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All Journal Ilomata International Journal of Management
Hasanudin
Universitas Tanjungpura
Social Sciences

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The Role of Brand Image in Mediating the Influence of Social Media Marketing and Product Quality on Purchase Decision Uniqlo in Indonesia Rizki Zulfi Akbari; Wendy; Erna Listiana; Hasanudin; Rizky Fauzan
Ilomata International Journal of Management Vol. 5 No. 1 (2024): January 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v5i1.983

Abstract

Based on the implication that brand image serves as a mediator between social media marketing and purchase decisions, Uniqlo can maximize their social media approach. This could be improved online communication, marketing that tell stories, or the application of unique social media platform characteristics that improve brand perception. This study aims to investigate the relative influence of social media marketing, product quality, and brand image on purchasing decisions. The research design chosen was causal research with purposive sampling technique. A questionnaire given to participants who met the requirements was used in this study. In this survey, a 5-point Likert scale was used (1 meaning strongly disagree and 5 meaning strongly agree). The large sample collected and surveyed in this research consisted of 200 respondents. The samples involved were Uniqlo consumers based in Indonesia. Structural Equation Modeling (SEM) with the AMOS 24 statistical tool will be used to construct and assess the measurement model and structural model of the research design. This research has shown how social media marketing, product quality, and brand image all have a big relationship on consumers' purchase decisions to buy, both on direct influence or indirect influence mediated by brand image.
The Influence of Employer Branding and Employee Value Proposition on Employee Engagement and Retention at Qara’a Technology Startup Maharani Usman; Karsim; Mazayatul Mufrihah; Ahmad Shalahuddin; Hasanudin
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1505

Abstract

In a competitive business environment, the ability to attract and retain quality talent is critical to the success of startup companies. This study explores the role of employer branding and employee value proposition (EVP) on employee engagement and retention in startup companies in Pontianak City. This research uses a qualitative approach with data collection methods through in-depth interviews, participatory observation, and document analysis to measure their perceptions of Employer branding and EVP practices and their impact on engagement and retention levels. The results of this study reveal that Qara'a's startup employer branding, based on the dimensions of interest value, social value, economic value, development value, and application value, can increase employee engagement and retention. Furthermore, the application of Qara'a's employee value proposition is packaged attractively and by employee expectations so that the EVP can increase the engagement and retention of Qara'a startup employees.
The Influence of Transformational Leadership and Organizational Justice on Intention to Stay with Mediated Work Engagement Gregorius Deri Saputra; Giriati; Hasanudin; Ahmad Shalahuddin
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1507

Abstract

Good leadership and organizational justice will increase the desire to stay in the company, and job attachment will reinforce this. This study analyzes the effect of transformational leadership and organizational justice on intention to stay, mediated by job attachment. This study uses quantitative methods, with a population of CU employees in West Kalimantan and a sample of 202 people taken through probability sampling with a purposive sampling technique. Data analysis tools using Smart PLS 4.0. used to process data and perform analysis steps. The results showed that transformational leadership does not directly affect the intention to stay but significantly affects job attachment. Job attachment also mediates the relationship between transformational leadership and organizational justice on intention to stay.
Impact of Working Conditions, Flexibility, and Compensation on the Performance of Indonesian Migrant Workers in Australia: Mediating Role of Job Satisfaction Albert Lianto; Ramadania; Dody Pratama Marumpe; Ilzar Daud; Hasanudin
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1508

Abstract

International migration, particularly involving Indonesian migrant workers (TKI) in Australia, has become significant, with nearly 100,000 TKI recorded in 2022. This study investigates the factors influencing their migration decision, focusing on working conditions, work flexibility, and compensation. A total of 149 respondents of Indonesian migrant workers in Australia completed the questionnaires, collected using non-probability and snowball sampling techniques. It was analysed using Structural Equation Modeling (SEM) with SmartPLS 3 software. The outcome reveals that working conditions positively affect performance, confirming that a supportive work environment enhances productivity. In contrast, work flexibility negatively impacts performance, while compensation shows a positive but statistically insignificant effect. Job satisfaction emerges as a critical mediator, with satisfied employees performing better. The findings suggest companies should improve working conditions and compensation systems to enhance job satisfaction and performance. Additionally, the study provides insights for the Indonesian Government on the importance of labour policies that promote worker welfare, such as fair wages and improved conditions, potentially reducing reliance on international migration. Future studies should incorporate a wider array of variables and a more diverse group of respondents to enhance generalizability.
Co-Authors Ahmad Shalahuddin Albert Lianto Dody Pratama Marumpe Erna Listiana Fauzan, Rizky Giriati Gregorius Deri Saputra Ilzar Daud Karsim Maharani Usman Mazayatul Mufrihah B11212091 Ramadania Rizki Zulfi Akbari Wendy