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All Journal Semantik Jurnal SIMADA (Sistem Informasi dan Manajemen Basis Data) Informatika Mulawarman: Jurnal Ilmiah Ilmu Komputer JURNAL MEDIA INFORMATIKA BUDIDARMA Jurnal Sisfokom (Sistem Informasi dan Komputer) ILKOM Jurnal Ilmiah JurTI (JURNAL TEKNOLOGI INFORMASI) Jurnal Teknologi Informasi MURA Jurnal Teknologi Informasi dan Terapan (J-TIT) Management Studies and Entrepreneurship Journal (MSEJ) JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Teknologi Informatika dan Komputer Jurnal Pengabdian Masyarakat Nusantara JOMPA ABDI: Jurnal Pengabdian Masyarakat Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Jurnal Teknologi Informasi Mura Jurnal Abdimastek (Pengabdian Masyarakat Berbasis Teknologi) JuTISI (Jurnal Teknik Informatika dan Sistem Informasi) Jurnal Pengabdian Kepada Masyarakat (Abdimas) Universitas Baturaja
Marini Marini
ISB Atma Luhur
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Public Health Social Sciences Transportation Other

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The Role of the Effectiveness of Social Media Utilization by the Pangkalpinang City Tourism Office as an Information Medium on Tourist Visit Interest Sarwindah Sarwindah; Marini Marini; Hengki Hengki; Indah Padilah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.9497

Abstract

This study aims to analyze the role of social media effectiveness used by the Pangkalpinang City Tourism Office as an information medium in increasing tourist visit interest. The background of this research is based on the growing importance of social media as an interactive, informative, and wide-reaching communication and tourism promotion tool. The research method employed is a quantitative approach, with data collected through questionnaires distributed to tourists and social media users who follow the official accounts of the Pangkalpinang City Tourism Office. The findings indicate that the effectiveness of social media usage has a positive and significant influence on increasing tourist visit interest. The regression coefficient value shows that an improvement in social media effectiveness contributes to an increase in visit interest by 0.524. Furthermore, the Adjusted R-Square test result reveals that the effectiveness of social media explains 64.3% of the variation in tourist visit interest, while the remaining 35.7% is influenced by other factors outside the research model. Therefore, it can be concluded that the more effectively social media is utilized as an information and promotional medium, the higher the level of tourist interest in visiting tourism destinations in Pangkalpinang City.    
Co-Authors Ari Amir Alkodri Ari Amir Alkodri Ari Amir Alkodri Ari Amir Alqodri Bambang Adiwinoto Devi Irawan Dwi Yuny Sylfania Elly Yanuarti Ellya Helmud Elvia Elvia Fernandy Ricardo Antonius Fitri Yani Fitriyani . Fitriyani Fitriyani Fransiskus Panca Juniawan Hamidah Hamidah Hengki Indah Padilah Jeanvi Jeanvi Jesi Safitri Meyrizki Sandra Muhammad Irfan Syahputra Pauziah Pauziah Rahmat Sulaiman Sandy Gautama Sarwindah . Sarwindah Sarwindah Sarwindah Sarwindah Sarwindah Sarwindah Sarwindah Sarwindah Sinta S Syafrul Irawadi Syarah Syarah Tirta Aditya Pratama Tri Sugihartono Yurindra Yusnia Yusnia