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All Journal Jurnal Manajemen Kesehatan Indonesia MOVE: Journal of Community Service and Engagement International Journal of Community Service (IJCS) Jurnal Penelitian Manajemen (JPEMA) Jurnal Pengabdian kepada Masyarakat
Puri Swastika Gusti Krisna Dewi
Universitas Utpadaka Swastika
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Journal : MOVE: Journal of Community Service and Engagement

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Strengthening MSME Marketing through Digital Marketing and Financial Management Training: International Community Service in Cianjur, West Jawa Umiyati, Hesti; Tribuana, Dhimas; Hermawan, Budi; Suherman, Eman; Triyanto, Dedi; Dewi, Puri Swastika Gusti Krisna; Whardani, Kristina Whardani
MOVE: Journal of Community Service and Engagement Vol. 4 No. 5 (2025): May 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i5.450

Abstract

This international community service, organized by the Doctoral Students of the Management Science Doctoral Program, Class of 2023, at UNIKOM, aimed to enhance the marketing and managerial capabilities of Micro, Small, and Medium Enterprises (MSMEs) affiliated with the Bumi Cianjur Cooperative in West Java. Conducted on February 16–17, 2025, the event was attended by 10 MSMEs operating in various sectors, including services, consumer goods, marketing, production, and savings and loans. The activities included an MSME product exhibition, digital marketing training, financial management workshops, and business consultations. Distinguished speakers from both Indonesia and abroad contributed to the program. The results showed improvements in the participants’ understanding of digital marketing strategies and financial planning, contributing to increased business sustainability and competitiveness. This initiative demonstrates the value of academic-community collaboration and the role of higher education in empowering local enterprises through international engagement.
Co-Authors Akhmad Fauzan Bramantyo, Andreas Budi Hermawan Dahlia Amelia Dasa Rahardjo Soesanto Dedi Triyanto Dhimas Tribuana Eman Suherman Fakbua, Nidanuch Lembu, Yulia Krismael Nurcahyo, Fajar Rael Astillero, Marlon Raharjo, Dasa Soesanto Rahma Wahdiniwaty Silaban, Yohana Deo Utami Srilestari, Utari Suhadarliyah Sutrisno, Gono Syafei, M. Yani Tehupuring , Ronald Theodora, Paula Umiyati, Hesti Whardani, Kristina Whardani Zaharuddin Zaharuddin, Zaharuddin