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All Journal Syntax Idea Jurnal Sosial dan Teknologi Action Research Literate (ARL) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Sosial dan Sains Jurnal Indonesia Sosial Sains Eduvest - Journal of Universal Studies
Dian Alanudin
Institut Teknologi Dan Bisnis Jakarta
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Social Sciences

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The Role of Digital Transformation and Entrepreneurial Orientation in Achieving Competitive Advantage in Industry 4.0: A Study of Digital Transformation on Non-Banking Organizations in Indonesia Dian Alanudin
Jurnal Indonesia Sosial Sains Vol. 5 No. 07 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i07.1172

Abstract

In the realm of transitioning economies and the advent of Industry 4.0, digital transformation has emerged as a paramount subject. Nonetheless, there remains a scarcity of studies offering a comprehensive elucidation of the interplay between Digital Transformation (DT) and Entrepreneurial Orientation (EO) in the context of Organizational Change (OC). Digital transformation entails the integration of digital technology across all facets of business operations, fundamentally altering how enterprises function and deliver value to clientele. This paper explores these dynamics by addressing three fundamental inquiries: Firstly, how do digital transformation and entrepreneurial orientation correlate with the Organizational Change (OC) process? Secondly, why are digital transformation and entrepreneurial orientation deemed pivotal? Lastly, how do digital transformation and entrepreneurial orientation impact Organizational Change, and do they influence innovation behaviour and competitive advantage? This paper aims to enrich the discourse and foster an understanding of the critical roles played by digital transformation and entrepreneurial orientation in attaining competitive advantage through the Organizational Change (OC) process and fostering innovation behaviour at PT Pegadaian. To bridge the existing gap in the literature, this study posits digital transformation and entrepreneurial orientation as antecedents of the Organizational Change (OC) process, thereby fostering innovation behaviour and competitive advantage. The research adopts a case study approach rooted in qualitative analysis.
Harmonizing Social Impact and Corporate Success: The Nexus of GOTO's Contribution to Society and Profitability Dian Alanudin; Muhammad Miqdad Robbani
Jurnal Indonesia Sosial Sains Vol. 5 No. 08 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i08.1222

Abstract

This research examines the relationship between social impact and corporate profitability in the context of GoTo, Indonesia's largest technology conglomerate. This study analyzes GoTo's transformation from a simple ojek service to a comprehensive digital ecosystem, as well as its role during the COVID-19 pandemic. Using quantitative and qualitative mixed methods, this study investigates changes in consumer behavior, GoTo's economic contributions, and post-IPO challenges. Key findings show a significant increase in GoTo's service usage during the pandemic, with annual contributions reaching 1.6% of Indonesia's GDP. However, GoTo's pursuit of profitability post-IPO faces market volatility and regulatory scrutiny, particularly regarding driver-partner welfare. This research highlights the complexity of balancing social missions with the demands of profitability in the gig economy, emphasizing the importance of a holistic approach to sustainable growth that considers the interests of all stakeholders.
Business Strategy and Enterprise Modeling: Nokia Case Study Dian Alanudin; Laura Nanda Salikha
Jurnal Indonesia Sosial Sains Vol. 5 No. 09 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i09.1420

Abstract

This study aims to analyze the main causes of Nokia's market share decline and formulate recovery strategies using the PESTEL framework, Porter’s Five Forces analysis, and SWOT. The research adopts a case study method, collecting data from Nokia’s financial reports, industry reports, and relevant academic literature. Key findings reveal that Nokia’s delayed adoption of smartphone technology and internal management conflicts significantly contributed to the company’s downfall. Additionally, the PESTEL analysis highlights external challenges such as shifting consumer preferences and intense technological competition. Based on the analysis, strategic recommendations include adopting a Blue Ocean strategy, internal restructuring, and enhancing technological innovation to regain Nokia's competitive advantage. This research provides valuable insights into how technology companies can avoid decline in rapidly changing industries.
Creativity Innovation Collaboration and Knowledge Based Economy As Strategic Management to Enhance Creative Industry in Indonesia Alanudin, Dian; Gidry Abdurrazak , Muhamad; Yakoob Khan , Sikander
Action Research Literate Vol. 8 No. 7 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i7.434

Abstract

Indonesia has a rich cultural diversity which provides profuse resources for its creative industry. The purpose of this paper is to find solutions for how to minimize the lack of capital and investment in Indonesia's creative industry. The primary objective is to find solutions to support and maintain the growth of our varied creative industry and minimize lack of capital and investment. This research focuses on the creative industry in Indonesia, SME and startups which are limited and related to only creative industry. The research methodology used is qualitative by observation and interviews. The results of the study show from observation and interviews, this study found that there are 7 components that can be implemented as a strategic solution to the current condition problem. Using PESTEL, Porter's Five Forces, Fishbone diagrams to find root causes, and Stakeholder analysis to identify key players to develop a sustainable competitive advantage (SCA) activity map. From PESTEL's analysis, we can see that the Indonesian government already has a policy to support the creative industry under the Creative Economy Fund/Creative Industry Fund for pre-startups.
Navigating Uncertainty: Evaluating the Pandemic's Impact on Warung Upnormal's Expansion Strategy Alanudin, Dian; Miqdad Robbani, Muhammad
Action Research Literate Vol. 8 No. 8 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i8.490

Abstract

The COVID-19 pandemic presented significant challenges to the food and beverage industry, impacting consumption patterns and economic dynamics. This research aims to evaluate the impact of the COVID-19 pandemic on the expansion strategy of Warunk Upnormal, one of the leading restaurant chains in Indonesia. This research employs a case study approach to explore the impact of the COVID-19 pandemic on the food and beverage industry in Indonesia. the pandemic led to a 40% decline in sales, necessitating adaptations like transitioning to take-away-only operations. While foot traffic gradually recovered post-pandemic, changing consumer preferences prompted the closure of multiple outlets. Financial strains exacerbated by the franchise model underscored the delicate balance between profitability and operational sustainability. Similarly, other startups like Kopi Kenangan faced challenges despite alternative business strategies. Roy Mandey of the Indonesian Retailers Association emphasizes the importance of adaptability and innovation in navigating volatile market conditions. Sustained innovation and a deep understanding of evolving consumer preferences will be crucial for future success in the post-pandemic landscape.
Mendesain Ulang Keunggulan Kompetitif Organisasi di Era Digital: Peran Strategis Retensi Pengetahuan, Kemampuan Dinamis, dan Bisnis Analitik Alanudin, Dian; Andriawan, Riznandira
Action Research Literate Vol. 8 No. 9 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i9.1161

Abstract

Revolusi industri keempat ditandai dengan integrasi teknologi digital canggih seperti analisis big data, Internet of Things (IoT), kecerdasan buatan (AI), dan robotika ke dalam proses desain organisasi tradisional. Transformasi ini memicu lonjakan dalam penggunaan internet serta inovasi baru yang secara mendalam memengaruhi cara hidup dan bekerja kita. Untuk tetap bersaing dalam era digital yang berkembang pesat ini, perusahaan perlu mengadopsi desain dan strategi yang lebih mutakhir. Ini mencakup pemanfaatan alat dan platform digital untuk mengoptimalkan operasi, menekan biaya, dan meningkatkan efisiensi. Dengan merombak strategi kompetitif mereka, perusahaan dapat merespons perubahan pasar dengan lebih cepat dan akurat, mendapatkan wawasan lebih dalam tentang perilaku dan preferensi pelanggan, serta mendorong pertumbuhan dan profitabilitas. Dalam konteks bisnis yang serba cepat ini, memperbarui struktur dan proses untuk mencapai kinerja yang lebih baik bukan lagi opsi, melainkan suatu keharusan bagi perusahaan yang ingin maju dalam era digital. Melalui analisis data yang dikumpulkan dari 327 perusahaan e-commerce, studi ini mengusulkan model yang memberikan wawasan praktis dan memperdalam pemahaman tentang faktor-faktor kunci untuk meningkatkan keunggulan kompetitif. Penelitian ini menekankan pentingnya retensi pengetahuan, kapabilitas dinamis, dan adopsi analitik bisnis sebagai elemen strategis dalam mencapai keunggulan di pasar.
Transformasi Kompetitif Melalui Data: Peran Kerangka Toe dan Kapabilitas Dinamis dalam Adopsi Bisnis Analitik Alanudin, Dian; Sukma Permadi, Devina
Jurnal Sosial Teknologi Vol. 4 No. 9 (2024): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v4i9.1378

Abstract

Dalam era digital yang terus berubah, memperkuat daya saing melalui penggunaan data dan analitik adalah kunci untuk meraih kesuksesan bisnis. Akan tetapi, banyak perusahaan menghadapi kekurangan dalam keahlian dan strategi yang diperlukan untuk hal ini. Penelitian ini bertujuan untuk mengeksplorasi hubungan antara keunggulan kompetitif, kerangka TOE, kapabilitas dinamis, dan bisnis analitik—sebuah pendekatan berbasis data yang fokus pada produktivitas dan pertumbuhan, berdasarkan studi empiris. Bisnis analitik memainkan peran penting dalam menganalisis data untuk mendapatkan wawasan berharga, mengidentifikasi tren yang sedang berkembang, dan memprediksi kebutuhan pelanggan. Metode penelitian yang digunakan adalah survei kuantitatif dengan menyebarkan kuesioner kepada 327 perusahaan e-commerce di Indonesia. Data yang diperoleh dianalisis menggunakan model persamaan struktural (SEM). Dengan mengoptimalkan proses bisnis, mengurangi biaya, dan memperkenalkan inovasi produk serta layanan, bisnis analitik dapat mengubah operasi perusahaan secara signifikan. Penelitian ini menunjukkan bahwa keunggulan kompetitif yang diperoleh dari data dan analitik dapat diperkuat oleh kapabilitas dinamis dan kerangka TOE, dengan bisnis analitik secara tidak langsung meningkatkan daya saing perusahaan. Hasil penelitian menunjukkan bahwa faktor teknologi, organisasi, dan lingkungan berpengaruh signifikan terhadap adopsi bisnis analitik, yang selanjutnya berdampak positif pada kapabilitas dinamis dan keunggulan kompetitif perusahaan. Kesimpulannya, adopsi bisnis analitik memediasi hubungan antara faktor TOE dan keunggulan kompetitif, dengan kapabilitas dinamis sebagai mediator penting dalam proses ini. Oleh karena itu, perusahaan perlu memperkuat kapabilitas dinamis dan adopsi bisnis analitik untuk mencapai keunggulan kompetitif di era digital.
The Role Of Business Analytics Adoption In Fostering Value Creation To Achieve Competitive Advantage In Industry 4.0 Alanudin, Dian
Eduvest - Journal of Universal Studies Vol. 4 No. 9 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i9.3786

Abstract

In the era of Industry 4.0, where disruption and uncertainty reign, the strategic adoption of business analytics emerges as a vital force in driving competitive advantage through value creation. This study investigates the pivotal role of business analytics adoption in fostering value creation to achieve a sustainable edge in Industry 4.0. By analyzing data from 237 E-commerce firms operating in fiercely competitive markets, the research explores the strategic imperatives for maximizing the utilization of data and information assets. It highlights the importance of integrating business analytics into organizational processes and fostering collaboration and dynamic capability to optimize decision-making and spur innovation. The findings underscore the necessity for firms to develop competencies in leveraging data-driven insights for competitive advantage. Moreover, this study contributes to bridging gaps in both Resource-Based Theory and dynamic capability literature, offering insights into practical actions for navigating the complexities of Industry 4.0. Ultimately, the research provides a comprehensive framework for understanding and implementing business analytics adoption as a strategic imperative for organizational success in the digital era, with implications for enhancing competitive advantage and driving sustained growth.
The Role of Digital Transformation and Entrepreneurial Orientation in Achieving Competitive Advantage in Industry 4.0: A Study of Digital Transformation on Non-Banking Organizations in Indonesia Alanudin, Dian
Jurnal Indonesia Sosial Sains Vol. 5 No. 07 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i07.1172

Abstract

In the realm of transitioning economies and the advent of Industry 4.0, digital transformation has emerged as a paramount subject. Nonetheless, there remains a scarcity of studies offering a comprehensive elucidation of the interplay between Digital Transformation (DT) and Entrepreneurial Orientation (EO) in the context of Organizational Change (OC). Digital transformation entails the integration of digital technology across all facets of business operations, fundamentally altering how enterprises function and deliver value to clientele. This paper explores these dynamics by addressing three fundamental inquiries: Firstly, how do digital transformation and entrepreneurial orientation correlate with the Organizational Change (OC) process? Secondly, why are digital transformation and entrepreneurial orientation deemed pivotal? Lastly, how do digital transformation and entrepreneurial orientation impact Organizational Change, and do they influence innovation behaviour and competitive advantage? This paper aims to enrich the discourse and foster an understanding of the critical roles played by digital transformation and entrepreneurial orientation in attaining competitive advantage through the Organizational Change (OC) process and fostering innovation behaviour at PT Pegadaian. To bridge the existing gap in the literature, this study posits digital transformation and entrepreneurial orientation as antecedents of the Organizational Change (OC) process, thereby fostering innovation behaviour and competitive advantage. The research adopts a case study approach rooted in qualitative analysis.
Harmonizing Social Impact and Corporate Success: The Nexus of GOTO's Contribution to Society and Profitability Alanudin, Dian; Robbani, Muhammad Miqdad
Jurnal Indonesia Sosial Sains Vol. 5 No. 08 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i08.1222

Abstract

This research examines the relationship between social impact and corporate profitability in the context of GoTo, Indonesia's largest technology conglomerate. This study analyzes GoTo's transformation from a simple ojek service to a comprehensive digital ecosystem, as well as its role during the COVID-19 pandemic. Using quantitative and qualitative mixed methods, this study investigates changes in consumer behavior, GoTo's economic contributions, and post-IPO challenges. Key findings show a significant increase in GoTo's service usage during the pandemic, with annual contributions reaching 1.6% of Indonesia's GDP. However, GoTo's pursuit of profitability post-IPO faces market volatility and regulatory scrutiny, particularly regarding driver-partner welfare. This research highlights the complexity of balancing social missions with the demands of profitability in the gig economy, emphasizing the importance of a holistic approach to sustainable growth that considers the interests of all stakeholders.
Co-Authors Adzanti Mutiarasari Ardani Ahmad Fadgham Khaza’inullah Andriawan, Riznandira Fadgham Khaza’inullah, Ahmad Gidry Abdurrazak , Muhamad Laura Nanda Salikha Muhamad Gidry Abdurrazak Muhammad Miqdad Robbani Mutiarasari Ardani, Adzanti Salikha, Laura Nanda Sari Wahyuni Sari Wahyuni, Lily Sudhartio, Sukma Permadi, Devina Yakoob Khan , Sikander