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All Journal Jurnal Ilmiah METADATA Economics and Digital Business Review ProBisnis : Jurnal Manajemen Economics and Business Journal Jurnal Multidisiplin Sahombu Jurnal Ekonomi, Manajemen, Akuntansi INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Yupiter Mendrofa
Universitas Nias, Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Location and Price on Traders' Decision Making in Renting a Kiosk at Ya'ahowu Market, Gunungsitoli City Iwarman Waruwu; Otanius Laia; Yupiter Mendrofa; Eduar Baene
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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Abstract

This study aims to analyze the influence of location and price on traders' decision making in renting kiosks in the Ya'ahowu market in Gunungsitoli city. The main objective of this study is to determine whether there is a significant influence of promotion on decision making, the influence of price on decision making, and the simultaneous influence of location and price on traders' decision making. Based on the results of the determination coefficient test, the R Square value of 0.718 or 71.8% indicates that the Location variable (X1) has a strong influence on decision making (Y). In addition, the Adjusted R Square value of 0.674 indicates that the Location and Price variables (X2) together influence decision making by 67.4%. The results of the F test with a significance value of 0.000 <0.05 and a calculated F value of 80.047>244, indicate that H3 is accepted, which means that there is a significant influence of location and price variables on decision making.
The Influence of Marketing Communication on Consumer Interest in BNKP PLKTIN Gunungsitoli Ratna sari Lase; Idarni Harefa; Yupiter Mendrofa; Otanius Laia
Jurnal Multidisiplin Sahombu Vol. 5 No. 08 (2025): Jurnal Multidisiplin Sahombu, December (2025)
Publisher : Sean Institute

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Marketing communication is a means by which companies try to inform, persuade and remind consumers directly or indirectly about the products and brands being marketed.This study aims to determine the effect of marketing communication on consumer interest in PLKT BNKP in Gunungsitoli. Effective marketing communication can increase consumer interest and influence their purchasing decisions. This study uses a quantitative method with data analysis techniques using SPSS to determine how much influence it has. The sample in this study was 30 respondents, namely employees and customers at PLKT. The results of the study showed that there was an effect of marketing communication on consumer interest in PLKT in Gunungsitoli, namely where the test of variables X and Y was declared valid because the result of the calculated r of 0.742 was greater than the r table, which was 0.361. In addition, the large influence of marketing communication was obtained by an average respondent answer of 6.42 with good criteria. Consumer interest in PLKT was obtained by an average respondent answer of 7.24 with good criteria. Thus, marketing communication has a significant influence on consumer interest. This means that marketing communication has an effect on consumer interest so that it can increase profits for the company. These findings suggest that an effective marketing communication strategy is the key to increasing overall consumer interest.
Co-Authors Aferiaman Telaumbanua Andi Sumarlin K Anugerah Zega Eliagus Telaumbanua Foni Kristian Hulu Free Dwi Indryanti Zega Fuadah Johari Heniwati Gulo Idarni Harefa Iwan Harsono Iwarman Waruwu Johni Eka Putra Kartijo Loso Judijanto Maria Magdalena Bate'e Maria Magdalena Bate’e Mohamad Khairi Bin Haji Othman Musartika Tafonao Nov Elhan Gea Otanius Laia Petrus Lase Pirmanta Sebayang Ratna sari Lase Resman Gulo Serniati Zebua Susi Arijanti Yulia Finta Ningsih Hia Yuterlin Zalukhu