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All Journal JEM: JURNAL EKONOMI DAN MANAJEMEN ECONOS Jurnal Ekonomi dan Sosial International Journal of Applied Finance and Business Studies JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Journal of Educational Management Research International Journal of Enterprise Modelling PEDAMAS (Pengabdian Kepada Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Economic: Journal Economic and Business Fundamentum: Jurnal Pengabdian Multidisiplin Jurnal Ekonomi, Manajemen, Akuntansi
Rita Deseria
Universitas Pertiba
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Pembuatan Konten Tiktok dan Kerangjang Kuning Untuk Ekonomi Kreatif TSB Lure di Desa Bangka Kotra Kabupaten Bangka Selatan Cik Marhayani; Rita Deseria; Suratmi Suratmi; Parhastama Parhastama; Serli Marcelina; Dwihana Prajawati; Aprillian Aprillian; Dwi Ariyanti; Sherly Sulvi Restia; Desmita Pramesti; Kharisma Kharisma
FUNDAMENTUM : Jurnal Pengabdian Multidisiplin Vol. 3 No. 4 (2025): November : FUNDAMENTUM : Jurnal Pengabdian Multidisiplin
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/fundamentum.v3i4.1238

Abstract

Limited digital literacy remains a challenge for micro, small, and medium enterprises (MSMEs) in utilizing social media as a marketing tool. MSMEs TSB LURE in Bangka Kota Village, South Bangka Regency, face problems in expanding their market reach because their marketing strategies are still conventional. This community service activity aims to improve the digital marketing capacity of MSMEs through the use of the TikTok platform. The method used is Participatory Action Research (PAR), which actively involves partners in every stage of the activity, from problem identification, digital literacy training, content production assistance, to the implementation of TikTok Shop with the yellow basket feature. The results of the activity showed significant improvements, namely an increase in followers from 15 to 245, an increase in promotional content from 0 to 12, audience interaction reaching more than 350, and 65 clicks on the yellow basket. These achievements not only increased product visibility but also fostered social change in the form of the emergence of creative youth groups, local leaders from SME actors, and new awareness about the use of digital technology in supporting the local creative economy.
Pengaruh Profitabilitas, Pertumbuhan Perusahaan, Ukuran Perusahaan, dan Struktur Modal terhadap Keputusan Sektor Industri Basic materials Tahun 2020-2024 Sakina Fitri Syahwa; Suhardi; Rita Deseria; Muhammad Raffi Uz-Zaky
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.9051

Abstract

The disourse on strengthening the national manufacturing sector through the downstream industry program faces real challenges, including the decline in commodity prices that decrease firm profits, and weakening value of the major shares reflects the decline in investor perceptions of firm value. This research aims to review the effect of profitability, firm growth, firm size, and capital structure on investment decision, and explore the possible absence of influence of these variables in basic materials sector in 2020-2024. This research is quantitative using panel data regression analysis of 110 observation from 23 sample firm, with best estimation model identified as the Fixed Effect Model (FEM) and processed using E-views 12. The result showed that partially, profitability, and capital structure had no significant effect on investment decision. In contrast, firm growth has a significant efffect with a negative direction, so did firm size has a positive significant effect. Simultaneously, these four variables have significant effect on investment decision with the coefficient of determination indicating that the ability to explain in this model is powerful. Implication of this research is importance to evaluate all of internal factors that affect investment decision further in order to be able to realize the discourse of industrial downstreaming in the manufacturing sector.
Financial determinants of firm value in telecommunications companies: evidence from the Indonesian stock exchange Eva Romauli; Suhardi Suhardi; Rita Deseria
Economic: Journal Economic and Business Vol. 5 No. 2 (2026): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v5i2.1586

Abstract

This study aims to analyze the effect of company size, capital structure, liquidity, and profitability on firm value in telecommunications companies listed on the Indonesia Stock Exchange for the 2020–2024 period. The study uses a quantitative approach with panel data regression analysis. The research sample consisted of 19 telecommunications companies with a total of 95 observations selected using a purposive sampling technique. The analytical method used is the Fixed Effect Model based on the results of the Chow and Hausman test. Firm value is measured using Price to Book Value, firm size using total assets, capital structure using the Debt to Equity Ratio, liquidity using the Current Ratio, and profitability using Return on Equity. The results show that liquidity has a negative and significant effect on firm value, while firm size, capital structure, and profitability have no significant effect. Simultaneously, all independent variables affect firm value. These findings indicate that investors in the telecommunications sector pay more attention to the efficiency of liquidity management and financial stability in assessing companies. This study provides implications for company management in optimizing financial policies to increase firm value.
Impact of Work Environment, Job Stress, and Compensation on Employee Performance in the Palm Oil Plantation Industry Rita Deseria; Putria Lestari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.6034

Abstract

This study examines the impact of work environment, job stress, and compensation on employee performance within the palm oil plantation industry. Using quantitative analysis, we assessed the influence of these variables through a t-test, where findings indicated that each factor significantly affects employee performance. Results showed a positive and significant relationship between work environment and performance, highlighting that a supportive environment enhances productivity, while disruptive conditions, such as noise from adjacent guest areas, reduce focus and output. Job stress was also found to have a positive impact on performance when kept within employees’ capacity, as manageable levels of stress can motivate employees and drive productivity. However, excessive stress has a detrimental effect on performance. Compensation emerged as a critical factor, aligning with Maslow's Hierarchy of Needs, where adequate financial rewards foster employee motivation and job satisfaction, subsequently boosting performance. The company's compensation structure revealed discrepancies, with core employees receiving wages aligned with the provincial minimum wage, while plasma employees were paid hourly, impacting overall motivation and productivity. This study contributes to human resource management practices by underscoring the importance of a balanced work environment, manageable stress levels, and fair compensation in optimizing employee performance. Future research could explore mediating factors such as job satisfaction and employee engagement, as well as comparative analysis across different industries to provide broader insights into these dynamics.
PENGELOLAAN AKUNTANSI KEUANGAN, PEMBERDAYAAN SDM DAN MANAJEMEN BUMDes DESA SEMPAN KABUPATEN BANGKA Abdul Rasyid Saliman; Nana Adriana; Hamdan Hamdan; Afrizal Afrizal; Rita Deseria; Rahmad Firdaus
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 4 No 2 (2023): Jurnal Pengabdian Pendidikan Masyarakat Vol 4 No 2 (2023)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v4i2.1350

Abstract

The community service program aims to provide education and guidance to the Management of Village-Owned Enterprises (BUMDes) and relevant community representatives, in order to support the implementation of BUMDes management tasks. This initiative involves a series of training sessions, such as in the fields of financial accounting, human resource empowerment, and management in the village of Sempan, located in the Pemali Subdistrict, Bangka Regency. The establishment of BUMDes is undertaken with a strong intention to realize economic empowerment in the village of Sempan, which holds significant economic potential. BUMDes also carries the responsibility to transparently and accountably compile financial reports for its business units on a monthly basis. However, there are several challenges that need to be addressed, including the lack of collaboration among various relevant parties in the village and a limited understanding of BUMDes management. Through the implementation of this community service program, the outcomes achieved include enhancing the understanding of village officials and BUMDes managers regarding BUMDes governance in Sempan Village, Pemali Sub-district, Bangka Regency. Furthermore, the knowledge and skills of BUMDes managers in financial management and financial reporting are improved. Furthermore, it is anticipated that this community service program will result in an optimal BUMDes management approach, capable of empowering the community, increasing Village Original Income, reducing social disparities, and transforming the village into a more self-reliant entity.
Enhancing MSME Marketing Performance through AI, Creativity, and Response Speed: Lessons for Educational Management and Entrepreneurial Development Resti Rosanabila; suhardi; Rita deseria
Journal of Educational Management Research Vol. 5 No. 1 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i1.1805

Abstract

This study aims to examine the influence of Artificial Intelligence (AI) utilisation, marketing creativity, and response speed on the marketing performance of Micro, Small, and Medium Enterprises (MSMEs) in Bangka Belitung Province, with customer experience positioned as a mediating variable. Employing a quantitative research design, data were collected through structured questionnaires distributed to MSMEs actively engaged in digital marketing practices. The data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) to test the proposed relationships. The findings indicate that marketing creativity and response speed have a significant positive effect on customer experience, whereas AI utilisation does not show a significant effect on customer experience. Furthermore, customer experience significantly influences marketing performance and serves as a mediating variable in the relationship between marketing creativity, response speed, and marketing performance. Specifically, marketing creativity and response speed contribute both directly and indirectly to improved marketing performance through enhanced customer experience. These results provide important theoretical contributions to digital marketing and customer experience literature, while offering practical implications for MSME managers and educational institutions in designing technology-oriented marketing strategies and entrepreneurship learning that prioritise creativity, responsiveness, and customer-centred approaches.
Co-Authors Abdul Rasyid Saliman Afrizal AFRIZAL AFRIZAL ahmad yani Aprilia Nurwanty Aprillian Aprillian Astri Febrianti Desmita Pramesti Dwi Ariyanti Dwi Pranesta, Dhea Dwihana Prajawati Efendi Efendi Eva Romauli Hamdan Hamdan Hamdan Hamdan Juhari Kharisma Kharisma Mohamad Makrus Muhammad Raffi Uz-Zaky Nadia Sri Rezeki Nana Adriana Nur Hidayati Nurwijayanti Parhastama Parhastama Putria Lestari Rahmad Firdaus Resti Rosanabila Sakina Fitri Syahwa Serli Marcelina Setiawati, Epa Sherly Sulvi Restia Siti Aisyah Siti Napisah Suhardi Suhardi Suratmi Suratmi Uz-zaky, Muhammad Raffi Yomita, Yomita