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POTENSI PENGEMBANGAN BISNIS MAKANAN TRADISIONAL ROTI KOMPIANG SEBAGAI MAKANAN LEGENDARIS KOTA SOLO Anggarani , Asih; Hidayat, Herlin; Dyah Hapsari, Yudith
Jurnal Manajemen Vol. 20 No. 1 (2023): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v20i1.5176

Efforts to improve the regional economy can be made from various sectors, one of which is the culinary tourism sector. Kompiang as one of the legendary traditional culinary from Solo needs to be preserved because Kompiang Solo produced by Hari Hariyono is the only one in Solo, even Central Java. The development of Kompiang Solo is not as good as the development of Kompiang from Surabaya, Bali, and NTT. Kompiang Manggarai was successfully developed to become a typical souvenir food from NTT. The research aims to analyze the production process, marketing strategy, and regeneration efforts of the traditional food business of Kompiang Cake. This research will conduct a SWOT analysis of the kompiang cake business so that the results of the analysis can be useful for kue kompiang cake entrepreneurs to find out the potential strengths, weaknesses, business and development opportunities, and threats to the kompiang business company in the future. Thus, entrepreneurs will be able to determine the right strategy and business development according to the times for the sustainability of their business. The research will be conducted using primary data obtained directly by observing the Kompiang cake-making location in Solo, in-depth interviews with Kompiang cake entrepreneurs, interviews with the Solo City Government, distributing questionnaires to consumers, and documentation. The results obtained show that Kompiang Solo has the potential to be developed into a typical Solo souvenir food by innovating, in taste, texture, packaging, and service.

POTENSI PENGEMBANGAN BISNIS MAKANAN TRADISIONAL ROTI KOMPIANG SEBAGAI MAKANAN LEGENDARIS KOTA SOLO Anggarani , Asih; Hidayat, Herlin; Dyah Hapsari, Yudith
Jurnal Manajemen Vol. 20 No. 1 (2023): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/jm.v20i1.5176

Efforts to improve the regional economy can be made from various sectors, one of which is the culinary tourism sector. Kompiang as one of the legendary traditional culinary from Solo needs to be preserved because Kompiang Solo produced by Hari Hariyono is the only one in Solo, even Central Java. The development of Kompiang Solo is not as good as the development of Kompiang from Surabaya, Bali, and NTT. Kompiang Manggarai was successfully developed to become a typical souvenir food from NTT. The research aims to analyze the production process, marketing strategy, and regeneration efforts of the traditional food business of Kompiang Cake. This research will conduct a SWOT analysis of the kompiang cake business so that the results of the analysis can be useful for kue kompiang cake entrepreneurs to find out the potential strengths, weaknesses, business and development opportunities, and threats to the kompiang business company in the future. Thus, entrepreneurs will be able to determine the right strategy and business development according to the times for the sustainability of their business. The research will be conducted using primary data obtained directly by observing the Kompiang cake-making location in Solo, in-depth interviews with Kompiang cake entrepreneurs, interviews with the Solo City Government, distributing questionnaires to consumers, and documentation. The results obtained show that Kompiang Solo has the potential to be developed into a typical Solo souvenir food by innovating, in taste, texture, packaging, and service.

Studi tentang Peran Entrepreneurial Marketing dalam Meningkatkan Business Performance UMKM di Masa Pandemi Covid-19 Setiyaningrum, Ari; Ramawati, Yussi; Hidayat, Herlin
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.16393

Abstract: The entrepreneurial marketing approach is a strategic choice that can be adopted by SME actors to continue to survive, especially in the midst of the Covid-19 pandemic situation. This study aims to identify which dimensions of entrepreneurial marketing have an important role in improving SME business performance in the creative economy industry during the Covid-19 pandemic. In particular, this study examines whether the dimensions of entrepreneurial marketing which include proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, and value creation have an effect on business performance. Primary data was collected through an online survey method involving 258 SME actors in the creative economy industry in Indonesia who had been running their businesses before and during the Covid-19 pandemic. The sampling method used was non-probability sampling through purposive sampling technique. The results of data analysis with multiple linear regression indicated that the dimensions of entrepreneurial marketing that are proven to have an effect and have an important role in improving the business performance of SMEs in the creative economy industry during the pandemic are innovation-oriented, customer intensity, resource leveraging, and value creation, while proactiveness, opportunity-focused, and risk-taking orientation were found to have no effect on business performance.Keywords: entrepreneurial marketing, business performance, small and medium enterprises, creative economy industry, Covid-19 pandemic. Abstrak: Pendekatan entrepreneurial marketing menjadi pilihan strategi yang dapat diadopsi oleh pelaku UMKM untuk terus bertahan khususnya di tengah situasi pandemi Covid-19. Penelitian ini bertujuan untuk mengidentifikasi dimensi-dimensi entrepreneurial marketing mana yang memiliki peran penting bagi peningkatan business performance UMKM di industri ekonomi kreatif pada masa pandemi Covid-19. Secara khusus, penelitian ini menguji apakah dimensi-dimensi entrepreneurial marketing yang mencakup proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, dan value creation berpengaruh terhadap business performance. Data primer dikumpulkan melalui metode survei online yang melibatkan 258 pelaku UMKM di industri ekonomi kreatif di Indonesia yang telah menjalankan bisnisnya pada waktu sebelum dan selama pandemi Covid-19. Metode pengambilan sampling menggunakan nonprobability sampling melalui teknik purposive sampling. Hasil analisis data dengan regresi linier berganda menunjukkan bahwa dimensi-dimensi entrepreneurial marketing yang terbukti berpengaruh dan memiliki peran penting bagi peningkatan business performance UMKM di industri ekonomi kreatif selama masa pandemi adalah innovation-oriented, customer intensity, resource leveraging, dan value creation, sedangkan proactiveness, opportunity-focused, dan risk-taking orientation ditemukan tidak berpengaruh terhadap business performance.Kata Kunci: entrepreneurial marketing, business performance, UMKM, industri ekonomi kreatif, pandemi Covid-19.

Studi Kualitatif Dampak Kebijakan Moneter terhadap Perilaku Konsumen di Kota Semarang Erlitawati Kaharuddin; Muh Fajrul; Alexader Nova Vernando; Herlin Hidayat
MAMEN: Jurnal Manajemen Vol. 5 No. 1 (2026): Januari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i1.7095

This study primarily aims to analyze in depth how monetary policy, specifically the increase in Bank Indonesia's benchmark interest rate, affects household consumption behavior and financial adaptation strategies in Semarang City. The research is motivated by the aggressive monetary tightening policy (150 bps interest rate hike during the 2022–2024 period) which impacted purchasing power in a medium-sized city characterized by high household consumption and diverse financial literacy. Employing a qualitative phenomenological design, data were collected through in-depth interviews with 15 informants from various socio-economic backgrounds, complemented by limited observation and secondary documentation. Thematic analysis, assisted by NVivo 12 software, was conducted to identify patterns of perception, consumption adjustment, and financial responses. The main findings identify four themes: (1) low policy understanding and reactive perceptions among low-income individuals, (2) a significant decline in non-essential and credit-financed durable goods consumption, (3) adaptation strategies such as budget tightening, diversification of digital side income, and a shift in preference toward local/discounted products. A crucial finding highlights behavioral asymmetry based on income: high-income groups respond rationally by increasing deposits and adjusting investments, while low-income groups rely on short-term consumer financing like paylater and make essential expenditure trade-offs. Financial literacy is demonstrated to be a moderating factor, serving as a "rational filter" against monetary pressure. This study provides a comprehensive micro-behavioral perspective, concluding that the effectiveness of monetary policy transmission is highly dependent on financial literacy and has a significant asymmetric impact on vulnerable groups, thus necessitating more inclusive policy communication.

Green Marketing Strategies in Circular Economy Startups in Indonesia: A Grounded Theory Approach Muh Fajrul; Erlitawati Kaharudin; Herlin Hidayat; Hesti Fajarsari; Alexander Nova Vernando
MIMBAR : Jurnal Sosial dan Pembangunan Volume 42, No. 1, (Juni 2026) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v42i1.10473

Abstract. Indonesia's transition to a circular economy (CE) faces persistent barriers, including low public awareness and consumer distrust in green claims, posing distinct marketing challenges for resource-constrained CE startups. This study develops a context-specific green marketing strategy model for CE startups in Indonesia. A grounded theory approach was employed, with data collected through in-depth interviews with 15 participants (startup founders, marketing team members, and consumers) along with document analysis and participatory observation of five CE startups in Java. Open, axial, and selective coding were conducted using NVivo 14. Four interdependent strategic pillars were identified: radical transparency in production and environmental impact disclosure, continuous consumer education on CE principles, strategic ecosystem collaboration with NGOs and green influencers, and authentic founder-centered storytelling. These pillars constitute the Circular Green Marketing Framework, integrating circular values into branding and marketing communication. Theoretically, this study enriches green marketing literature from a Global South perspective, advancing signaling theory and legitimacy theory in resource-constrained startup contexts. Practically, the framework offers a replicable roadmap for CE startups to build brand differentiation, counter greenwashing perceptions, and cultivate consumer loyalty without substantial marketing budgets.

From Entrepreneurship to Performance: A Capability Chain Perspective in Culinary SMEs Devi Angrahini Anni Lembana; Christina Juliana; Herlin Hidayat
Jurnal Manajemen Vol. 30 No. 1 (2026): February-May 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v30i1.3717

This study investigates the determinants of business performance in the culinary SME sector by developing an integrated capability chain model. The research addresses the challenge of enhancing performance through the interplay of entrepreneurship, human resource quality, networking capability, and management accounting systems, while evaluating sustainability reporting as a potential moderator. Utilizing a quantitative approach, data were gathered from 94 culinary SMEs in the Greater Jakarta area via convenience sampling and analyzed using Partial Least Squares (PLS). Findings reveal a significant sequential pathway where entrepreneurship bolsters HR quality, subsequently driving networking capability and the adoption of management accounting systems to enhance performance. Conversely, sustainability reporting directly impacts performance but not able to moderates the accounting-performance link, suggesting that internal capability development, rather than formal reporting, remains the primary driver of SME success.

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