Article Per Year (5 Year)
p-Index From 2021 - 2026
1.99
P-Index
This Author published in this journals
All Journal JEM: JURNAL EKONOMI DAN MANAJEMEN ECONOS Jurnal Ekonomi dan Sosial International Journal of Applied Finance and Business Studies JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Journal of Educational Management Research International Journal of Enterprise Modelling PEDAMAS (Pengabdian Kepada Masyarakat) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Economic: Journal Economic and Business Fundamentum: Jurnal Pengabdian Multidisiplin Jurnal Ekonomi, Manajemen, Akuntansi
Rita Deseria
Universitas Pertiba
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Pembuatan Konten Tiktok dan Kerangjang Kuning Untuk Ekonomi Kreatif TSB Lure di Desa Bangka Kotra Kabupaten Bangka Selatan Cik Marhayani; Rita Deseria; Suratmi Suratmi; Parhastama Parhastama; Serli Marcelina; Dwihana Prajawati; Aprillian Aprillian; Dwi Ariyanti; Sherly Sulvi Restia; Desmita Pramesti; Kharisma Kharisma
FUNDAMENTUM : Jurnal Pengabdian Multidisiplin Vol. 3 No. 4 (2025): November : FUNDAMENTUM : Jurnal Pengabdian Multidisiplin
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/fundamentum.v3i4.1238

Abstract

Limited digital literacy remains a challenge for micro, small, and medium enterprises (MSMEs) in utilizing social media as a marketing tool. MSMEs TSB LURE in Bangka Kota Village, South Bangka Regency, face problems in expanding their market reach because their marketing strategies are still conventional. This community service activity aims to improve the digital marketing capacity of MSMEs through the use of the TikTok platform. The method used is Participatory Action Research (PAR), which actively involves partners in every stage of the activity, from problem identification, digital literacy training, content production assistance, to the implementation of TikTok Shop with the yellow basket feature. The results of the activity showed significant improvements, namely an increase in followers from 15 to 245, an increase in promotional content from 0 to 12, audience interaction reaching more than 350, and 65 clicks on the yellow basket. These achievements not only increased product visibility but also fostered social change in the form of the emergence of creative youth groups, local leaders from SME actors, and new awareness about the use of digital technology in supporting the local creative economy.
Enhancing MSME Marketing Performance through AI, Creativity, and Response Speed: Lessons for Educational Management and Entrepreneurial Development Rosanabila, Resti; suhardi; deseria, Rita
Journal of Educational Management Research Vol. 5 No. 1 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i1.1805

Abstract

This study aims to examine the influence of Artificial Intelligence (AI) utilisation, marketing creativity, and response speed on the marketing performance of Micro, Small, and Medium Enterprises (MSMEs) in Bangka Belitung Province, with customer experience positioned as a mediating variable. Employing a quantitative research design, data were collected through structured questionnaires distributed to MSMEs actively engaged in digital marketing practices. The data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) to test the proposed relationships. The findings indicate that marketing creativity and response speed have a significant positive effect on customer experience, whereas AI utilisation does not show a significant effect on customer experience. Furthermore, customer experience significantly influences marketing performance and serves as a mediating variable in the relationship between marketing creativity, response speed, and marketing performance. Specifically, marketing creativity and response speed contribute both directly and indirectly to improved marketing performance through enhanced customer experience. These results provide important theoretical contributions to digital marketing and customer experience literature, while offering practical implications for MSME managers and educational institutions in designing technology-oriented marketing strategies and entrepreneurship learning that prioritise creativity, responsiveness, and customer-centred approaches.
Pengaruh Profitabilitas, Pertumbuhan Perusahaan, Ukuran Perusahaan, dan Struktur Modal terhadap Keputusan Sektor Industri Basic materials Tahun 2020-2024 Sakina Fitri Syahwa; Suhardi; Rita Deseria; Muhammad Raffi Uz-Zaky
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.9051

Abstract

The disourse on strengthening the national manufacturing sector through the downstream industry program faces real challenges, including the decline in commodity prices that decrease firm profits, and weakening value of the major shares reflects the decline in investor perceptions of firm value. This research aims to review the effect of profitability, firm growth, firm size, and capital structure on investment decision, and explore the possible absence of influence of these variables in basic materials sector in 2020-2024. This research is quantitative using panel data regression analysis of 110 observation from 23 sample firm, with best estimation model identified as the Fixed Effect Model (FEM) and processed using E-views 12. The result showed that partially, profitability, and capital structure had no significant effect on investment decision. In contrast, firm growth has a significant efffect with a negative direction, so did firm size has a positive significant effect. Simultaneously, these four variables have significant effect on investment decision with the coefficient of determination indicating that the ability to explain in this model is powerful. Implication of this research is importance to evaluate all of internal factors that affect investment decision further in order to be able to realize the discourse of industrial downstreaming in the manufacturing sector.
Co-Authors Abdul Rasyid Saliman AFRIZAL AFRIZAL ahmad yani Aprilia Nurwanty Aprillian Aprillian Astri Febrianti Desmita Pramesti Dwi Ariyanti Dwi Pranesta, Dhea Dwihana Prajawati Efendi Efendi Hamdan Hamdan Juhari Kharisma Kharisma Mohamad Makrus Muhammad Raffi Uz-Zaky Nadia Sri Rezeki Nana Adriana Nur Hidayati Nurwijayanti Parhastama Parhastama Putria Lestari Rahmad Firdaus Rosanabila, Resti Sakina Fitri Syahwa Serli Marcelina Setiawati, Epa Sherly Sulvi Restia Siti Aisyah Siti Napisah Suhardi Suhardi Suratmi Suratmi Uz-zaky, Muhammad Raffi Yomita, Yomita