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All Journal Jurnal Pendidikan Matematika dan IPA Jurnal AL-AHKAM JYRS: Journal of Youth Research and Studies Jurnal Economica: Media Komunikasi ISEI Riau Yurisprudentia: Jurnal Hukum Ekonomi Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Fakta Hukum (JFH) Budgeting: Jurnal Akuntansi Syariah Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Jurnal Legalitas
Riyani Fitri Lubis
IAIN Syaikh Abdurrahman Siddik Bangka Belitung
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences

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BRAND PROTECTION FOR MSMES IN ENCOURAGING ECONOMIC GROWTH IN INDONESIA Tribuana, Robi Rendra; Lubis, Riyani Fitri
Yurisprudentia: Jurnal Hukum Ekonomi Vol 10, No 1 (2024)
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/yurisprudentia.v10i1.10978

Abstract

This research seeks to analyze the significance of brand protection for Micro, Small, and Medium Enterprises (MSMEs) in encouraging economic growth in Indonesia. Through a normative juridical approach, this research identifies brand protection as the key to strengthening the position of MSMEs in a competitive market. By providing adequate brand protection, MSMEs can build reputation, increase competitiveness, and expand access to markets and financial resources. However, challenges such as a lack of understanding about brand protection, the complexity of the registration process, and high costs need to be overcome through educational approaches, process simplification, and incentives for MSMEs. Thus, brand protection will not only provide direct benefits for MSMEs but will also contribute to inclusive and sustainable economic growth in Indonesia.
Co-Authors Agus Triyono Arfah, Arfah Asari Asari, Asari Fahlevi, Mahfudz Reza Hendra Cipta Misnah Irvita Pidola, Viras Alti Pratiwi Nur Hidayati Riska Aprilia Robi Rendra Tribuana