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Buyung Firmansyah
Universitas Pendidikan Indonesia
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Journal : Madani: Multidisciplinary Scientific Journal

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Peran Masyarakat Dalam Meningkatkan Strategi Branding Ekowisata Curug Layung Zahra, Falia Nur; Prameswari, Aiswara Deswinta; Herdiansyah, Reval Muhammad; Triansyah, Shakila Mi’rajul; Firmansyah, Buyung
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 5 (2024): Madani, Vol. 2, No. 5 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11442575

Abstract

This research aims to describe the branding of Curug Layung as an Ecotourism destination that is inspiring, environmentally friendly and has a positive impact. Apart from that, this research also has a positive impact on the economic development of the Curug Layung community and opportunities to improve collective prosperity. The resource persons for this research are the managers and local communities of Curug Layung. This research uses a qualitative descriptive method based on the concept of ecotourism. The data collection techniques used were observation and interviews. The research results indicate that Curug Layung ecotourism has sufficient potential to become a community-based ecotourism that is well managed by the surrounding community in collaboration with the Perhutani institution. This destination offers natural authenticity which is strong branding for Curug Layung so that it can attract tourists to visit.
Co-Authors Adzany, Jihan Tiara Juneiya Adzra Nurthahira Ariesyahbana Aini Puspita Astika Akram, Fathin Mufid Alfajari, Rido Dzikri Alifia Ishmah Fauziyyah Allysa Maulia Rahman Altaf Ghifari Budiman Anissa Nurfathonah Annisa Siti Rahma Annisya, Annisya Arisa Oktaviana Maharani Arsaad, Salwa Waidah Athalia Ramadhani Putri Cheriyanto Athira Zalfadya Mufidza Aulia Nazzinie, Reva Nindhiya Aulia Novita Hasna Aulia, Mazaya Aura Diendra Pramesti Aviani, Ridha Azzahra, Ainun Brilian, Fine Devin Mahendika Dewi Astri Amalia Dewi Nurfatimah Dhiana Ratu Nabhila Dianawati, Piana Dimas Arya Nugraha Dwi Aulia Nurfadhilah Firman Aziz Firman Aziz Firmansyah, Reinata Luciana Haerunisa - Haerunisa, Haerunisa Hamdani, Yusuf Hayati, Ristia Nur Herdiansyah, Reval Muhammad Husain Abdullah Ilham, Muhammad Nazril Intan Budiman Izati, Meisya Putri Kania Weningtyas Kasih, Intan Cendra Khaerani, Rijal Khairani, Hana Maula Khanza Nabilah Kraugusteeliana Kraugusteeliana Lusiana Rahmawati Maharani, Nazwa Maulana, Cepri Meisya Putri Izati Melih Nurasobah Minhal, Fildzha Mochammad Reza Putra Nugroho Mohammad ilham Ramdani Muhammad Avriel Ramadani Muhammad Rafli Setiawan Muhammad Ramzhi Adhani Muhammad Rasyad Alfiansyah Muhammad Syaiful Nurasman Muthi, R. Mumu Abdul Nabila, Zahra Meilany Naila Nur Nafisah Syarif Naila Zahra Fatinnia Najwa Arisani Fauziah Nasution, Nuralamsyah Nasywa Aqillah Tahira Nawfal Muhammad Fattan Naylazyani Siti Alhafidza Nazila Nurfadila Nevia Aufa Ramadiani Nugroho, Mochammad Reza Putra Nur Cahayu Baitunnisa Nur Syafiqah Nurul Hikmah Oktaviani, Indri Pitri, Dzahwa Aura Prameswari, Aiswara Deswinta Prandika, Dimas Pratama, Meisya Purnama Sari Raehani Liviana Syahrani Rafi Syah Putra Rahayu, Tresna Dian Sukma Ramadhanty, Salmadila Ridha Hanifah Mutmainah Rini Evilianti Roin, Dzi Annur Safitri, Hikmalia Salama Putri Anugrah Salim, Dhea Ramadhani Salmadila Ramadhanty Sawalani, Novi Sisila Purba, Rohana Armita Sofita, Syahla Sri Handayani Suci Adya Meliza Teguh, Mutiara Ramadhania Triansyah, Shakila Mi’rajul Tullah, Syahida Qodra Wigati, Sindy Oktaviane Zahra, Falia Nur