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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Management and Business Progress Community Service Progress Economic Development Progress
Sarwoto Sarwoto
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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INOVASI KEMASAN DAN DIGITALISASI PEMASARAN UMKM GULA MERAH PAK GUNAWAN DI DESA PELANGGIRAN LAUT TADOR KECAMATAN LAUT TADOR KABUPATEN BATU BARA Fahrizal Perangin Angin; Eryolen Ratno Sinaga; Nurul Azmi; Zura Agustin; Ivan Febri Pratama; Hermansyah Hermansyah; Sarwoto Sarwoto; Willy Cahaydi; Didik Gunawan; Fitrianingsih Fitrianingsih
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40416

Abstract

Usaha mikro kecil dan menengah (UMKM) merupakan perkumpulan masyarakat yang berkarya dan melakukan kegiatan wirausaha yang sangat erat kaitannya dengan bidang ekonomi. Melalui UMKM, masyarakat semakin mudah berkolaborasi antara masyarakat satu dan lainnya. Peluang Usaha UMKM di Desa Pelanggiran Laut Tador memiliki banyak potensi untuk memperoleh tingkat keuntungan yang cukup tinggi. Namun, disayangkan kebanyakan masyarakat di sana masih belum mengetahui potensi akan desa tersebut. Maka dari itu, sudah saatnya masyarakat mulai menggali potensi-potensi usaha yang sudah ada. Terlebih, saat ini perkembangan teknologi yang semakin pesat dimana akan semakin mempermudah menjalankan suatu usaha. Kegiatan pengabdian masyarakat ini ditujukan agar peningkatan ekonomi lokal masyarakat adalah memberikan pendampingan pemberdayaan ilmu dan teknologi tentang manjemen usaha UMKM yang terdiri dari aspek perencanaan, pengorganisasian, pelaksanaan dan evaluasi kegiatan usaha, serta strategi distribusi pemasaran yang terdiri dari aspek pengelolaan kemasan dan pemasaran secara online, serta peningkatan kompetensi sumber daya pelaku UMKM yang terdiri dari aspek pelatihan tentang pembuatan produk berdasarkan potensi desa.
Pengaruh Kualitas Produk Dan Label Halal Terhadap Keputusan Pembelian Dengan Kepercayaan Sebagai Variabel Mediasi: Studi Kasus pada Follower Instagram Scarlett Carnelius Ricardo Manurung; Rosida Rosida; Sarwoto Sarwoto
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.170

Abstract

The aim of this study was to examine how the impact of product quality and the presence of a halal label affect consumer purchasing choices, with trust playing a mediating role. The study focused on Scarlett's Instagram followers. The study explored both direct and indirect effects. This research falls under the category of explanatory research, aiming to elucidate causal relationships between variables through hypothesis testing. The study employed a quantitative approach utilizing SmartPLS (Partial Least Square) software version 3.0. Two sub-models were utilized: the measurement model (outer model) and the structural model (inner model). The sampling method employed was accidental, with 97 respondents chosen using the Cochran formula. The direct impact analysis revealed that product quality significantly influenced purchasing decisions, with a value of 2.246 and a significant value of 0.025. However, the presence of a halal label did not significantly affect purchasing decisions, registering a value of 0.317 and a significant value of 0.751. Product quality significantly influenced trust, with a value of 7.556 and a significant value of 0.000, while the halal label did not significantly affect trust, with a value of 1.934 and a significant value of 0.054. Trust significantly influenced purchasing decisions, with a value of 20.906 and a significant value of 0.000. Regarding the indirect effects, trust was found to mediate the relationship between product quality and purchasing decisions, with a value of 6.618 and a significant value of 0.000. However, trust was not found to mediate the relationship between halal labels and purchasing decisions, with a value of 1.943 and a significant value of 0.053.
Peran Kepuasan Pelanggan Dalam Mediasi Pengaruh Kualitas Pelayanan Dan Discount Terhadap Impulse Buying Pelanggan Toko Sepatu Stars Rido Purba; M. Arian L. Sinaga; Sarwoto Sarwoto; Cia Cai Cen
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.183

Abstract

This research uses approach study quantitative with type study purposeful explanatory research For analyze How connection between One variable with variable other . Population in this research is customer Stars Tebing Tinggi Shoe shop , numbering 96 people. Tools analysis : validity test, test reliability, statistical t test and indirect effect test with use Smart tools PLS 3.0.Results of this research shows that quality service influential significant to satisfaction customers , discounts   influential to satisfaction customers, quality service influential against impulse buying , discounts   influential to impulse buying , satisfaction settlement  influential to impulse buying , and  quality service as well as influence discount to satisfaction customer as intervening variable.
SOSIALISASI LEGALITAS DAN MANAJEMEN USAHA BAGI PELAKU USAHA UMKM DI KECAMATAN BAJENIS KOTA TEBING TINGGI Sarwoto Sarwoto; Suci Etri; M. Alang Khairunnizar
Community Service Progress Vol. 1 No. 2 (2022): Community Service Progress Edisi Desember 2022
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v1i2.40

Abstract

Kegiatan PKM dilaksanakan di Kecamatan BajenisKota Tebing Tinggi dengan maksud menyasar perwakilan tujuhlingkungan dikecamatan bajenisdari sektor usaha UMKM. Adapun jenis usaha yang diperjualbelikan berupa souvenir,snack, catering, fashion jasa bengkel, dan jajanan tradisional. Adapun tujuan dilaksanakannya kegiatan pengabdian ini adalah untuk mengedukasi pelaku usaha tentang legalitas dan aspek pengelolaan kegiatan usaha yang mendukung kegiatan usahayang dijalankan.Strategi pelaksanaan kegiatan terdapat tiga tahapan yaitu Prasurvei, pembentukan tim, penyusunan proposal dan penyerahan, koordinasi tim dan mitra, dan persiapan alat dan materi pelatihan adalah bagian dari persiapan tahap pertama. Sedangkan bagian sosialisasi dari tahap kedua programini disebut tahap pelaksanaan yakni penyuluhan (dengan penjelasan) dan diskusi adalah dua metode sosialisasiyang akan dilakukan. Tahap evaluasi dan pelaporan merupakan tahap ketiga.Dari hasil kegiatan setelah proses sosialisasi ini diketahu bahwa para wirausaha telah memahami mengenaimaksud dan tujuan darilegalitas merek. Para pelaku bisnis memahami mekanisme strategi pemasaran dengan lebih baik, dan mereka menggunakan media elektronik untuk mempromosikan produk dan layanan mereka untuk meningkatkan penjualan. Target yang dicapai dalam kegiatan ini adalahdi bidang ekonomi dan hukum
Pengembangan UMKM dan Pemanfaatan Limbah Sampah Sebagai Industri Kreatif Melalui Kuliah Kerja Nyata di Kelurahan Bagelen Sarwoto Sarwoto; Nursaimatussadiya Nursaimatussadiya; Fitrianingsih Fitrianingsih; Suci Etri Jayanti
Community Service Progress Vol. 2 No. 2 (2023): Community Service Progress Edisi Desember 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v2i2.119

Abstract

Micro, small and medium enterprises (MSMEs) are community associations that work and carry out entrepreneurial activities that are closely related to the economic sector. Through MSMEs, it becomes easier for people to collaborate between one community and another. One of the subdistricts that really supports the development of MSMEs is Bagelen Subdistrict. The large number of local MSME actors in the culinary sector is considered to have greatly advanced the village economy. But on the other hand, almost every day these MSMEs produce various kinds of waste left over from merchandise production. This problem can be handled by processing waste into creative crafts that have selling value. The aim of the service program is to increase the economic value of waste into additional income for MSMEs. The methods used are socialization, training and marketing assistance. The program results show that MSME waste can be processed into economical knick-knacks in Bagelen Village. These results have implications for increasing the income of MSMEs in Bagelen Village.
Pemanfaatan Digital Marketing Pada UMKM Dalam Meningkatkan Penjualan pada Kelurahan Tebing Tinggi Kecamatan Padang Hilir Kota Tebing Tinggi Rodi Syafrizal; Nursaimatussaddiya Nursaimatussaddiya; Christin Natalia Sianipar; Sarwoto Sarwoto
Community Service Progress Vol. 3 No. 1 (2024): Community Services Progress Edisi Juni 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v3i1.173

Abstract

This community service activity emphasizes increasing MSME sales through the use of digital marketing, especially for tofu entrepreneurs.  The aim of this activity is marketing training using Digital Marketing by providing skills that can increase family income thereby increasing welfare. The aim of this Community Service Activity is to develop MSMEs (Micro, Small and Medium Enterprises) and creative industries in the Tebing Tinggi sub-district community. Especially for jangek cracker products through Digital Marketing training.
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Produk-Produk Online Pada Marketplace Bukalapak: Studi Kasus Pada Followers Instagram Bukalapak Ivana Supi Al’amudi; Surya Darma; Nursaimatussaddiya Nursaimatussaddiya; Sarwoto Sarwoto
Economic Development Progress Vol. 3 No. 1 (2024): Economic Development Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v3i1.172

Abstract

This study aims to determine the factors that influence the decision to purchase online products on the Bukalapak Marketplace (Case Study on Bukalapak Instagram Followers). The research method used is a quantitative method using SPSS version 25.00. The results were collected from the results of distributing questionnaires to bukalapak users as many as 100 respondents. The analytical method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is the normality test, multicolonearity test, heteroscedasticity test, multiple linear regression analysis, analysis of the coefficient of determination (R2), hypothesis testing, namely the T test. The results of SPSS in this study are the price variable (X1) affects the purchasing decision variable (Y ), Brand image variable (X2) has no effect on purchasing decision variables (Y), product quality (X3) affects purchasing decisions (Y) and Product quality (X3) is the most dominant variable influencing purchasing decisions (Y).
Co-Authors Cai Cen, Cia Carnelius Ricardo Manurung Christin Natalia Sianipar Didik Gunawan Eryolen Ratno Sinaga Fahrizal Perangin Angin Fitrianingsih Fitrianingsih Hermansyah Hermansyah Ivan Febri Pratama Ivana Supi Al’amudi M. Alang Khairunnizar M. Arian L. Sinaga Nursaimatussadiya Nursaimatussadiya Nurul Azmi Rido Purba Rika Surianto Zalukhu Rosida Rosida Sri Murni Suci Etri Suci Etri Jayanti Surya Darma Syafrizal, Rodi Willy Cahaydi Zura Agustin