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All Journal KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jurnal Manajemen Bisnis dan Kesehatan
Sri Ermeila
Universitas IBA, Palembang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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INNOVATION WITH SMALL INDUSTRY PLAYERS TO CREATE SHARED VALUE IN THE EXPERIENCE OF THE COVID-19 PERIOD IN INDONESIA Zaenal Aripin; Faisal Matriadi; Sri Ermeila
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 1 (2023): Kisa Institute - December 2023
Publisher : PT. Kreatif Indonesia Satu

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Abstract

The COVID-19 pandemic has presented serious challenges for small industry players in Indonesia, forcing them to respond with innovation to survive. In this context, collaborative innovation with small industry players is the key to creating shared value and responding to rapid economic changes. This research aims to deepen understanding of the role of innovation with small industry players during the COVID-19 period in Indonesia, exploring how this collaboration forms a business ecosystem, creates shared value, and contributes to sustainable economic growth. The research approach used is descriptive qualitative, involving in-depth interviews with small industry players, documentation analysis and case studies. Data is collected and analyzed to identify patterns, trends and impacts of collaborative innovation during COVID-19. The research results show that innovation with small industry players in Indonesia during the COVID-19 period has created a strong collaborative ecosystem. This collaboration not only responds to crises, but also forms the foundation for sustainable growth. Sharing knowledge, operational efficiency through collaboration, and the use of digital technology are the main pillars in creating shared value amidst uncertainty.
Tinjauan Literatur Sistematis Pengaruh Strategi Personal Branding Influencer Terhadap Kepercayaan Konsumen di Media Sosial Asyfah Sri Cendani; Rina Maryani; Sri Ermeila; Kusnan
Jurnal Manajemen Bisnis dan Kesehatan Vol. 3 No. 1 (2026): Vol.3 No.1 Juli-September
Publisher : Edu Berjaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70817/jmbk.v3i1.71

Abstract

Perkembangan pesat ekosistem media sosial telah memicu pergeseran paradigma dari periklanan tradisional menuju pemasaran berbasis influencer (pemengaruh) pada platform digital. Keberhasilan influencer dalam memengaruhi keputusan konsumen tidak semata-mata bergantung pada jangkauan pengikut, melainkan pada kemampuan mereka dalam membangun personal branding yang kuat dan otentik. Mengingat tingginya tingkat skeptisisme konsumen terhadap ulasan produk yang dikomersialisasi, penelitian ini bertujuan untuk memperbaiki dan memperluas kerangka konseptual awal mengenai pengaruh personal branding influencer terhadap kepercayaan konsumen. Melalui pendekatan Tinjauan Literatur Sistematis (SLR) berdasarkan protokol PRISMA dan Analisis Tematik, penelitian ini menyintesis literatur empiris yang terindeks pada basis data Scopus, Web of Science, dan berbagai jurnal nasional terakreditasi. Temuan penelitian memvalidasi bahwa lima pilar utama personal branding—Keaslian (Authenticity), Konsistensi (Consistency), Kompetensi (Competence), Keunikan (Uniqueness), dan Relevansi (Relevance)—berfungsi sebagai mekanisme psikologis kritis yang memicu interaksi parasosial dan transfer kepercayaan dari influencer ke merek yang dipromosikan. Evaluasi kritis ini memberikan kontribusi teoretis berupa perluasan Source Credibility Theory di era digital, sekaligus menawarkan panduan strategis bagi pelaku bisnis dan Usaha Mikro, Kecil, dan Menengah (UMKM) dalam menyeleksi influencer untuk kampanye pemasaran yang berkelanjutan
Co-Authors Asyfah Sri Cendani Kusnan Matriadi, Faisal Rina Maryani Zaenal Aripin