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All Journal Journal of Economic, Business and Engineering (JEBE) Jurnal Riset Manajemen dan Ekonomi
Jumjuma Jumjuma
Politeknik Negeri Medan
Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Mechanical Engineering

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PENGEMBANGAN PEMBELAJARAN PRAKTIK MATA KULIAH SIMULASI BISNIS SECARA VIRTUAL PADA PROGRAM STUDI ADMINISTRASI BISNIS POLITEKNIK NEGERI MEDAN Jumjuma Jumjuma; Agus Mariani Saragih; Nursiah Fitri; Fivi Rahmatus Sofiah
Journal of Economic, Business and Engineering (JEBE) Vol 5 No 2 (2024): April
Publisher : Fakultas Teknik dan Ilmu Komputer (FASTIKOM) Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v5i2.6835

Abstract

Penelitian ini bertujuan untuk mengetahui model pembelajaran simulasi bisnis virtual dan selanjutnya untuk mengetahui model desain proses pembelajaran simulasi bisnis virtual yang digunakan mahasiswa Prodi Administrasi Bisnis Politeknik Negeri Medan. Pengumpulan data dilakukan dengan melakukan observasi langsung pada prodi Administrasi Bisnis khususnya di kelas dengan praktik mata kuliah Simulasi Bisnis. Analisis data dilakukan dengan mentabulasi data, dan mengolah data dengan mentranskripkan hasil wawancara, mengkode dan mengintepretasikannya sehingga selanjutnya menyimpulkan dengan model pembelajaran simulasi bisnis. Hasil penelitian adalah pengembangan praktik mata kuliah simulasi bisnis secara virtual dengan mengembangkan yang telah dibuat www.moonsonsim.com, kemudian dilakukan dengan tiga (3) tahapan: analisis kebutuhan, pengumpulan data, desain produk/pembelajaran virtual dan Desain proses pembelajaran simulasi bisnis secara virtual dilakukan dengan cara memilih edmodo, penyiapan foto foto bahan pembelajaran, menyiapkan pointer pointer kalimat pengajaran virtual, menyiapkan peralatan pembuatan pengajaran virtual
Pengaruh Diskon dan Gratis Ongkos Kirim terhadap Keputusan Pembelian Pengguna Shopeefood pada Mahasiswa Politeknik Negeri Medan Mhd. Wahyu Lubis; Jumjuma Jumjuma; Irwan Musriza Harahap; Harris P. Nasution; Annalisa Sonaria Hasibuan
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 4 (2026): Oktober: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i4.5017

Abstract

This study aims to determine the extent to which discounts and free shipping influence the purchasing decisions of Politeknik Negeri Medan students who use ShopeeFood, both individually and simultaneously. A total of 99 active students who had previously made transactions through ShopeeFood participated in this quantitative study. Respondents were selected using purposive sampling, while the sample size was determined using the Slovin formula. SPSS version 23 was used to analyze the data, including instrument validity and reliability tests, classical assumption tests, multiple linear regression analysis, as well as hypothesis testing through t-test, F-test, and coefficient of determination. The results showed that the discount variable had a positive and significant effect on purchasing decisions, as indicated by a tcount of 2.434, which was greater than the ttable value of 1.985, with a significance value of 0.017. Similarly, free shipping had a positive and significant effect, with a t-count of 9.234, which exceeded the ttable value of 1.985, with a significance value of 0.000. Simultaneously, discounts and free shipping had a significant effect on purchasing decisions, as indicated by an Fcount of 124.025, which was greater than the Ftable value of 3.09, with a significance value of 0.000. The coefficient of determination (R Square) of 0.721 indicates that 72.1% of the variation in purchasing decisions can be explained by discounts and free shipping, while the remaining 27.9% is explained by other factors outside the scope of this study. The regression coefficients indicate that free shipping has a stronger influence on purchasing decisions than discounts.
Co-Authors Agus Mariani Saragih Fivi Rahmatus Sofiah Harahap, Irwan Musriza Harris P. Nasution Hasibuan, Annalisa Sonaria Mhd. Wahyu Lubis Nursiah Fitri -