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Journal : Compile: Journal of Society Service

Sosialisasi Kewirausahaan Dalam Upaya Peningkatan UMKM Pada Era Digitalisasi di Paria, Majauleng, Kab. Wajo Andi Sumangelipu; Sitti Maryam; Andi Bau Salman; Rahmi Rustam; Agustiani Agusta
Compile Journal of Society Service Vol 1 No 1 (2023): Edisi: September 2023
Publisher : YP-SDI Lamaddukelleng

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Abstract

Pada umumnya masyarakat Kelurahan Paria Kab. Wajo bekerja sebagai pegawai yaitu berjumlah 80% persen, dan sisanya 20% adalah pedagang atau pelaku usaha UMKM. Dan para pelaku usaha UMKM ini sebagian besar masih menganut transaksi konvensional (face to face). Sebagai wujud dari salah satu bentuk pengabdian kepada masyarakat, maka dipandang perlu untuk melakukan sosialisasi kewirausahaan dalam upaya peningkatan UMKM pada era digitalisasi di Kel. Paria, Kec. Majauleng, Kab. Wajo. Sosialisasi ini bertujuan untuk meningkatkan pemahaman masyarakat terkait pentingnya pemanfaatan perangkat digital dan transaksi online secara elektronik melalui marketplace atau e-commerce dalam kewirausahaan serta mendorong peningkatan UMKM di era digitalisasi. Dilakukan pre-test dan post-test (sebelum dan sesudah sosialisasi) untuk mengetahui sejauh mana penggunaan perangkat digital dalam usaha mereka serta untuk mengetahui minat masyarakat terkait kewirausahaan (entrepreneurship) dalam upaya peningkatan UMKM di era digitalisasi pada Kelurahan Paria Kab. Wajo.
Pemberdayaan Masyarakat Berbasis Ekonomi Kreatif Melalui Pemanfaatan Daun Kelor Menjadi Kripik Daun Kelor di Desa Wecudai Andi Sumangelipu; Agus Purwanto; Amelia Bahmiranda; Hariani
Compile Journal of Society Service Vol 1 No 1 (2023): Edisi: September 2023
Publisher : YP-SDI Lamaddukelleng

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Abstract

Pengembangan usaha mikro, kecil, dan menengah (UMKM) di Desa Wecudai merupakan bagian penting dalam pembangunan ekonomi desa. Ibu-Ibu PKK sudah mulai mengembangkan produk UMKM melalui pembuatan produk makanan ringan yaitu olahan kripik daun kelor. Akan tetapi berdasarkan hasil observasi, ditemukan beberapa potensi yang masih harus dikembangkan yaitu proses produksi, pengemasan produk (packaging), dan distribusi atau pemasaran. Sehingga perlu dilakukan pemberdayaan ekonomi kreatif dan pengembangan UMKM di Desa Wecudai melalui kegiatan pemberdayaan dan sosialisasi terkait digitalisasi UMKM untuk, (1) meningkatkan efektivitas dan efisiensi proses bisnis dan operasional UMKM, (2) mengubah pengelolaan bisnisnya dari praktik konvensional ke digital, (3) meningkatkan pendapatan pelaku UMKM, (4) mendorong pelaku UMKM baru agar terbukanya lapangan kerja.
Pemasaran UMKM Berbasis Teknologi di Kelurahan Sompe Kecamatan Sabbangparu Kabupaten Wajo Agus Purwanto; Andi Sumangelipu; Suharjum; Andi Besse Nurul Adha
Compile Journal of Society Service Vol 2 No 1 (2024): September 2024
Publisher : YP-SDI Lamaddukelleng

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Abstract

Sompe Village is one of the villages in Sabbangparu Subdistrict, Wajo Regency, which has a diverse occupational landscape comprising civil servants, entrepreneurs and farmers. However, the majority of the population are engaged in agricultural and entrepreneurial activities. In general, farmers and entrepreneurs continue to utilise conventional methods for the marketing of their business and agricultural products, which has resulted in limited productivity and reach in this regard. It is therefore recommended that this community service research should include a counselling component, which introduces technology-based or digital MSME-based marketing methods. The objective is to enhance productivity and expand the reach of the community's business and agricultural products marketing network, thereby increasing their income sources.
Pelatihan Penulisan Karya Ilmiah, Buku, dan Publikasi bagi Mahasiswa Calon Sarjana: Digitalisasi Literasi Akademik Wekke, Ismail Suardi; Andi Sumangelipu; Muzakkir
Compile Journal of Society Service Vol 2 No 2 (2025): March 2025
Publisher : YP-SDI Lamaddukelleng

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Abstract

Writing scientific papers, books, and publications is an important part of the academic world, especially for undergraduate students. These competencies not only support graduation but also increase competitiveness in the world of work and scientific contributions to society. This article describes the training activities for writing scientific papers, books, and publications carried out as part of community service. The purpose of this activity is to improve student's skills in writing scientific papers and publishing them in relevant media by utilizing digital applications. This training includes an introduction to the basics of academic writing, the structure of scientific papers, editing techniques, and publication strategies. The results of this activity show an increase in students' understanding and ability to produce quality writing and higher motivation to contribute to the academic world.
Optimalisasi dan Pemanfaatan Website Desa dalam Akselerasi Peningkatan Ekonomi Masyarakat dan Potensi Desa Mario Andi Sumangelipu; Muzakkir; Syahida; Zainatul Afiat; Sinaria
Compile Journal of Society Service Vol 3 No 1 (2025): Edisi September 2025
Publisher : YP-SDI Lamaddukelleng

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Abstract

According to 2022 data from the Central Statistics Agency (BPS), approximately 70% of villages in Indonesia still have limited access to adequate information. A website makes information about business opportunities, superior products, and public services more easily accessible to the public. Mario Village, Tanasitolo District, Wajo Regency, already has its own website through government support, but community access and utilization of the village website for economic development are still suboptimal. This community service program aims to raise public awareness of the importance of optimizing and utilizing village websites to accelerate economic growth and village potential. This community service activity takes the form of outreach and counseling for local residents and village website managers. This outreach program increases community understanding of the importance of utilizing village websites for economic development and provides insight into village website management for website managers
Sosialisasi Digital Marketing Melalui Media Sosial, Marketplace, dan Iklan Online di Kelurahan Paria Agus Purwanto; Andi Sumangelipu; Esse Yuliani; Andi Dian Panca Lestari; Muh. Sholihuddin Prisdan
Compile Journal of Society Service Vol 3 No 1 (2025): Edisi September 2025
Publisher : YP-SDI Lamaddukelleng

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Abstract

Marketplaces have become an integral part of the digital marketing ecosystem. Digital marketing offers various benefits for village and sub-district communities, one of which is increased market access. By using digital platforms, local products can be marketed not only locally but also nationally and internationally. According to a survey by Google and Temasek, the e-commerce market in Indonesia is estimated to reach USD 82 billion by 2025, demonstrating the enormous potential for local products (Google, Temasek, 2020). According to a report from the United Nations Development Programme (UNDP), improving digital literacy in rural areas can increase community participation in the digital economy and accelerate local economic growth (UNDP, 2021). Therefore, digital marketing training programs must be integrated into village and sub-district development programs. To address this need, as a form of community service, digital marketing outreach was conducted through social media, marketplaces, and online advertising in Paria Village, Majauleng District, Wajo Regency. This community service aimed to increase the knowledge and understanding of sub-district residents regarding digital marketing in boosting local economic growth. Overall, this digital marketing outreach offers significant opportunities for rural communities to improve their economic well-being. With a good understanding and the right support, rural communities can leverage digital platforms to expand their market reach and increase their income.