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DAMPAK DIMENSI-DIMENSI SERVQUAL TERHADAP CUSTOMER SATISFACTION PADA RETAIL ONLINE SHOPPING Hidayat, Herlin; Ramawati, Yussi; Darmoyo, Syarief
Jurnal Manajemen Vol 14, No 1 (2017): Jurnal Manajemen
Publisher : Jurnal Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (531.564 KB)

Perkembangan online shop yang pesat berkat dukungan kemajuan teknologi dan informasi, dan terjadi hampir di seluruh belahan dunia. Setiap usaha yang dilakukan oleh semua jenis bisnis semestinya bermuara pada kepuasan pelanggannya. Penelitian ini dilakukan untuk menilai bisnis telah dijalankan telah berdampak pada kepuasan pelanggan. Dari hasil penelitian diketahui bahwa terdapat dampak dari dimensi-dimensi service quality terhadap customer satisfaction. Pemilik usaha online shop perlu selalu memperhatikan, mempertahankan dan meningkatkan pada setiap dimensi service quality supaya selalu mampu mencapai kepuasan pelanggannya demi langgengnya bisnis. Â Kata Kunci: servive quality, customer satisfaction, retail online shopping

THE INFLUENCE THE INFLUENCE OF PERSON JOB FIT TOWARD JOB SATISFACTION : THE ROLE OF JOB BURNOUT ON PT BANK CENTRAL ASIA OFFICE MAIN BRANCH DIPONEGORO SURABAYA Ramawati, Yussi
Journal Economics & Business Atmajaya Indonesia Vol 2 No 2 (2018): Journal of Economics & Business (JEBI)
Publisher : Penerbit Atma Jaya Catholic University of Indonesia

This aims of the  research are to determine the effect of person job fit on job satisfaction, person job fit on job burnout and the influence of job burnout on job satisfaction of PT Bank Central Asia employees of Diponegoro Branch Office. Collecting data collection using questionnaires. The sample were front desk employees of PT Bank Central Asia Main Branch Office Diponegoro Surabaya. The analysis method used is Partial Least Square (PLS). The results showed that person job fit has an effect on the job-faction, the person job fit has an effect on job burnout, but job burnout does not effect employeess job satisfaction .Keywords: Person job fit, job burnout, job satisfaction.

The Role of Competencies and Education in Increasing Entrepreneurial Intention in Creative Economy Sandroto, Christine Winstinindah; Ramawati, Yussi; Darmoyo, Syarief Darmoyo
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 11, No 1 (2018): April-July 2018
Publisher : Universitas Prasetiya Mulya

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Peran Dimensi-Dimensi Entrepreneurial Marketing dalam Mendorong Kesuksesan Bisnis UMKM di Industri Ekonomi Kreatif Setiyaningrum, Ari; Ramawati, Yussi
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 9 No. 2 (2020): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v9i2.39818

This study aims to analyze the influence of entrepreneurial marketing dimensions, including proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, and value creation of Small and Medium Enterprises (SME’s) business success in the creative economy industry. The study also examined the moderating role of company age on the entrepreneurial marketing dimension's influence on SME's business success. The study used survey methods by distributing questionnaires to 265 SME business owners in North Kalimantan. The sampling method uses nonprobability sampling with a convenience sampling technique. Data were analyzed using multiple linear regression analyses and moderated tests using the macro process of SPSS Hayes. The results of this study indicated that in the context of SMEs in the creative industry, customer intensity and value creation play a critical role in business success. Meanwhile, proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, and resource leveraging found no impact on SMEs' business success. The research also proves that the company's age moderated the impact of customer intensity on SME's success but does not moderate the influence of value creation to SME's business success.

STUDI TENTANG FAKTOR PENDORONG BUSINESS PERFORMANCE PADA UMKM DI INDUSTRI KREATIF Ari Setiyaningrum; Yussi Ramawati
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 6, No 3 (2021): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/adbispreneur.v6i3.34426

The purpose of this study is to test an empirical model to prove whether market orientation and entrepreneurial orientation affect business performance directly or indirectly through the mediating role of marketing capability. The research model was tested in the context of micro, small and medium enterprises (MSMEs) in the creative economy industry. Primary data was collected through a survey method by distributing questionnaires to 295 MSME actors in the creative economy industry in North Kalimantan. Sampling method using purposive sampling with the criteria that respondents have been running their business for at least one year. The research data were then analyzed using PLS-SEM with smart PLS. The results of empirical model testing confirm that market orientation and entrepreneurial orientation have a direct effect on business performance and indirectly on business performance through the mediating role of marketing capability. Market orientation and entrepreneurial orientation were also found to have a positive effect on marketing capability. In the context of SMEs in the creative economy industry, market orientation was found to have a stronger influence on business performance than entrepreneurial orientation, while entrepreneurial orientation was found to have a stronger influence on marketing capability than market orientation. Tujuan dari penelitian ini yaitu menguji sebuah model empiris untuk membuktikan apakah market orientation dan entrepreneurial orientation berpengaruh terhadap business performance secara langsung atau tidak langsung melalui peran mediasi marketing capability. Model penelitian diujikan pada konteks Usaha Mikro Kecil Menengah (UMKM) yang bergerak di industri kreatif. Data primer dikumpulkan melalui metode survei dengan pendistribusian kuesioner pada 295 pelaku UMKM di industri kreatif di Kalimantan Utara. Pengambilan sampel menggunakan purposive sampling dengan kriteria responden telah menjalankan usahanya selama minimal satu tahun. Data penelitian selanjutnya dianalisis menggunakan PLS-SEM dengan SmartPLS. Hasil pengujian model empiris mengkonfirmasi bahwa market orientation dan entrepreneurial orientation terbukti berpengaruh secara langsung terhadap business performance dan berpengaruh secara tidak langsung terhadap business performance melalui peran mediasi marketing capability. Market orientation dan entrepreneurial orientation juga ditemukan berpengaruh positif terhadap marketing capability. Pada konteks UMKM di industri kreatif, market orientation ditemukan memiliki pengaruh yang lebih kuat terhadap business performance dibandingkan entrepreneurial orientation, sedangkan entrepreneurial orientation ditemukan memiliki pengaruh yang lebih kuat terhadap marketing capability dibandingkan dengan market orientation.

PELATIHAN PENGEMBANGAN USAHA DAN PENGELOLAAN KEUANGAN BAGI UMKM DI RUSUNAWA MUARA BARU Herlin Hidayat; Ari Setiyaningrum; Loh Wenny Setiawati; Yussi Ramawati
SABDAMAS Vol 1 No 1 (2019): SABDAMAS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Unika Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (573.487 KB)

Masyarakat di Rusunawa Muara Baru menghadapi masalah yang kompleks dalam hidup sehari-hari, khususnya masalah yang terkait dengan cara meningkatkan ekonomi keluarga. Selama ini, masyarakat hanya mengandalkan pendapatan dari usaha kecil yang dijalankannya. Permasalahan yang terjadi adalah pengelolaan usaha yang menjadi tumpuan ekonomi keluarga tersebut masih kurang memerhatikan potensi pengembangan dan tidak dikelola secara berkelanjutan. Tujuan pengabdian kepada masyarakat ini adalah memberikan solusi atas permasalahan yang dihadapi masyarakat melalui kegiatan pelatihan yang diharapkan dapat meningkatkan pengetahuan dan pemahaman masyarakat mengenai pengelolaan usaha yang berkelanjutan. Metode kegiatan dilakukan dalam bentuk pelatihan pengembangan usaha yang berkelanjutan dan pelatihan tata kelola keuangan keluarga kepada enam belas pelaku usaha mikro dan kecil di Rusunawa Muara Baru, Pluit, Jakarta Utara. Pelatihan pengembangan usaha yang berkelanjutan dilaksanakan pada 27 Maret 2018, sedangkan pelatihan tata kelola keuangan keluarga dilaksanakan pada 28 Maret 2018. Hasil kegiatan ini adalah pengetahuan dan pemahaman peserta mengenai pengembangan usaha yang berkelanjutan dan tata kelola keuangan keluarga meningkat sehingga peserta dapat mengelola usaha dengan lebih baik dan berkelanjutan.

DAMPAK DIMENSI-DIMENSI SERVQUAL TERHADAP CUSTOMER SATISFACTION PADA RETAIL ONLINE SHOPPING Herlin Hidayat; Yussi Ramawati; Syarief Darmoyo
Jurnal Manajemen Vol 14 No 1 (2017): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Perkembangan online shop yang pesat berkat dukungan kemajuan teknologi dan informasi, dan terjadi hampir di seluruh belahan dunia. Setiap usaha yang dilakukan oleh semua jenis bisnis semestinya bermuara pada kepuasan pelanggannya. Penelitian ini dilakukan untuk menilai bisnis telah dijalankan telah berdampak pada kepuasan pelanggan. Dari hasil penelitian diketahui bahwa terdapat dampak dari dimensi-dimensi service quality terhadap customer satisfaction. Pemilik usaha online shop perlu selalu memperhatikan, mempertahankan dan meningkatkan pada setiap dimensi service quality supaya selalu mampu mencapai kepuasan pelanggannya demi langgengnya bisnis.

ANALISIS KESESUAIAN STANDAR PELAYANAN TEMPAT PENITIPAN ANAK (TPA) YAYASAN BUAH HATI SIDOARJO DENGAN STANDAR NASIONAL Yussi Ramawati
EKONOMI & SOSIAL Vol 7 No 2 (2016): Jurnal Ilmu Ekonomi & Sosial
Publisher : Universitas Musamus,Merauke,Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/jies.v7i2.505

This study is aimed to investigate service standard at daycare Yayasan Buah Hati (TPA YBH) and analyze the appropriateness of it to national service standard. This study applied case study to investigate the unit of analysis, that is service standard at TPA YBH by using four dimension of national service standard of daycare, they are: standard of child growth achievement, standard of infrastructure, management, and financing, standard of education personnels, standard of content, process, and evaluation. The data was collected by conducting in-depth interview, observation, and documentation. Then, all data was analyzed by implementing descriptive qualitative analysis. The result of this study shows that service standard at TPA YBH has included all dimension of national service standard of daycare in Indonesia. Yet, practically, TPA YBH implemented service standards of daycare in which have not fulfilling the national standard. For instance, in determining the maximum age of children, TPA YBH determined 9 years as maximum age that can be registered at TPA YBH; while national standard said that maximum age is 6 years old. In financing sector, TPA YBH has not used government subsidy, while in nation standard, a daycare can use government subsidy as the financial sources. Overall, TPA YBH has been fulfilled the national standard for the dimension standard of infrastructure and management, standard of education personals, standard of content, process, and evaluation.

DAMPAK DIMENSI-DIMENSI SERVQUAL TERHADAP CUSTOMER SATISFACTION PADA RETAIL ONLINE SHOPPING Herlin Hidayat; Yussi Ramawati; Syarief Darmoyo
Jurnal Manajemen Vol 14 No 1 (2017): Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Katolik Indonesia Atma Jaya

Perkembangan online shop yang pesat berkat dukungan kemajuan teknologi dan informasi, dan terjadi hampir di seluruh belahan dunia. Setiap usaha yang dilakukan oleh semua jenis bisnis semestinya bermuara pada kepuasan pelanggannya. Penelitian ini dilakukan untuk menilai bisnis telah dijalankan telah berdampak pada kepuasan pelanggan. Dari hasil penelitian diketahui bahwa terdapat dampak dari dimensi-dimensi service quality terhadap customer satisfaction. Pemilik usaha online shop perlu selalu memperhatikan, mempertahankan dan meningkatkan pada setiap dimensi service quality supaya selalu mampu mencapai kepuasan pelanggannya demi langgengnya bisnis.

Pemberdayaan Perempuan Pantai Beting dalam Pengolahan Dodol Mangrove Sri Hapsari Wijayanti; Francisca Hermawan; Yussi Ramawati
Wikrama Parahita : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2018)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jpmwp.v2i1.552

Mangrove was found in Pantai Beting, Muaragembong sub-district, Bekasi, West Java. However, not many people there maximize the potential of natural mangrove to be processed into a product of economic value. By relying on the abundant potential of mangrove pidada, women in Pantai Beting need to be empowered. Therefore, the purpose of this activity is to provide (1) making of pidada’s dodol production, packaging, and marketing of its business; (2) post-training evaluation and monitoring. The subject of this activity is 22 women who live in Pulau Beting. The method used is the practise of making dodol by local facilitator. In addition, we used lecture, discussion, and demonstration methods are used to provide packaging and marketing training. Evaluation and monitoring are delivered by interview and FGD methods by focusing on the marketing mix, ie product, price, place, and promotion. This activity produces different lunkhead products than before. Differences include the level of cleanliness, dodol shape, and its packaging. The price also has been adjusted. The place of marketing is still done by the producer or through the acquaintance of market. Promotion is not just word of mouth (WOM), but has been up to marketing online though intermediaries by someone.

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