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All Journal Jurnal Ilmu Kesehatan Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Kolaboratif Sains
Andhyka
Institut Teknologi Kesehatan dan Bisnis Graha Ananda
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Peranan Pembelajaran Organisasi dalam Meningkatkan Kinerja Organisasi (Studi Kasus Perusahaan Properti PT. Madea Mitra Mandiri di Kota Palu): The Role of Organizational Learning to Improve the Organizational Performance (A Case Study on Property Company PT. Madea Mitra Mandiri Palu) Rahmat Yanuary; Kadek Bramdhika Ada; Suharno H. Syukur; Andhika
Jurnal Kolaboratif Sains Vol. 7 No. 6: Juni 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i6.5357

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan menginterpretasikan strategi pembelajaran organisasi melalui kapabilitas organisasi dan keunggulan kompetitif dalam rangka meningkatkan kinerja organisasi pada perusahaan properti, PT. MadeaMitraMandiri, Palu. Desain penelitian ini adalah penelitian kualitatif yang mana penelitian ini dilakukan di PT. MadeaMitraMandiri dan mempekerjakan empat orang informan. Temuan penelitian ini menunjukkan bahwa atribut pembelajaran organisasi dibangun melalui keterbukaan, kepercayaan, dan pemecahan masalah. Atribut kemampuan organisasi dibentuk melalui negosiasi, pemahaman hukum dan pelemahan izin. Atribut Keunggulan Kompetitif dibangun dari desain dan fasilitas, sedangkan atribut kinerja organisasi dibentuk oleh harga, kredit, dan bonus atau penghargaan.
Development of Digital-Based Marketing Methods (Meta Ads) to Increase MSME Sales Andhyka; Fathul Huda; Rahmat Yanuary; Jenita Frisilia; Kadek Bramdhika Ada
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 4: October 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i4.1558

Abstract

The growth of MSMEs in developing areas, especially Palu City, continues to increase and some have failed so that they have to close their businesses. This failure can be caused by several factors, including limited budget for marketing, making it difficult to compete with large companies in terms of promotion and advertising. The difficulty in gaining sufficient visibility in a crowded and competitive market is often a factor in MSMEs sinking among larger and better-known competitors, making it difficult to reach and attract the attention of the right target market. Another factor is due to the lack of knowledge of MSME actors about modern marketing skills, such as the use of social media platforms and other digital marketing tools. This study aims to explore the effect of using meta ads on increasing sales of Micro, Small, and Medium Enterprises (MSMEs) in Palu City, so that they can have the right target market. This study will use a mixed method approach by combining quantitative and qualitative design methods with a sample size of 30 samples divided into two groups using ads marketing and conventional marketing. Bivariate data analysis using paired t-test showed that marketing through Meta Ads has a significant positive effect on the income of MSME actors compared to conventional marketing. Most respondents have proven that advertising is needed to attract consumers and that the use of social media, especially Meta Ads.
Development Of Optimization Strategies For MSMES' Competitive Advantages In The Digital Era Huda, Fathul; Andhyka; Frisilia, Jenita; Azis R, Abdul; Yanuary, Rahmat
Nuansa Akademik: Jurnal Pembangunan Masyarakat Vol. 10 No. 1 (2025)
Publisher : Lembaga Dakwah dan Pembangunan Masyarakat Universitas Cokroaminoto Yogyakarta (LDPM UCY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jnajpm.v10i1.2726

Abstract

Maximizing digitalization is essential for MSMEs to thrive, requiring strategies that align with their business models. The digital era brings challenges, especially rising competition, necessitating precise approaches to sustain competitiveness. During the COVID-19 pandemic in 2021, Yeyadana Store adapted by adopting the 7P Marketing Mix, upgrading technology, and optimizing SEO content, which transformed its operations. MSMEs must adopt similar strategies to stay competitive and meet evolving customer expectations. This study examines factors affecting MSME competitiveness in Palu and suggests optimization strategies to support growth in the digital era. Employing a mixed-method approach, it begins with quantitative data collection and analysis, followed by qualitative validation. Findings reveal that only 36% of MSMEs in Palu use digital marketing, while 64% depend on traditional methods, emphasizing the need for wider digital adoption. Key strategies proposed include product and service development, customer data analysis, digital skill enhancement, social media marketing, and strategic partnerships.
Modification of Teri Fish Snack Bar with Moringa Leaf Addition to Increase Weight in Malnourished Toddlers Frisilia, Jenita; Nirwan, Multy; Andhyka, Andhyka
Jurnal Ilmu Kesehatan Vol 13 No 1 (2025): Jurnal Ilmu Kesehatan
Publisher : Universitas Muhammadiyah Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30650/jik.v13i1.4512

Abstract

The issue of wasting remains a major concern, with Indonesia being the second-highest country in the world for child wasting, reporting more than 760,000 cases of malnourished children. This figure poses a serious threat to the future of Indonesia's younger generation. The 2022 Indonesian Nutritional Status Survey (SSGI) shows that Sigi Regency ranks first in Central Sulawesi with the highest undernutrition rate (156%). Numerous toddler food products now include moringa leaves, and the government has addressed undernutrition through programs such as the Supplementary Feeding Program. Moringa leaves have been widely used to tackle malnutrition issues, as applied in Sigi Regency, where moringa and anchovy (Teri) are staple foods of the Kaili tribe. Local food modification efforts are among the strategies to enhance nutritional intake. This study aims to evaluate the effectiveness of modifying a snack bar made from anchovy fish and moringa leaves to improve weight in malnourished toddlers. The method used was a quasi-experimental design with 40 undernourished toddlers whose weights were measured before and after consuming the modified snack bar. Results showed a significant improvement in the nutritional status of the toddlers, especially for those previously classified as severely malnourished.
Co-Authors Abdul Azis R Fathul Huda Huda, Fathul Jenita Frisilia Kadek Bramdhika Ada Nirwan, Multy Rahmat Yanuary Suharno H. Syukur Yanuary, Rahmat