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All Journal Sosial Horizon: Jurnal Pendidikan Sosial Khasanah Ilmu - Jurnal Pariwisata Dan Budaya JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) JOURNAL OF APPLIED BUSINESS ADMINISTRATION Dinamika Governance : Jurnal Ilmu Administrasi Negara Jurnal Riset Entrepreneurship Journal of Community Service and Empowerment Journal of Education Research Jurnal Pariwisata Indonesia Journal Publicuho Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Spektrum Komunikasi Pesona Pariwisata Journal of Ekonomics, Finance, and Management Studies
Sheidy Yudhiasta
Tourism Department, UPN “Veteran” Jawa Timur
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Dampak Pariwisata Terhadap Perubahan Sikap Masyarakat Desa Penyangga Taman Wisata Alam Kawah Ijen Rahmatin, Leily Suci; Yudhiasta, Sheidy
Dinamika Governance : Jurnal Ilmu Administrasi Negara Vol 11, No 1 (2021): Dinamika Governance: Jurnal Ilmu Administrasi Negara
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jdg.v11i1.2529

Abstract

ABSTRACT The current trend in the success of tourism development is based on the growth in the number of tourist arrivals. The existence of the tourist attraction of the Ijen Crater Natural Park with the uniqueness of the blue fire is a popular tourist attraction. The number of visits that continues to increase every year has an impact on life around tourist attractions. The impact of changing people's attitudes is the component most quickly affected by the high increase in the number of tourist visits. This research is important because the location of Ijen Crater is between two districts so that it can affect local communities from different administrative locations. Attitude changes were analyzed using the Irridex theory developed by Doxey on the stages of changing people's attitudes towards tourism development. This research was conducted using a qualitative descriptive research methodology with data collection methods in the form of observation, in-depth interviews and questionnaires to support qualitative data. From the theoretical analysis of Irridex Doxey, it provides an illustration that the development and increase in the number of tourists in the Ijen Crater Nature Park have an impact on changes in people's attitudes, namely at the Apathy and Annoyance stages. Changes in attitude also occur due to the entry of new capital owners outside the community. Minimizing the impact of the tourism development of Ijen Crater is very necessary to reduce changes in people's attitudes towards antagonism that lead to unsustainable tourism. Keywords: Ijen Crater, Changes in Community Attitudes, Tourism Impact   ABSTRAK Tren keberhasilan perkembangan pariwisata saat ini yang didasarkan pada pertumbuhan jumlah kunjungan wisatawan. Keberadaan daya tarik wisata Taman Wisata Alam Kawah Ijen dengan keunikan blue fire menjadi daya tarik kunjungan yang populer. Jumlah kunjungan yang terus mengalami peningkatan setiap tahunnya memberikan dampak terhadap kehidupan disekitar daya tarik wisata.  Dampak perubahan sikap masyarakat menjadi komponen paling cepat terpengaruh dari tingginya peningkatan jumlah kunjungan wisatawan. Penelitian ini menjadi penting dikarenakan lokasi Kawah Ijen berada di antara dua kabupaten sehingga dapat mempengaruhi masyarakat lokal dari letak administrasi yang berbeda. Perubahan sikap dianalisis dengan teori Irridex yang dikembangkan oleh Doxey tentang tahapan perubahan sikap masyarakat terhadap perkembangan pariwisata. Penelitian ini dilakukan menggunakan metodologi penelitian deskriptif kualitatif dengan metode pengumpulan data berupa observasi, wawancara mendalam dan kuesioner sebagai pendukung data kualitatif. Dari analisis teori Irridex Doxey memberikan gambaran bahwa perkembangan dan peningkatan jumlah wisatawan di Taman Wisata Alam Kawah Ijen berdampak pada perubahan sikap masyarakat yaitu pada tahap Apatis dan Annoyance. Perubahan sikap terjadi juga diakibatkan dengan masuknya pemilik modal baru diluar lingkungan masyarakat. Meminimalisir dampak perkembangan pariwisata Kawah Ijen sangat diperlukan untuk mengurangi perubahan sikap masyarakat menuju antagonism sehingga menyebabkan pariwisata yang tidak berkelanjutan.   Kata Kunci: Kawah ijen, Perubahan Sikap Masyarakat, Dampak Pariwisata DOI : https://doi.org/10.33005/jdg.v11i1.2529
kewirausahaan sosial INOVASI KEWIRAUSAHAAN SOSIAL DALAM MENANGANI KESULITAN DISTRIBUSI PRODUK AGROWISATA DI KOTA BATU Garsione Agni Andrea; Sheidy Yudhiasta
Jurnal Pariwisata Indonesia Vol 18 No 2 (2022): Jurnal Pariwisata Indonesia
Publisher : Sekolah Tinggi Pariwisata Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53691/jpi.v18i2.279

Abstract

Social entrepreneurship is an entrepreneur who has the ability to solve problems in society to become business opportunities by making social changes including welfare and education and health, which are formed through collaboration between community organizations, other entrepreneurs, and stakeholders who have goals based on social values. During the Covid-19 pandemic, many problems occurred in the community, one of which was the manager of agro-tourism in Batu City. Agro-tourism in the form of picking apples and strawberries has difficulty in distributing its agro-tourism products in the form of fruit which ends up being thrown away. The method in this study uses a qualitative descriptive method by narrating statements in accordance with the results of the analysis of existing phenomena by exploration and classification. The social situation/sample is the manager of agro-tourism in Batu City which is managed independently by the local community using a random sampling method (probability sampling area). The results of this study present that the innovative idea of ​​social entrepreneurs helps to overcome the difficulties of agro-tourism managers in handling their products. This innovation can reduce the losses experienced by managers due to no tourist activity. The benefits of this innovation made by social entrepreneurs are not only felt by agro-tourism managers, but also to product recipient communities and volunteers in creating a sense of care for others and the environment. 
Digitalization of tourist attractions: Increasing the capacity of Sunrise Land Lombok tourism workers through digital marketing Sheidy Yudhiasta; Joko Mijiarto
Journal of Community Service and Empowerment Vol. 4 No. 1 (2023): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v4i1.24606

Abstract

The Covid-19 pandemic has driven changes in various fields in the application of technology, including in the tourism sector. Increasing the use of social media is a new challenge for tourism workers to carry out digital marketing. However, human resources capable of using technology and conducting digital marketing in tourism management are not always available. The purpose of this community service is to improve the quality and ability of Sunrise Land Lombok (SLL) employees to digitize and use social media. The implementation of community service will be carried out from October to December 2022 by providing training and assistance SLL tourism workers. The stages carried out in this service include the stages of observation and interviews, training, mentoring, and evaluation. Based on observations and interviews with the director of SLL, it is known that SLL workers face several obstacles in utilizing social media. These obstacles include more understanding about creating engaging social media content. Based on these problems, the training materials provided include: 1) Content planning, Canva, and website training for scheduled posting; 2) Press release writing and copywriting training and 3) practice video editing using CapCut and VN. The training is carried out online and is divided into several meetings, with each meeting accompanied by assignments for workers to practice the material given during the delivery.
Strategi Bertahan Hidup Pelaku Wisata Yogyakarta Saat Pandemi Covid-19 Fondina Gusriza; Muhammad Luqman Taufiq; Sheidy Yudhiasta
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 14, No 1 (2023): Jurnal Khasanah Ilmu - Maret 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/khi.v14i1.13951

Abstract

Penelitian ini bertujuan untuk mengetahui strategi bertahan hidup pelaku wisata Yogyakarta saat pandemi Covid-19. Pandemi Covid-19 berdampak besar bagi industri pariwisata. Sebanyak 89% pekerja sektor pariwisata kehilangan pekerjaan. Hal ini menarik untuk diteliti untuk mengetahui komitmen keberlanjutan industri pariwisata di masa depan. Penelitian ini menggunakan metode kualitatif deskriptif. Pengambilan responden menggunakan random sampling yaitu pelaku wisata Yogyakarta yang difokuskan pada pekerja hotel, biro perjalanan dan pelaku UMKM dengan purposive sampling untuk informan dalam proses interview. Hasil penelitian sebagian besar pelaku wisata mengalami penurunan pendapatan yang sangat signifikan yaitu 80-100%. Untuk bertahan hidup para pelaku wisata memilih pekerjaan lain, yaitu berdagang, pekerjaan tidak tetap, bertani/beternak, driver online, dan usaha jasa lainnya. Pelaku wisata juga melibatkan istri atau anggota keluarga lain untuk menambah penghasilan. Penghasilan mereka kadang cukup dan kadang tidak untuk memenuhi kebutuhan sehari-hari. Pandemi yang belum bisa diprediksi sampai kapan, membuat pelaku wisata memikirkan strategi bertahan hidup kedepannya. Sebanyak 31% responden memilih menekuni usaha yang dijalankan sebagai strategi jangka pendek. Untuk rencana jangka panjang sebagian besar menyiapkan inovasi untuk peningkatan kualitas industri pariwisata. Hasil yang menarik dalam penelitian ini yaitu semua pelaku wisata di Yogyakarta tetap optimis pariwisata pulih dan tetap ingin bekerja di sektor pariwisata pasca pandemi Covid-19.
INTEGRASI KOMUNIKASI PEMASARAN DALAM KONSEP PARIWISATA BERKELANJUTAN “KAMPUNG ADAT SEGUNUNG” Sheidy Yudhiasta; Garsione Agni Andrea; Leily Suci Rahmatin
Jurnal Riset Entrepreneurship Vol 6 No 2 (2023): (Edisi Agustus) Volume 6, Nomor 2, Tahun 2023
Publisher : Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jre.v6i2.6299

Abstract

This study examines the implementation of integrated marketing communication as a concept of sustainable tourism in Kampung Adat Segunung. The research methodology is qualitative. Data was collected by interviews, observations, and documentary studies. The participants in this research are divided into two groups, namely the key informants and the supporting informants. The key informants are the initiators who founded the "Kampung Adat Segunung" and the secretary. Meanwhile, the supporting informants are the owners of a micro, small, and medium enterprise in the "Kampung Adat Segunung. The findings indicate that Kampung Adat Segunung integrates promotion mix, such as advertising, personal selling, public relations, internet marketing, word of mouth, and events and experiences. This integration aims to provide consistent and coherent messages about the tourism potential, local culture, and sustainability to tourists. This study to underline integrated marketing communication as a concept of sustainable tourism that positively impacts the culture, and community of Kampung Adat Segunung.
Self-Adjustment Strategies of International Chain Hotels in Surabaya during the New Normal Era Sheidy Yudhiasta
Journal of Applied Business Administration Vol 7 No 2 (2023): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i2.6038

Abstract

The Covid-19 pandemic severely impacted Indonesia's tourism industry, resulting in a sharp decline in hotel room occupancy rates in Surabaya. To recover, hotels adopted strategies. This article examines how hotels affiliated with international brand networks coped with the pandemic. The study focuses on Quest Hotel and Holiday Inn Express Surabaya CenterPoint, both renowned for their star ratings and business hotel concept in the city centre. Research revealed a significant drop in room occupancy rates during the pandemic. Strategies included strict adherence to health protocols, salary adjustments without altering service charge calculations, limited use of hotel facilities, showcasing health and cleanliness certifications on promotional materials, flexible booking periods, room price promotions, and non-room product sales. These measures aimed to prioritize guest safety, increase revenue, and adjust to the pandemic's impact. Implementing these adaptations, the hotels aimed to position themselves for recovery and success in the new normal era.
Netnographic Analysis of Youtube Users Comments on Conservation Threats Sheidy Yudhiasta; Leily Suci Rahmatin
Jurnal Spektrum Komunikasi Vol 10 No 1 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i1.276

Abstract

Conservation and mining are considered as two contradictory aspects of an activity. Conservation activities will be lost if mining development does not match the area analysis. Ecosystems are threatened, and endemic species in an area will become extinct. Mining activities are often two sharp blades. On the one hand, it will increase the economy. However, on the other hand, the more significant damage will make it difficult for the ecosystem to return to its original condition. This is what is currently happening in the Sangihe Islands. Gold mining has become an issue in online discussions on the internet; objections and protests are conveyed to preserve the ecosystem of the region, not only from endemic animal and plant species but also from human existence. This research was conducted by exploring public comments, especially YouTube users in the comments column of the BBC News Indonesia YouTube video: Tambang Emas Pulau Sangihe Mengancam Hutan dan Burung Endemik yang Hampir Punah. A qualitative approach is used in this study with netnographic analysis to analyze netizen comments on BBC News Indonesia YouTube videos. Data retrieval using the botster.io website and analyzed using NVivo 12 software as a qualitative research management tool. The data obtained is 1.000 comments in the comments column. The analysis results show that the majority of internet residents in comments on YouTube videos uploaded by BBC News Indonesia gave a negative response to the Sangihe Island gold mine because it was considered a threat to the conservation and extinction of Sangihe's endemic species, namely the Sangihe Seriwang bird. People on the internet also respond that policy makers' participation in making regulations is important to cancel decisions related to the mining area.
PENERAPAN BAURAN PROMOSI DI QUEST HOTEL SURABAYA PADA MASA PANDEMI COVID-19 Sheidy Yudhiasta
PETA - Jurnal Pesona Pariwisata Vol. 1 No. 1 (2022): Pesona Pariwisata
Publisher : PETA - Jurnal Pesona Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengidentifikasi penerapan bauran promosi pada Quest Hotel Surabaya saat pandemi Covid-19. Penelitian ini menggunakan jenis penelitian kualitatif deskriptif dengan metode wawancara mendalam. Informan adalah pegawai dan pemangku kebijakan di departemen Sales & Marketing. Pengambilan sumber data menggunakan teknik purposive sampling. Temuan penelitian menunjukkan bahwa Quest Hotel Surabaya menerapkan bauran pemasaran menggunakan (i)advertising dengan media radio, banner, dan online advertising menggunakan website dan sosial media, (ii)personal selling dengan membina hubungan baik dengan konsumen menggunakan telepon, WhatsApp, serta kunjungan secara langsung ke lembaga-lembaga dan instansi pemerintah maupun swasta, (iii)sales promotion dengan memberikan potongan harga kamar di beragam booking platform seperti website dan online travel agent serta mengikuti exhibition, (iv)direct marketing dengan mengirimkan e-brochure melalui email blast dan telemarketing, (v)public relation dengan aktif mengunjungi media-media dan ikut berpartisipasi dalam event-event lokal. Kata kunci: Bauran Promosi, Hotel, Pandemi Covid-19.
Optimalisasi Potensi Wisata Desa Pabean Dengan Pengembangan Website Desa Hendra Maulana; Sheidy Yudhiasta; Latif Ahmad Fauzan; Ardhelia Damayanti Wirawan; Adham Roy Bhafiel
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 1 No. 4 (2023): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v1i4.477

Abstract

Pabean Village is one of the villages in Dringu District, Probolinggo Regency, which has tourism potential that needs to be developed, namely Tugu Beach. In the development process, there are several problems faced, one of which is the lack of uploads related to information on the condition of Tugu Beach. This lack of information resulted in a decrease in visitors who came. So that the community service team of the Veteran National Development University of East Java provides a solution by making a village website to support the digitization of village potential development. This research was conducted to observe how the community is impacted by the digitalization step in sharing information. The research was conducted using interview and observation methods in the environment around Pabean Village and Tugu Beach. The results of interviews and observations will be used as information material to be uploaded on the website. The result of this activity is that the website is symbolically given to the village. The village received it well and hopes that with this step, the potential of Pabean Village will increase.
PENGEMBANGAN POTENSI PARIWISATA MELALUI WISATA EDUKASI DI KAMPUNG BUDAYA SAMIN BOJONEGORO Ahmad Hanafi; Sheidy Yudhiasta
Journal Publicuho Vol. 7 No. 2 (2024): May - July - Journal Publicuho
Publisher : Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35817/publicuho.v7i2.430

Abstract

One of the tourist attractions developed in the Samin Cultural Village which is located in Japanese Hamlet, Margomulyo Village, Margomulyo District, Bojonegoro Regency is through educational tourism on the cultivation of matoa fruit and crystal guava. The development of this educational tourism began with outreach activities to local pokdarwis to plant matoa fruit and crystal guava seeds in the camping area. The research method used by the author is qualitative research. The data collection technique used in this research is through direct observation, interviews, recording documents and journal articles. Interactive data analysis techniques. The research results show that with a variety of natural and cultural tourism potential, this village is developing educational tourism about matoa fruit and crystal guava, which are suitable for planting in the area. This development involves outreach and planting seeds, aimed at increasing tourist visits and community income.
Co-Authors Adham Roy Bhafiel Ahmad Hanafi Alex Agung Tri Laksono Ardhelia Damayanti Wirawan Binatari, Sting Devi Ananta Sari Endriana, Fathika Fondina Gusriza Garsione Agni Andrea Garsione Agni Andrea Joko Mijiarto Latif Ahmad Fauzan Leily Suci Rahmatin Leily Suci Rahmatin Maulana, Hendra Muhammad Luqman Taufiq Rahmatin, Leily Suci Sekar Kinari, Nadhira