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PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PT. PRIMAGUM SEJATI DI MAKASSAR Tiong, Piter
SEIKO : Journal of Management & Business Vol 1, No 2 (2018): January-Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

AbstrakTujuan penelitian ini adalah untuk mengetahui dan menganalisis sejauh mana pengaruh kualitas layanan melalui bukti fisik, kehandalan, daya tanggap, jaminan dan empati terhadap loyalitas pelanggan pada PT. Pribagum Sejati di Makassar,Â serta untuk menganalisis variabel manakah dari kualitas layanan yang paling berpengaruh terhadap loyalitas pelanggan pada PT. Primagum Sejati di Makassar. Untuk mengimplementasikan tujuan tersebut maka digunakan metode pengumpulan data melalui penyebaran kuesioner, sedangkan alat analisis yang digunakan adalah : uji instrument penelitian (uji validitas dan reliabilitas), uji asumsi klasik (uji normalitas, uji multikolineritas, serta uji heterokesdastisitas), analisis regresi linear berganda, serta pengujian hipotesis Hasil penelitian menemukan bahwa hasil analisis regresi linear berganda, maka dapat disimpulkan bahwa kualitas layanan yang terdiri dari bukti fisik, keandalan, daya tanggap, jaminan dan empati berpengaruh positif dan signifikan terhadap loyalitas pelanggan pada PT. Primagum Sejati di Makassar, sedangkan dari hasil pengujian koefisien secara parsial (uji t) maka dapat disimpulkanÂ bahwa variabel yang paling dominan berpengaruh terhadap loyalitas pelanggan pada PT. Primagum Sejati di Makassar adalah daya tanggap atau responsiveness.Â Kata kunci : Â Â Bukti fisik, kehandalan, daya tanggap, jaminan dan empati terhadap loyalitas pelangganÂ AbstractThe purpose of this study was to determine and analyze the extent to which effect the quality of service through the physical evidence, reliability, responsiveness, assurance and empathy effect on customer loyalty to the PT. Primagum Sejati in Makassar, to analyze which variables of service quality the most influence on customer loyalty to the PT. True Primagum in Makassar. To implement these objectives, the used method of collecting data through questionnaires, while analysis tools used are: test of research instrument (validity and reliability), classical assumption (normality test, multicolinearity, and test heterokesdastisitas), multiple linear regression analysis, and hypothesis testing (F test and t test). The study found that the results of multiple regression analysis, it can be concluded that the quality of service that consists of physical evidence, reliability, responsiveness, assurance and empathy positive and significant impact on customer loyalty in PT. True Primagum in Makassar, while the results of the partial coefficient test (t test) it can be concluded that the most dominant variable effect on customer loyalty in PT. True Primagum in Makassar is the responsiveness or responsiveness. Keywords :Â Â Physical Evidence, Reliability, Responsiveness, Assurance And Empathy For Customer Loyalty

Analisis Implementasi Budaya Organisasi dalam meningkatkan Kinerja Karyawan melalui Motivasi Kerja dan Kepuasan Kerja : Study Empirik Beberapa Café di kota Makassar Piter Tiong; Partono Soemaryo
Amkop Management Accounting Review (AMAR) Vol. 2 No. 1 (2022): January - June
Publisher : Pascasarjana STIE Amkop Makassar

Dewasa ini bisnis cafe di Indonesia mengalami pertumbuhan yang pesat sehingga mendorong banyak pengusaha coffee shop menyediakan berbagai macam pilihan aneka makanan dan minuman dengan rasa berbeda dan harga yang bersaing. Tujuan penelitian ini adalah untuk mengetahui pengaruh budaya organisasi terhadap motivasi kerja dan kepuasan kerja, untuk mengetahui pengaruh budaya organisasi, motivasi kerja dan kepuasan kerja terhadap kinerja karyawan, serta untuk mengetahui pengaruh motivasi dan kepuasan kerja dapat memediasi pengaruh budaya organisasi terhadap kinerja karyawan pada beberapa Cafe di kota Makassar. Untuk mengimplementasikan tujuan tersebut maka digunakan teknik pengumpulan data melalui observasi dan penyebaran kuesioner, dengan teknik analisis data menggunakan analisis SEM Amos. Hasil penelitian menemukan bahwa budaya organisasi memberikan pengaruh yang bermakna terhadap motivasi kerja karyawan, Budaya organisasi memberikan pengaruh yang bermakna dalam meningkatkan kinerja, Motivasi kerja memberikan pengaruh yang bermakna dalam meningkatkan kinerja karyawan. Kepuasan kerja dapat memberikan pengaruh yang bermakna dalam meningkatkan kinerja karyawan. Hasil uji mediasi menemukan bahwa motivasi kerja dan kepuasan kerja dapat memediasi pengaruh budaya organisasi terhadap kinerja karyawan yang bekerja pada beberapa Café di kota Makassar

Pengaruh Daya Tarik Iklan dan Celebrity Endorser Terhadap Peningkatan Penjualan Mobil (Studi Kasus pada PT. Bosowa Berlian Motor di Makassar) Piter Tiong; Partono Sumaryo; Abdul Latif, R; Muhmmad Yunus Dalle
Jurnal Mirai Management Vol 8, No 2 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i2.5437

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh daya tarik iklan dan celebrity endorser terhadap peningkatan penjualan mobil pada PT. Bosowa Berlian Motor di Makassar. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian kausalitas untuk mengetahui hubungan antara daya tarik iklan dan celebrity endorser terhadap peningkatan penjualan yang dilakukan oleh perusahaan. Populasi dalam penelitian ini adalah pelanggan yang membeli mobil Mitsubishi sebanyak 100 responden. Teknik pengumpulan data melalui penyebaran kuesioner, sedangkan teknik analisis data menggunakan analisis regresi linear berganda dengan bantuan program SPSS release 27. Hasil penelitian yang dilakukan diperoleh temuan bahwa daya tarik iklan berpengaruh positif dan signifikan terhadap peningkatan penjualan mobil pada PT. Bosowa Berlian Motor di Makassar. Kemudian celebrity endorser berpengaruh positif dan signifikan terhadap peningkatan penjualan mobil pada PT. Bosowa Berlian Motor di Makassar Kata kunci : daya tarik iklan, celebrity endorser dan penjualan

The Influence of Digital Competency, Employee Engagement, and Leadership Style on SME Employee Performance in Indonesia: Innovation Capability as A Mediator and Organizational Culture as A Moderator in the Society 5.0 Era Tiong, Piter; Sumaryo, Partono; Simamora, Siti Aisyah Putri
STI Policy and Management Journal Vol 9, No 2 (2024): STI Policy and Management
Publisher : National Research and Innovation Agency, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14203/STIPM.2024.405

This study investigates the impact of digital competency, employee engagement, and leadership style on employee performance in Indonesian SMEs, framed within the Society 5.0 era. The study uniquely incorporates innovation capability as a mediator and organizational culture as a moderator, exploring how these factors enhance performance and innovation in a digitally advancing society. Using a quantitative approach and data from 350 SME employees, the findings demonstrate that digital competency, engagement, and leadership style significantly influence performance. Moreover, innovation capability mediates these relationships, while a supportive organizational culture strengthens the link between these factors and innovation. This study’s novel approach provides valuable insights into HRM strategies, emphasizing the need for ongoing digital skill development, engaged leadership, and adaptive cultural practices to drive resilience and innovation in SMEs. These findings contribute to the broader understanding of effective performance enhancement practices in the Society 5.0 context, providing actionable recommendations for SME managers.

From Experience to E-WOM: Unpacking the Power of Tourist Motivation and Marketing Mix on Revisit Intentions in Taiwan Tiong, Piter; Farida, Umi; Haris, Abdul; Azizurrohman, Muhammad
Journal of Marketing Innovation (JMI) Vol. 5 No. 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v5i1.206

This study investigates the mediating role of electronic word-of-mouth (e-WOM) between the marketing mix, tourist experience, and revisit intentions, and examines how tourist motivation moderates the e-WOM–revisit intention relationship. Data from 300 tourists who had recently visited Taiwan were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that e-WOM significantly mediates the relationship between both the marketing mix and tourist experience on revisit intentions. A well-executed marketing mix and positive experiences encourage tourists to share their experiences online, which increases their likelihood of revisiting. The moderating analysis reveals that the influence of e-WOM on revisit intentions is stronger for tourists seeking personal enjoyment compared to transactional motives. This study contributes to consumer behavior theory by highlighting how intrinsic motivations amplify the impact of e-WOM. Practically, it offers strategies for fostering e-WOM through personalized experiences, social media engagement, and emerging technologies like AI and augmented reality. Future research should adopt longitudinal designs to capture evolving tourist behavior and explore the role of social media influencers on platforms such as TikTok. The findings underscore the importance of e-WOM in shaping tourist behavior, offering practical insights for destination marketers to enhance engagement and revisit intentions.

Pengaruh Tambahan Penghasilan Pegawai dan Kompetensi Sumber Daya Manusia terhadap Kinerja Pegawai dimediasi Motivasi Kerja pada Dinas Kesehatan Kabupaten Sinjai Supardi Supardi; Mattalatta Mattalatta; Piter Tiong Phie
Bata Ilyas Journal of Accounting Vol 7, No 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/bijac.v7i1.11954

Penelitian ini bertujuan untuk menganalisis pengaruh tambahan penghasilan pegawai dan kompetensi sumber daya manusia terhadap kinerja pegawai yang dimediasi motivasi kerja pada Dinas Kesehatan Kabupaten Sinjai. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah seluruh pegawai negeri sipil pada Dinas Kesehatan Kabupaten Sinjai sebanyak 110 orang. Teknik pengambilan sampel menggunakan sampel jenuh sehingga seluruh populasi dijadikan sampel penelitian. Pengumpulan data dilakukan melalui penyebaran kuesioner dan dianalisis menggunakan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa tambahan penghasilan pegawai berpengaruh positif dan signifikan terhadap motivasi kerja. Kompetensi sumber daya manusia juga berpengaruh positif dan signifikan terhadap motivasi kerja. Selain itu, tambahan penghasilan pegawai dan kompetensi sumber daya manusia berpengaruh positif dan signifikan terhadap kinerja pegawai. Motivasi kerja terbukti berpengaruh positif dan signifikan terhadap kinerja pegawai. Hasil penelitian juga menunjukkan bahwa motivasi kerja mampu memediasi pengaruh tambahan penghasilan pegawai dan kompetensi sumber daya manusia terhadap kinerja pegawai pada Dinas Kesehatan Kabupaten Sinjai.

Agile Leadership in Digital Work Systems: Psychological Pathways to Innovation and Employee Performance Tiong, Piter; Adi, Yusram; Nuryadin, Andi; Soemaryo, Partono; Irwan, Andi
Jurnal Aplikasi Manajemen Vol. 24 No. 1 (2026)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2026.024.1.01

Organizations increasingly rely on adaptive leadership practices and Digital Human Resource Management systems to sustain innovation and Work Performance in rapidly changing work environments. However, limited studies have examined how these organizational factors jointly influence employees’ psychological resources and behavioral outcomes. Drawing on social cognitive and socio-technical perspectives, this study investigates how leadership agility and Digital Human Resource Management influence Self-Efficacy, innovative work behavior, and work performance, while also examining psychological safety as a contextual boundary condition. A quantitative explanatory design was employed using survey data collected from 392 employees working in education, service, and digital-based organizations. The proposed model was tested using partial least squares structural equation modeling. The findings indicate that leadership agility and digital HRM significantly enhance employees’ Self-Efficacy and innovative work behavior. Self-Efficacy positively influences both Innovative Work Behavior and work performance, while innovative work behavior emerges as the strongest predictor of Work Performance. Mediation analysis further reveals that Self-Efficacy and Innovative Work Behavior serve as key psychological and behavioral mechanisms linking leadership and HRM practices to performance outcomes. In addition, psychological safety strengthens the influence of leadership agility on innovative work behavior, suggesting that agile leadership becomes more effective in supportive interpersonal climates. The study contributes to leadership and digital HRM literature by integrating adaptive leadership, digital HRM practices, and employee psychological mechanisms within a unified framework. For managers, the findings highlight that investing in agile leadership development, implementing digital HR platforms that support continuous learning and feedback, and fostering psychologically safe team environments can significantly enhance employee innovation and performance.

PENGARUH PERPUTARAN PIUTANG TERHADAP PROFITABILITAS PADA PERUSAHAAN PT MITRA PHINASTIKA MUSTIKA Tbk Piter Tiong
SEIKO : Journal of Management & Business Vol 1, No 1 (2017): July-December
Publisher : Program Pascasarjana STIE Amkop Makassar

Abstrak Tujuan dalam penelitian ini adalah untuk mengetahui dan menganalisis pengaruh perputaran piutang terhadap profitabilitas. Untuk kece slot mengaplikasikan tujuan tersebut maka jenis data yang digunakan dalam penelitian ini adalah data kualitatif, sedangkan sumber data dalam penelitian ini adalah data sekunder. Untuk menjawab rumusan masalah yang telah diajukan, maka digunakan kece slot metode analisis yakni deskriptif yang menjelaskan perputaran piutang dalam kaitannya dengan profitabilitas (ROA). Hasil penelitian yang dilakukan yakni perhitungan analisis regresi antara perputaran piutang dengan return on asset (ROA) berpengaruh positif dan signifikan, dimana setiap kenaikan piutang akan dapat meningkatkan ROA. Hasil kece slot analisis korelasi antara perubahan perputaran piutang dengan Return on Asset (ROA) dapat dilihat memiliki hubungan yang cukup kuat. Sedangkan dilihat dari nilai koefisien korelasi dan koefisien determinasi bahwa perputaran piutang memiliki hubungan yang kuat terhadap peningkatan ROA. Kata kunci : Perputaran piutang, return on asset (ROA) Abstract The purpose of this research is to know and analyze the effect of receivable turnover to profitability. To apply these objectives, the data type of data used in this study is qualitative data, while the data source in this study is secondary data. To solve the problem formulation as well as to prove the hypothesis proposed, it is used descriptive analysis method that explains the turnover of receivables in relation to profitability (ROA). The result of the research is calculation of regression analysis between receivable turnover with return on asset (ROA) have positive and significant effect, where every increase of receivable will increase ROA. The result of correlation analysis between the change of receivable turnover with Return on Asset (ROA) can be seen has strong relation. While seen from the correlation coefficient and coefficient of determination that receivable turnover has a strong relationship to the increase ROA. Keywords: Accounts receivable turnover, return on investment

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