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All Journal Jurnal Dehasen Untuk Negeri Journal of Management, Economic, and Accounting
Nela Oktaviani
Universitas Dehasen Bengkulu
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Other

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A Sosialisasi Kewirausahaan Untuk Meningkatkan Minat dan Motivasi Siswa Kelas XII Alfamart Class SMKN 1 Kota Bengkulu Nela Oktaviani; Ahmad Soleh; Suwarni Suwarni; Silke Sachanovrissa; Dodi Hardinata
Jurnal Dehasen Untuk Negeri Vol 3 No 1 (2024): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i1.5448

Abstract

Kewirausahaan adalah kemampuan kreatif dan inovatif yang dijadikan dasar, kiat,dan sumber daya untuk mencari peluang menuju sukses. Inti dari kewirausahaan adalah kemampuan untuk menciptakan sesuatu yang baru dan berbeda (create new and different) melalui berpikir kreatif dan inovatif untuk menciptakan peluang. Seiring berjalannya waktu, dibutuhkan jiwa wirausaha yang tumbuh dari generasi muda untuk menunjang perekonomian nasional melalui wirausaha. Kegiatan Pengabdian Masyarakat ini bertujuan untuk membekali siswa kelas XII Alfamart Class SMKN 1 Kota Bengkulu dengan pengenalan belajar tentang kewirausahaan, minat dan motivasi serta manfaat berwirausaha. Kegiatan ini menjelaskan mengenai konsep memulai bisnis, meliputi rencana bisnis (Business Plan), berbagai peluang bisnis, manfaat memulai bisnis, dan karakteristik kewirausahaan. Perlunya motivasi pada bidang wirausaha bagi para siswa agar bisa mempertinggi minat siswa kelas XII Alfamart Class dalam berwirausaha yang nantinya bisa membantu perekonomian dirinya dan keluarganya. Diharapakan bagi siswa kelas XII Alfamart Class setelah mereka lulus dari SMKN 1 Kota Bengkulu dan memiliki jiwa berwirausaha agar mereka bisa membuatkan keterampilannya sebagai lapangan bisnis untuk diri sendiri dan orang lain.
The Influence Of Customer Reviews, Customer Ratings, Information Quality, And Price On Consumer Purchase Intention On The Shopee Online Market For Students SMK Negeri 1 Kota Bengkulu Nela Oktaviani; Siti Hanila; Yudi Irawan Abi
Journal of Management, Economic, and Accounting Vol. 3 No. 1 (2024): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i1.340

Abstract

The aim of this research is to determine the influence of customer reviews, customer ratings, information quality and price on consumer buying interest in the Shopee online market among SMK Negeri 1 students in Bengkulu City. The sample in the study was 100 students at SMKN 1 Bengkulu City. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. The results of the regression analysis show Y = 1.737 + 0.236X1 + 0.236 X2 + 0.140X3+ 0.537X4+e. Customer reviews have a significant influence on consumer buying interest in the Shoppe online market for SMK Negeri 1 students in Bengkulu City with a significant value of 0.013, less than 0.05. Customer assessment has a significant influence on consumer buying interest in the Shoppe online market for SMK Negeri 1 students in Bengkulu City with a significant value of 0.039, which is smaller than 0.05. Information quality has a significant influence on consumer buying interest in the Shoppe online market among SMK Negeri 1 students in Bengkulu City with a significant value of 0.010, which is smaller than 0.05. Price has a significant influence on consumer buying interest in the Shoppe online market for SMK Negeri 1 students in Bengkulu City with a significant value of 0.000 which is smaller than 0.05. This illustrates that the cheaper product prices on the Shoppe online market are a consideration for SMK Negeri 1 students in Bengkulu City who are interested in making purchases. Customer reviews, customer ratings, information quality and price have a significant and joint effect on consumer buying interest in the Shoppe online market for SMK Negeri 1 students in Bengkulu City with a significant value of 0.000, which is less than 0.05.
Co-Authors Ahmad Soleh Dodi Hardinata Silke Sachanovrissa Siti Hanila Suwarni Yudi Irawan Abi