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All Journal MODUS-Jurnal Ekonomi dan Bisnis Jurnal Manajemen dan Bisnis Indonesia Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Wahana: Jurnal Ekonomi, Manajemen dan Akuntansi Telaah Bisnis Jurnal Riset Manajemen dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Jurnal Ekonomi dan Bisnis Journal of Business and Information System
Wardhani, Shita Lusi
Sekolah Tinggi Ilmu Ekonomi YKPN Yogyakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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ANALISIS PENGARUH KUALITAS PRODUK, POTONGAN HARGA, LOKASI STRATEGIS, DAN PENGGUNAAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DI SE’I SAPI KANA YOGYAKARTA Wicaksono, Andoko; Shita Lusi Wardhani
Jurnal Ekonomi Dan Bisnis Vol 16 No 2 (2022): JEB Vol 16 No 2 Juli 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v17i2.26

Abstract

The purpose of this research was to examine and determine the effect of product quality, price discounts, strategic location, and social media as promotional means of purchasing decisions at Se'i Sapi Kana Yogyakarta. The population in this research are people who have made purchase transactions at Se'i Sapi Kana Yogyakarta. The sampling technique was using the purposive sampling technique. The data obtained by distributing questionnaires via google form with 137 respondents. The results of this research indicate that: 1) product quality has a significant effect on purchasing decisions at Se'i Sapi Kana Yogyakarta, 2) discounts have a significant effect on purchasing decisions at Se'i Sapi Kana Yogyakarta. 3) strategic location has an effect but not significant on purchasing decisions at Se'i Sapi Kana Yogyakarta, 4) the use of social media as promotional means have a significant effect on purchasing decisions at Se'i Sapi Kana Yogyakarta.
KAJIAN KEBIJAKAN RELOKASI TERAS MALIOBORO DALAM RANGKA OPTIMALISASI MINAT BELANJA WISATAWAN DAN PENINGKATAN PAD PROVINSI DAERAH ISTIMEWA YOGYAKARTA Wardhani, Shita Lusi Wardhani; Kusuma, Manggar Wulan
Jurnal Ekonomi Dan Bisnis Vol 17 No 3 (2023): JEB Vol 17 No 3 November 2023
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v17i3.72

Abstract

Optimizing the role of Teras Malioboro in increasing PAD, the Provincial Government plans to concentrate the location of street vendors into one location in the Teras Malioboro I area. In 2023, the DIY Provincial Government plans to immediately build a new tourist spot in the Malioboro area, namely the Jogja Planning Gallery. The location chosen to build the building is Teras Malioboro 2 so the DIY Provincial Government plans to move Teras Malioboro 2 to the Teras Malioboro 1 area. This policy was implemented so that street vendors can get more representative locations because the current locations are felt to be uneven. With this concentration, it is hoped that tourists will find convenience and comfort in shopping. This research measures the influence of store atmosphere and location on tourists' buying interest and tourists' regional origin as moderating variables. SEM analysis using SmartPLS software was used in this research. The research results show that the store atmosphere and location of the Malioboro terrace are able to influence tourists' buying interest. The results of this research prove that this policy is appropriate to implement. The more strategic the location of Malioboro Terrace, the more tourists will be interested in shopping, because they won't have to have difficulty reaching that location. This research also proves that the region where tourists come from can strengthen the influence of store atmosphere and location on tourists' buying interest.
Strategi Marketing: Efek Event, Viral, dan Affiliate pada Minat Beli Konsumen di Marketplace SHOPEE Wardhani, Shita Lusi; Manggar Wulan Kusuma
Jurnal Ekonomi Dan Bisnis Vol 18 No 3 (2024): JEB Vol 18 No 3 November 2024
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v18i3.91

Abstract

Shopee, Southeast Asia's leading e-commerce platform, has experienced tremendous growth in recent years. This success can be attributed in part to its effective marketing strategy, which has utilized event marketing, viral marketing, and affiliate marketing to drive sales and brand awareness. This research paper provides a comprehensive analysis of Shopee's marketing strategy, examining how the company has successfully used these three channels to engage consumers and achieve its business goals. The data in this study were analyzed using multiple regression analysis with SPSS software. The respondents used in this research were students in Yogyakarta. The analysis results show that event marketing, viral marketing, and affiliate marketing have a positive effect on purchasing interest in the Shopee marketplace. Keywords: Event Marketing, Viral Marketing, Affiliate Marketing, Purchase Interest, Marketplace
KUALITAS PELAYANAN ADMINISTRASI AKADEMIK PERGURUAN TINGGI SWASTA DI YOGYAKARTA: METODE IMPORTANCE-PERFORMANCE ANALYSIS (IPA) Shita Lusi Wardhani; Rahmat Purbandono
Jurnal Riset Manajemen dan Bisnis Vol. 9 No. 1 (2014): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v9i1.219

Abstract

ABSTRACT This study aims to measure the quality of service by the Layanan Administrasi Akademik Perguruan Tinggi in Yogyakarta. Quality of service is measured using the concept of SERVQUAL developed by Parasuraman et al. (1985) consists of 10 dimensions. They are tangible, reliability, responsiveness, competence, courtesy, credibility, security, access, communication, understanding the customer. The level of student satisfaction is determined using the formula of Student Satisfaction Index (SSI). Analysis of the difference between expected and perceived the quality of service by the Cartesian diagram using the Importance- Performance Analysis (IPA) and Wilcoxon Signed Ranks test. This study used a sample of 302 college students in Yogyakarta. The results show that SSI is in a good category. Courstesy and reliability have lowest SSI. Wilcoxon Signed Ranks Test results show that the quality of service received by students is lower than expected for all dimensions. Keywords: Student Satisfaction Index, Importance-Performance Analysis ABSTRAK Penelitian ini bertujuan mengukur kualitas pelayanan kepada mahasiswa oleh Layanan Administrasi Akademik Perguruan Tinggi di Yogyakarta. Kualitas pelayanan kepada mahasiswa diukur menggunakan konsep SERVQUAL yang dikembangkan oleh Parasuraman et al. (1985) terdiri dari 10 dimensi, yaitu ketersediaan fasilitas fisik, ketepatan pelayanan, kemauan dan kesiapan, kompetensi, kesopon-santunan, kejujuran dan dapat dipercaya, keamanan, akses, cara berkomunikasi, dan memahami kebutuhan pelanggan. Tingkat kepuasan mahasiswa terhadap pelayanan ditentukan menggunakan rumus Indeks Kepuasan Mahasiswa (IKM). Analisis terhadap sejauhmana perbedaan antara kualitas pelayanan yang diharapkan oleh mahasiswa dengan kualitas pelayanan yang diterima oleh mahasiswa melalui diagram kartesius menggunakan metode Importance-Performance Analysis (IPA), dan uji Wilcoxon Signed Ranks. Penelitian ini menggunakan sampel sebanyak 302 mahasiswa perguruan tinggi di Yogyakarta. Hasil penelitian menunjukkan bahwa indeks kepuasan mahasiswa berada dalam kategori baik. Hasil Uji Wilcoxon Signed Ranks menunjukkan bahwa kualitas jasa yang diterima oleh mahasiswa lebih rendah dari yang diharapakan untuk semua dimensi. Kata kunci: Indeks Kepuasan Mahasiswa, Importance-Performance Analysis
The Contribution of Product Quality Perception in Predicting The Effectiveness of Digital Marketing Strategies: A Case Study on the Shopee Platform Kusuma, Manggar Wulan; Wardhani, Shita Lusi
Telaah Bisnis Vol 26, No 1 (2025): July 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i1.567

Abstract

In the digital era, competition in the e-commerce industry is fiercer. Platforms like Shopee have become integral to consumers' lives in fulfilling their daily needs. To win the competition, Shopee sellers must develop innovative and effective marketing strategies. One of the most widely used strategies is a combination of event marketing, viral marketing, and affiliate marketing. Through a quantitative approach and SEM analysis, this study found that the three strategies had a significant positive influence on purchase intention. The unique finding is the central role of product quality perception as a mediator in this relationship, which highlights the importance of building a positive perception of product quality in supporting the success of marketing strategies in the digital age. By examining the influence of multi-channel marketing strategies and the mediating role of product quality perception, this study is expected to enrich our understanding of how consumers respond to various marketing stimuli on e- commerce platforms.
PENGARUH SERVICE QUALITY, PRICE PERCEPTION, DAN TRUST TERHADAP CUSTOMER LOYALTY DI THANKS FOR SOLUTION HAIR STUDIO Dwipa , Puja Asmara; Wardhani, Shita Lusi
Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Vol 3 No 2 (2024): Mei
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/jimbis.v3i2.6544

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, persepsi harga, dan kepercayaan terhadap loyalitas pelanggan di Thanks for Solution Hair Studio. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Data dikumpulkan melalui survei dengan media google form. Teknik pengambilan sampel menggunakan purposive sampling. Jumlah responden sebanyak 113, dan memenuhi kriteria dalam penelitian ini, data diproses dengan menggunakan SPSS versi 25. Analisis data menggunakan teknik regresi berganda. Hasil penelitian menunjukkan bahwa kualitas layanan, persepsi harga, dan kepercayaan berpengaruh positif dan signifikan terhadap loyalitas pelanggan; dengan tingkat signifikansi masing-masing sebesar 0,005 untuk variabel kualitas layanan; 0,000 untuk variabel persepsi harga dan 0,033 untuk variabel kepercayaan. Dari ketiga variabel tersebut, variabel persepsi harga memiliki pengaruh yang paling kuat (dengan koefisien 0,443). Temuan ini diharapkan dapat memberikan wawasan mendalam tentang pentingnya untuk selalu meningkatan layanan, menjaga persepsi harga yang positif, dan membangun kepercayaan pelanggan untuk meningkatkn loyalitas pelanggan.
The Contribution of Product Quality Perception in Predicting The Effectiveness of Digital Marketing Strategies: A Case Study on the Shopee Platform Kusuma, Manggar Wulan; Wardhani, Shita Lusi
Telaah Bisnis Vol. 26 No. 1 (2025): July 2025
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/tb.v26i1.567

Abstract

In the digital era, competition in the e-commerce industry is fiercer. Platforms like Shopee have become integral to consumers' lives in fulfilling their daily needs. To win the competition, Shopee sellers must develop innovative and effective marketing strategies. One of the most widely used strategies is a combination of event marketing, viral marketing, and affiliate marketing. Through a quantitative approach and SEM analysis, this study found that the three strategies had a significant positive influence on purchase intention. The unique finding is the central role of product quality perception as a mediator in this relationship, which highlights the importance of building a positive perception of product quality in supporting the success of marketing strategies in the digital age. By examining the influence of multi-channel marketing strategies and the mediating role of product quality perception, this study is expected to enrich our understanding of how consumers respond to various marketing stimuli on e- commerce platforms.
AI adoption by lecturers in the business study program Wardhani, Shita Lusi; Kusuma, Manggar Wulan; Winarno, Wing Wahyu
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol. 7 No. 1 (2025): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbis.v7i1.310

Abstract

The development of artificial intelligence (AI) has created new opportunities in the world of higher education, especially in supporting a more effective and efficient learning process. Nonetheless, the adoption of AI by lecturers, especially in business majors, still faces various challenges. Some lecturers doubt the advantages of AI, face difficulties in its use, feel that AI does not match the characteristics of the courses being taught, or are burdened by the cost and limitations of institutional support. Therefore, this study aims to analyze the internal and external factors that influence lecturers' intention to adopt AI in learning, focusing on the utilization of AI platforms such as OpenAI ChatGPT, Google Gemini, and Microsoft Copilot. This research combines three main theoretical frameworks, namely the Diffusion of Innovation (DoI), Technology-Organization-Environment (TOE) Framework, and Task-Technology Fit (TTF). This study uses a quantitative approach with a survey method. The data was collected through a Google Form questionnaire that was distributed to business lecturers at various universities in Indonesia. The number of respondents analyzed was 417 people. Data analysis was carried out using the Partial Least Squares - Structural Equation Modeling (PLS-SEM) method through SmartPLS software version 4. The results show that factors in the TOE framework, such as technological context, organization, and environment, have a significant effect on the perception of task-technology fit. Furthermore, TTF has a positive effect on AI adoption intentions. Additionally, the variables in DoI theory —namely, relative advantage and compatibility —have a positive effect on adoption, while complexity has a negative effect. The findings also show that gender moderates the relationship between complexity and adoption intention, as well as between compatibility and adoption intention. This means that the influence of the perception of the complexity and suitability of technology on AI adoption differs between male and female lecturers
TRANSFORMASI KEUANGAN DIGITAL DAN DAMPAK INTENSITAS PENGGUNAAN DIGITAL PAYMENT TERHADAP PENDAPATAN UMKM YOGYAKARTA MELALUI KEPUASAN PELANGGAN Wardhani, Shita Lusi; Manggar Wulan Kusuma; Wing Wahyu Winarno
Jurnal Ekonomi Dan Bisnis Vol 19 No 3 (2025): JEB Vol 19 No 3 November 2025
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jeb.v19i3.121

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh intensitas penggunaan digital payment terhadap pendapatan UMKM di Yogyakarta dengan kepuasan pelanggan sebagai variabel intervening. Pendekatan kuantitatif digunakan dengan melibatkan 158 responden pelaku UMKM yang telah menerapkan sistem pembayaran digital seperti QRIS, GoPay, OVO, dan ShopeePay. Analisis data menggunakan SmartPLS 4.0 mencakup uji validitas, reliabilitas, dan analisis jalur. Hasil penelitian menunjukkan bahwa intensitas penggunaan digital payment berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Namun, kepuasan pelanggan tidak berpengaruh signifikan terhadap pendapatan UMKM serta tidak mampu memediasi hubungan antara penggunaan digital payment dan pendapatan. Temuan ini mengindikasikan bahwa penggunaan digital payment meningkatkan efisiensi transaksi, tetapi belum berpengaruh langsung terhadap pendapatan. Oleh karena itu, UMKM perlu mengombinasikan adopsi teknologi dengan strategi pemasaran, inovasi produk, dan peningkatan kualitas layanan agar dampaknya terhadap pendapatan lebih optimal.
Co-Authors Ahmad Hidayat Sutawijaya Bambang Setia Wibowo Dinar Nur Affini Dwipa , Puja Asmara Kusuma, Manggar Wulan Lita Kusumasari Manggar Wulan Kusuma Rahmat Purbandono Unang Toto Handiman Wicaksono, Andoko