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PERTIMBANGAN HALAL THAYYIB PADA WISATA NON HALAL DI MADURA Harisah, Harisah; Suhaimi, R.; Mukri, Syarifah Gustiawati
JURNAL ILMU SYARIAH Vol 8 No 2 (2020): DESEMBER
Publisher : IBN KHALDUN BOGOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/mizan.v8i2.20276

Abstract

Artikel ini menyajikan respon masyarakat Madura terhadap wisata yang memiliki potensi ekonomi. Namun, dianggap tidak memiliki cara yang halal bahkan thayyiban. Paradigma terlahir karena sifat keber-agamaan orang Madura masih sangat kental terutama bagi masyarakat yang masih tradisional. Oleh karena kajian ini menyajikan respond dan tindakan masyarakat Madura, maka metode pengujian menggunakan kualitatif dengan teknik wawancara dan observasi terkait wisata yang rusak karena didemo oleh masyarakat Madura. Penelitian ini menemukan, bahwa masyarakat Madura sangat agresif terhadap wisata yangdianggap menimbulkan kemaksiatan, menggunakan promosi yang dianggap melanggar tatanan syariah, serta merusak budaya lokal Madura terutama tatanan dunia pesantren. Hal ini dilakukan dengan pertimbangan bahwa setiap sumber ekonomi harus sejalan dengan konsep halal dan thayyib.
Affiliate Marketing in Increasing Consumer Interest in Online Shopping: A Sharia Economic Perspective Hofifah, Hofifah; Suhaimi, R.
Ta'amul: Journal of Islamic Economics Vol. 4 No. 2 (2025): November
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/taamul.v4i2.491

Abstract

he rapid transformation of e-commerce into a digitally based system has intensified competition among online sellers, requiring innovative marketing strategies to attract consumer interest. One prominent strategy is affiliate marketing, where affiliators promote products through digital platforms and social media. However, the growing use of affiliate marketing raises questions regarding its alignment with Islamic economic principles, particularly in ensuring transparency, fairness, and ethical promotion. This study aims to analyze the role of affiliate marketing in increasing consumer interest in online shopping and to examine its relevance from a Sharia economics perspective. The research employs a qualitative approach using internet searching and library research methods, collecting data from academic journals, scholarly articles, and relevant online references. The findings indicate that affiliate marketing plays a significant role in enhancing consumer interest and influencing purchasing behavior through persuasive promotion, wider market reach, and increased product visibility. From a Sharia economics perspective, affiliate marketing can be considered permissible when it adheres to principles of honesty, transparency, and mutual benefit. This study contributes to the development of Islamic digital marketing literature by providing a conceptual framework that integrates affiliate marketing practices with Sharia economic values, thereby offering guidance for ethical and sustainable online business practices in the contemporary digital economy.