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All Journal Jurnal Masyarakat Mengabdi Nusantara Sammajiva: Jurnal Penelitian Bisnis dan Manajemen International Journal of Sustainable English Language, Education, and Science
Abd. Ghofar
Unknown Affiliation
Religion Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Branding UMKM Spikoe Blonceng Legendaris di Kelurahan Rungkut Kidul Surabaya Wilma Cordelia Izaak; Abd. Ghofar; M. Fabbian Rachmansyah; M. Arya Baharudin Amin
Jurnal Masyarakat Mengabdi Nusantara Vol. 2 No. 3 (2023): September : Jurnal Masyarakat Mengabdi Nusantara
Publisher : Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v2i3.163

Abstract

Branding and Digital Marketing can be a new breakthrough for the problems that have been faced by small and medium scale business actors in marketing and introducing their products to potential consumers, especially umkm spikoe who are in the Rungkut Kidul sub-district, Surabaya. Umkm Spikoe actually has enormous potential because of the quality of the products and continuous innovation. However, the obstacle is the lack of knowledge related to branding and digital marketing strategies which hampers the development of these UMKM.These problems were known to researchers after conducting observations and interviews with business owners who gave rise to research and analysis methods related to the problems that have occurred so far. The solutions offered by researchers to business owners are logo and packaging improvements, assistance in creating accounts and social media content, assistance in creating and managing market accounts and offering insight regarding nano influencers and Instagram advertising.With the various alternative solutions we provide, it is hoped that Spikoe business owners will be able to compete and continue to be able to keep up with the times and technology that continues to develop rapidly
The Legend of Tangkuban Prau (Indonesian folktale) as a Reflection of Customary Law Values: A Study of Literature and Law Wahyu Sudrajad; Wahdatur Rike Uyunul Mukarromah; abd. Ghofar; Eka Sudibya
International Journal of Sustainable English Language, Education, and Science Vol. 1 No. 2 (2024)
Publisher : Universitas Kristen Cipta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71131/z5trts86

Abstract

This study explores the Indonesian legend of Tangkuban Prau as a reflection of customary law (hukum adat) values through a literary and legal lens. The research aims to uncover how the narrative encapsulates and reinforces societal norms, focusing on themes of familial respect, ethical boundaries, and social harmony in West Javanese culture. Using qualitative methods, the study analyzes the legend’s narrative structure, character dynamics, and symbolic motifs, revealing its role as both a cultural artifact and a medium for moral education. The findings demonstrate that the tale conveys the principles of hukum adat through its depiction of moral dilemmas, cosmic justice, and the consequences of violating societal norms. Moreover, the story’s timeless appeal highlights its potential for cultural preservation and intergenerational education. This research underscores the relevance of folklore in bridging tradition and modernity, contributing to the broader discourse on the intersection of literature and law in cultural studies.
Pendampingan Digital Marketing, Branding dan Rebranding Sebagai Upaya Pengembangan Brand UMKM Desa Musir Lor Hendra Maulana; Hakim Bima Ardimas Alam; Abd. Ghofar; Ilham Rahmatullah; Abyansyah Hayyu Sarwono; Zumrotul Liana Putri
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 1 No. 2 (2023): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v1i2.252

Abstract

Digital marketing can be a solution to solving problems that have been experienced by MSME actors, namely product marketing problems. Especially in Musir lor Village, Kec. Rejoso, Kab. Ngajuk, East Java Province, where there are several UMKM that have the potential to be developed to become more productive. However, the lack of understanding of digital marketing causes these UMKM to not develop further on a large scale. This is based on the results of observations and the implementation of location surveys in the village of Musir Lor which is a form of research method in the analysis of problems with Musir Lor UMKM owners, namely the lack of awareness of the residents of Musir Lor Village about the importance of Business Identification Numbers, as well as the lack of understanding in increasing business value. or the image of a product to support product quality improvement and increase the interest of potential consumers in an UMKM product. Some UMKM build businesses with minimal knowledge of UMKM business owners causing a lack of knowledge about product brands. Therefore, in branding or rebranding a product, it must be understood that an attractive, unique and easily recognized design is very important. Therefore, several alternative strategies that need to be considered in building a brand are logos that are appropriate to the line of business, banners and business stamps, more attractive and modern packaging designs. In this modern and technological era, it is certainly not far from operating digital applications that must be understood by UMKM business actors as a form of effort to increase the development of an UMKM, such as operating an online marketplace, social media and operating a financial management application to manage finances in a structured manner.
Co-Authors Abyansyah Hayyu Sarwono Eka Sudibya Hakim Bima Ardimas Alam Ilham Rahmatullah M. Arya Baharudin Amin M. Fabbian Rachmansyah Maulana, Hendra Mukarromah, Wahdatur Rike Uyunul Wahyu Sudrajad, Wahyu Wilma Cordelia Izaak Zumrotul Liana Putri