucial in fostering customer satisfaction and loyalty. Furthermore, effective customer support, characterized by quick response times, helpfulness, and the availability of multiple support channels, was identified as a key factor in driving repeat business and building strong customer relationships. The study concludes that businesses that prioritize these elements of customer experience management are more likely to build lasting loyalty and succeed in the competitive digital retail market. Contribution: This study contributes to the existing body of knowledge on customer experience management in digital retailing by providing empirical evidence on the impact of personalization, ease of use, and customer support on brand loyalty. The findings offer valuable insights for digital retailers seeking to enhance their customer experience strategies and improve customer retention. Additionally, the study highlights the importance of integrating these key factors into a cohesive customer experience strategy to foster long-term brand loyalty in the rapidly evolving digital retail environment.
INVESTIGATING THE ROLE OF GREEN MARKETING IN CONSUMER DECISION-MAKING PROCESSES Haryaman, Adang; Ayu Amrita, Nyoman Dwika
KRIEZ ACADEMY : Journal of development and community service Vol. 2 No. 1 (2025): KRIEZ ACADEMY : Journal of development and community service
Publisher : Yayasan Kreatif Indonesia Emas

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Background The growing awareness of environmental issues has prompted both businesses and consumers to adopt more sustainable practices. As a result, green marketing has emerged as a critical strategy for companies to not only showcase their commitment to sustainability but also cater to a market segment increasingly concerned with environmental preservation. The role of green marketing in shaping consumer decision-making processes has been a subject of interest, particularly regarding how various elements, such as trust in environmental claims, perceived environmental value, and consumer awareness, influence purchasing behavior. With the rise of greenwashing concerns and the need for businesses to differentiate themselves, understanding how consumers perceive and engage with green products is essential. Aims This study aims to explore the role of green marketing in shaping consumer decision-making. It specifically focuses on assessing consumer awareness of green marketing, investigating the influence of trust in environmental claims on purchasing behavior, examining the perceived environmental value of green products, and identifying factors that drive or hinder consumer engagement with such products. The goal is to provide actionable recommendations for businesses to improve their green marketing strategies and build consumer loyalty. Research Method A mixed-method approach was used, combining both quantitative and qualitative techniques. A survey was conducted across diverse demographics to gather data on consumer awareness, trust in environmental claims, and perceptions of green products. Interviews with a smaller group of respondents provided deeper insights into consumer attitudes and factors influencing their decisions. The data was analyzed using statistical methods and thematic analysis to uncover trends and consumer perceptions. Results and Conclusion The study found that consumer awareness of green marketing is high, especially among younger, more educated groups, though awareness varies across demographics. Trust in green marketing claims was critical, with consumers showing more trust in products with third-party certifications and clear impact reporting. Despite positive perceptions of green products' environmental value, challenges such as greenwashing and price sensitivity hinder broader engagement. The research concludes that businesses must prioritize authenticity, transparency, and education to effectively engage consumers and promote sustainable purchasing behavior. Contribution This research contributes valuable insights into how green marketing affects consumer decisions. It emphasizes the need for clear communication and consumer trust in effective green marketing strategies. The findings provide practical recommendations for businesses to enhance their environmental claims and foster loyalty, while also informing policymakers on how to encourage sustainable consumption patterns.
Co-Authors Angling Sugiatna Ayu Amrita, Nyoman Dwika Farida Yuliaty Fathurohman, Dimas Mukhlis Hidayat Fitrianti, Nida Garnida Hernawati Herru Soerjono Intan Novita Dewi krisnawanti, Krisnawanti Louise Kezia Theresa Hutapea Mira Ismirani Fudsyi Novianti Indah Putri Pratama, Rapi Sukma Redjeki, Finny Rita Komalasari Sikki, Nurhaeni Sri Rochani Mulyani Sulaeman, Muhammad Rifqi Tulus Martua Sihombing Yolistina , Anggun Zaenal Aripin Zen Munawar