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All Journal PROFIT Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Riset Terapan Akuntansi Journal Of Human And Education (JAHE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Civic Education Law and Humaniora : Jurnal Pengabdian Masyarakat Terintegrasi Journal of Accounting, Economics, and Business Education Journal of Ekonomics, Finance, and Management Studies Sosiologi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat
Ikhlas Ul Aqmal
Universitas Negeri Gorontalo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PEMANFAATAN MEDIA SOSIAL DI ERA DIGITAL SEBAGAI SARANA PROMOSI MI MUHAMMADIYAH CABANG KOTA UTARA KOTA GORONTALO Aqmal, Ikhlas Ul; Danial, Hendra Pratama; Nurfadliah, Nurfadliah
Civic Education Law and Humaniora : Jurnal Pengabdian Masyarakat Terintegrasi Vol 3, No 1 (2025)
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/celara.v3i1.31420

Abstract

This community service project aims to enhance the promotional capabilities of MI Muhammadiyah North City Branch, Gorontalo, by utilizing social media in the digital era. The background of this activity stems from the school's lack of popularity amid the increasing competition among educational institutions, compounded by the limited knowledge of teachers regarding digital promotion strategies. The activity was conducted as a one-day seminar using lectures, discussions, and technical assistance methods, including training in creative content production for platforms such as Facebook, Instagram, WhatsApp, and TikTok. The outcomes indicated improved teacher understanding of the importance of school branding through social media and a renewed enthusiasm for implementing digital marketing techniques. This initiative is expected to be a starting point for the continuous implementation of targeted promotional strategies that align with current technological advancements in communication.
Co-Authors Adam, Rahmi R. Afriani Ekaputri R. Sidiki, Yayu Ananda Arsyad, Nur Dhea Azwar Anwar Danial, Hendra Pratama Hamka Hamka Harun Blongkod Hendra Pratama Danial Mas'ud Muhammadiah Mattoasi Nur Hakim Nurfadliah, Nurfadliah Refky Tooy Rinovian R Taufik Satriawan Parenrengi Tuli, Hartati