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All Journal Jurnal Teknologi dan Manajemen Informatika Prosiding SNATIKA Vol 01 (2011) SMATIKA RABIT: Jurnal Teknologi dan Sistem Informasi Univrab J I M P - Jurnal Informatika Merdeka Pasuruan Explore IT : Jurnal Keilmuan dan Aplikasi Teknik Informatika Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) SPIRIT Jurnal Sistem Teknik Industri Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS Informatics, Electrical and Electronics Engineering Jurnal Pengabdian Literasi Digital Indonesia West Science Interdisciplinary Studies West Science Interdisciplinary Studies Jurnal Sistem Informasi Aplikasi Teknologi Informasi JITEEHA: Journal of Information Technology Applications in Education, Economy, Health and Agriculture
Puspitarini, Erri Wahyu
STMIK Yadika Bangil Pasuruan
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : West Science Interdisciplinary Studies

 1 
HR Competency Challenges in Developing Marketing Strategies: A Bibliometric Review Loso Judijanto; Erri Wahyu Puspitarini; Agung Zulfikri
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.746

Abstract

In today's dynamic business landscape, the synergy between human resources (HR) and marketing strategies is pivotal for organizational success. This bibliometric review investigates the challenges encountered by HR professionals in contributing to the development of effective marketing strategies. By analyzing 980 research papers published between 1981 and 2024, this study highlights the substantial impact of HR competencies on marketing strategy formulation and implementation. The analysis identifies key thematic clusters, influential literature, and emerging trends, shedding light on areas for future research and managerial practice. Findings emphasize the importance of aligning HR strategies with broader organizational goals and adapting to evolving market dynamics to foster sustainable business success.
HR Competency Challenges in Developing Marketing Strategies: A Bibliometric Review Judijanto, Loso; Puspitarini, Erri Wahyu; Zulfikri, Agung
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.746

Abstract

In today's dynamic business landscape, the synergy between human resources (HR) and marketing strategies is pivotal for organizational success. This bibliometric review investigates the challenges encountered by HR professionals in contributing to the development of effective marketing strategies. By analyzing 980 research papers published between 1981 and 2024, this study highlights the substantial impact of HR competencies on marketing strategy formulation and implementation. The analysis identifies key thematic clusters, influential literature, and emerging trends, shedding light on areas for future research and managerial practice. Findings emphasize the importance of aligning HR strategies with broader organizational goals and adapting to evolving market dynamics to foster sustainable business success.
Co-Authors Agung Zulfikri Agustina, Rini Anastasia L Maukar Anastasia L. Maukar Anastasia Lidya Maukar Anik Vega Vitianingsih Anik Vega Vitianingsih Anik Yuesti Arifidin, M. Afif Amalul Asmania DewiIndria Winata Conteh, Alusine Dwi Santosa Elta Sonalitha Febrina Fitri Marisa Fitri Marissa Hakiki, Sudrajad Harfiahani Indah Rakhma Ningtyas Haryanto, Kurniawan Wahyu Johan Krisnanto Runtuk Judijanto, Loso Khabib, M Umar Khusnaini, Geovandi Gamma Kiyosaki, Robert Baz Kurnia Sari, Maydah Lady Silk Moonlight Loso Judijanto Mahendra, Mochammad Augustiar Majida Noviyanti MARIFANI FITRI ARISA Masdiyanto, Andreas Maukar, Anastasia Maurits Walalayo Mukhamad Fatkhur Roji Nurwijayanti Pradana, Teguh Pradipta, Andri Rachmad Ary Ramadhan Rahman, Afida Ramadhan, Rachmad Ary Sa'adah, Mamba'us Slamet Riyadi, Slamet Riyadi Sunaryo Sunaryo Susilo, Yunus Teguh Arifianto Wafa, Fachrian Muhammad Ahzami Wati , Seftin Fitri Ana wildan mualim Yunus Susilo Zulfikri, Agung