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All Journal Sharia Economic and Management Business Journal (SEMBJ) JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan
Nurhayati
UIN Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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ANALYSIS OF MSME DEVELOPMENT IN PEMATANGSIANTAR CITY Reni Ria Armayani Hasibuan; Dwi Rahma; Nurhayati; Putra Apriadi Siregar; Fitri Hayati
JESKaPe: Jurnal Ekonomi Syariah, Akuntansi dan Perbankan Vol. 6 No. 2 (2022): Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe)
Publisher : IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/jeskape.v6i2.773

Abstract

UMKM has an important role’scause can be able to create business fields to support daily economic needs. Accounting knowledge and business experience is one of the factors in developing a business. This study aims to determine whether accounting knowledge and business experience affect the development of UMKM in Pematangsiantar City. This study uses primary data and secondary data. Primary data was obtained by distributing questionnaires to business actors in Pematangsiantar City, while secondary data was obtained through various literature studies and official websites. The respondents in this study amounted to 117 entrepreneurs. In this study, the researcher used a quantitative approach and processed the data obtained from the questionnaire which was transformed through a Likert scale. While the analysis used in this study is multiple linear regression with a significant level of 5%. From the results of the research conducted, it can be concluded that: 1) There is a positive influence between accounting knowledge and the development of UMKM in Pematangsiantar City, where the value of t.count is 3.994 > ttable of 1.65833. 2) There is a positive influence between business experience on the development of UMKM in Pematangsiantar city, where the tcount value is 2.631> ttable is 1.65833. 3) There is a positive influence between Accounting Knowledge and Business Experience on UMKM Development in Pematangsiantar City by 25.4%. This is evidenced by the value of the coefficient of determination R Square of 0.254.
Halal Fashion Purchase Decision Model: Product Quality and Modern Digital Tekhnology Nurul Jannah; Nurhayati; Zuhrinal M. Nawawi
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 2 (2026): June
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i2.2217

Abstract

Background: Indonesia has achieved first place in the global modest fashion sector with halal fashion consumption projected to reach USD 330.5 billion by 2025. However, there is a gap between the size of the market potential and consumer purchasing behavior, especially among urban Muslim millennials and Generation Z, who have unique characteristics and preferences in the digital era. This study aims to analyze the halal fashion purchase decision model by integrating product quality and modern digital technology factors among urban Muslim millennial and Generation Z consumers in Indonesia Method: This study uses a quantitative approach with an explanatory design through the Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) method. Data were collected from 300 urban Muslim millennial and Generation Z respondents using purposive sampling technique. The measurement instrument used a Likert scale questionnaire to measure product quality, modern digital technology, and halal fashion purchase decisions. Results: The results show that the structural model developed has strong predictive power with an R-Square value of 0.626, meaning that 62.6% of the variation in halal fashion purchase decisions can be explained by product quality and modern digital technology variables. Modern digital technology emerged as the dominant factor most significantly influencing halal fashion purchase decisions with a t-statistic value of 8.512 and p-value 0.000, categorized as having a strong influence with f-square value of 0.381. Meanwhile, product quality has a significant but relatively weak influence with t-statistic 3.246, p-value 0.001, and f-square value of 0.074. Conclusion: The findings indicate a paradigm shift in urban Muslim consumer priorities from traditional product quality orientation toward digital accessibility and experience. This research contributes theoretically to the development of consumer behavior theory in the context of Islamic economics by integrating Theory of Planned Behavior from an Islamic perspective and Maqashid Syariah theory.
Co-Authors Dwi Rahma Fitri Hayati Jannah, Nurul Putra Apriadi Siregar Reni Ria Armayani Hasibuan Zuhrinal M. Nawawi