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E-Commerce Development System In Improving The Stability Of Umkm In Deli Serdang, North Sumatera Taufik Yuandika Bahri
Jurnal Info Sains : Informatika dan Sains Vol. 13 No. 03 (2023): Informatika dan Sains , Edition December 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

E-Commerce is one of the latest ways that many people are interested in to sell brand merchandise because it provides convenience but the effect of this convenience also results in the emergence of an unhealthy competition between sellers to attract consumer attention. This study aims to determine the effect of perceived usefulness, perceived convenience, attitudes, behavioral interests, and behavioral control on the use of e-commerce in Medan city. The type of data used in this study is to use primary data obtained from respondents directly using a questionnaire. The population in this study amounted to 150 traders and a sample of 60 clothing and accessories traders The results showed that the behavioral interest variable (X4) had a partially positive and significant effect on the use of e-commerce (Y), the attitude variable (X3) had a partially positive and insignificant effect on the use of e-commerce (Y), and the remaining variables, namely, perceived usefulness (X1), perceived convenience (X2), and behavioral control (X5) had no partial effect on the use of e-commerce (Y). the determination test results of the study were 0.311 (31.1%) and the remaining 68.9% was explained by other factors or variables not included in this study. However, all the independent variables in this study have a significant effect simultaneously on the dependent variable.
Pelatihan Desain Grafis dan Videografi Sebagai Media Pendukung Proses Pembelajaran Aisyah, Chairini; M, Fauzan; Hartanto, Denny; Yuandika, Taufik
Wahana Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 2 (2024): Edisi Desember
Publisher : Ilmu Bersama Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56211/wahana.v3i2.756

Abstract

Pengabdian ini bertujuan untuk pelatihan desain grafis dan videografi siswa menggunakan aplikasi Canva dan CapCut sebagai media pendukung proses pembelajaran. Literasi digital, termasuk desain grafis dan videografi, adalah keterampilan penting yang mendukung proses pembelajaran kreatif sekaligus mengasah pemikiran kritis dan inovatif siswa di era digital. Metode pengabdian ini menggunakan pendekatan stimulative, struktur, dan holistic yang dirancang untuk memastikan proses pembelajaran berlangsung secara menyeluruh, terarah, dan interaktif. Metode pelatihan melibatkan penggunaan aplikasi Canva dan CapCut yang disesuaikan dengan pemahaman siswa dalam sebuah desain grafis khususnya poster dan videografi dalam kreativitas membuat trend video. Implikasi dari temuan ini adalah pentingnya literasi digital dalam menunjang upaya mendukung siswa menjadi kompetitif dan inovatif, pelatihan ini dirancang untuk membekali mereka dengan kemampuan dasar dalam desain grafis dan videografi. Pengabdian ini menekankan pentingnya media pembelajaran interaktif melalui desain poster dan video, dengan harapan mampu mendukung pembelajaran yang lebih menarik dan efektif bagi siswa.
PERAN BISNIS DIGITAL, DESAIN, DAN TEKNOLOGI DI SMK BBC MEDAN Pasaribu, Widi Sriwahyuni; Aisyah, Charini; Yuandika, Taufik; Hartanto, Denny
JALIYE: Jurnal Abdimas, Loyalitas, dan Edukasi Vol. 3 No. 2 (2024): JALIYE: Jurnal Abdimas, Loyalitas, dan Edukasi
Publisher : Fakultas Keguruan dan Ilmu Pendidikan UNIVA Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47662/jaliye.v3i2.889

Abstract

One of the levels of education in Indonesia is Vocational High School (SMK), whose graduates are expected to be ready to work, especially to create job opportunities according to their vocational skills. Currently, a realistic step that graduates can take is to start a business by leveraging digital technology. Digital business is a transformation toward more efficient business practices. This activity aims to educate students about the role of digital business, design, and technology in entrepreneurship. The partners in this activity are students of SMK BBC Medan. The method used is Community Education as a substitution for science and technology. The material is delivered through lectures with the assistance of PowerPoint. The Community Service Program (PKM) activities include observation, implementation, documentation, and evaluation. The results of the PKM activity observation show that the students have an interest in starting a digital business. This is evident from the enthusiasm and curiosity of the students there.
Peningkatan Kapasitas Tenaga Kerja terhadap Pembangunan Berkelanjutan dan Efisiensi Energi pada Proyek Gedung PTTUN Medan Nugraha, Adhita; Ginting, Yeshi Ulina Utami; Suranto, Suranto; Marini, Marini; Aisyah, Chairini; Pasaribu, Widi Sriwahyuni; Bahri, Taufik Yuandika; Siregar, Afrizal Ramadhan
Wahana Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 1 (2025): Edisi Juni
Publisher : Ilmu Bersama Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56211/wahana.v4i1.1111

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan untuk meningkatkan kapasitas tenaga kerja proyek konstruksi dalam memahami dan menerapkan prinsip pembangunan berkelanjutan dan efisiensi energi. Kegiatan dilaksanakan di proyek pembangunan Gedung Pengadilan Tinggi Tata Usaha Negara (PTTUN) Medan, dengan sasaran 56 orang pekerja yang terlibat langsung dalam pekerjaan struktur dan sistem MEP. Metode yang digunakan meliputi edukasi lapangan melalui presentasi, diskusi, demonstrasi teknis, pemasangan media visual, serta evaluasi observatif. Materi edukasi mencakup efisiensi energi, pengelolaan limbah konstruksi berbasis prinsip Reduce, Reuse, Recycle (3R), serta keselamatan dan kesehatan kerja (K3). Hasil kegiatan menunjukkan terjadinya perubahan signifikan pada perilaku kerja, seperti pencatatan volume beton yang akurat, rotasi penggunaan alat berat, pemilahan limbah untuk digunakan kembali, dan peningkatan kepatuhan terhadap prosedur kerja melalui SOP visual. Lingkungan kerja menjadi lebih bersih, tertib, dan aman dengan penurunan insiden kerja ringan. Model edukasi ini terbukti efektif dalam mendukung pencapaian standar green construction dan berpotensi direplikasi pada proyek serupa secara luas.
The Acceleration of Ev User in Medan: Through The Implementation of Marketing Mix and Ev Policy Pasaribu, Widi Sriwahyuni; Aisyah, Chairini; Bahri, Taufik Yuandika
Jurnal Teknologi dan Manajemen Vol 6, No 2 (2025): July
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat ITATS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.jtm.2025.v6i2.7585

Abstract

Electric Vehicles (EV) are an important pathway for decarbonizing transportation and a form of renewable energy as an environmentally friendly technology to accelerate sustainable development. This is in line with the Indonesian government's target in the Nationally Determined Contribution (NDC) document of reducing emissions by 31.89% in 2030. This paper aims to find out the government policies in accelerating the use of EV in Indonesia, especially in the city of Medan. Semi-structured interviews were done supported by voice note recordings, data collection, and observations of informants who were directly involved in the social conditions studied, that were those from four EV dealers in Medan City and additional informants, who were consumers who already use EV and the community, who have not used an electric vehicle, but know about the existence of the electric vehicle. The result the current policy has resulted in an increase in sales of 50% -60% and the use of EV in the city of Medan by 30%. Policies such as exemption from toll fees, parking in public places, and parking spaces that are easily accessible for electric vehicle drivers are needed. Apart from that, certainty is also needed regarding the policy on entry fees and EV impor taxes, which will affect EV production, especially pricing and variation. In conclusion, the policy cannot stand alone but is supported by a 4P marketing mix strategy (price, product, place, and promotion).Keywords: Electric Vehicle (EV), Marketing Strategy, Policy Incentive, Policy Option 
A Hybrid PULTS–SWARA–ELECTRE-I Model for Multi-Criteria Political Sentiment Classification on Indonesian Twitter Data Bahri, Taufik Yuandika; Aisyah, Chairini
Sinkron : jurnal dan penelitian teknik informatika Vol. 9 No. 4 (2025): Articles Research October 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/sinkron.v9i4.15314

Abstract

Social media platforms such as Twitter have become crucial for analyzing political sentiment, particularly in contexts where public opinion shifts rapidly. This study proposes a hybrid classification model that combines Probabilistic Uncertain Linguistic Term Set (PULTS), Stepwise Weight Assessment Ratio Analysis (SWARA), and ELimination Et Choice Translating REality (ELECTRE-I). Using a dataset of 7,800 tweets collected between January and July 2024 covering five major political parties in Indonesia, the model classifies tweets into positive, negative, and neutral sentiments. To address class imbalance, Easy Data Augmentation (EDA) was applied, while Term Frequency–Inverse Document Frequency (TF-IDF) was used for feature extraction. The results show that the proposed model achieves 90% accuracy and an F1-score of 85%, outperforming baseline methods such as SVM (86.7%), Naïve Bayes (83.3%), Decision Tree (88%), and K-Means (76.7%). These improvements demonstrate that the integration of linguistic uncertainty with expert-driven feature weighting provides measurable advantages in political sentiment classification. Beyond performance, the study contributes theoretically by extending multi-criteria decision-making methods into sentiment analysis and by offering a more interpretable alternative to opaque machine learning models. Together, these findings highlight the practical value of explainable decision frameworks for political communication while advancing methodological approaches for analyzing sentiment under uncertainty.
Job Enrichment Model Development Human-Centered Design in Reducing Job Hopping Intention of Generation Z Employees in North Sumatra Taufik Yuandika Bahri
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3618

Abstract

The phenomenon of job hopping intention among Generation Z employees has become a serious challenge for organizations, particularly in North Sumatra, which is experiencing economic growth. This study aims to develop a Human-Centered Design (HCD)–based job enrichment model to reduce job hopping intention among Generation Z employees. This study employs a mixed-methods approach with a sequential exploratory design. The qualitative phase was conducted through in-depth interviews and Focus Group Discussions (FGDs) to explore the work needs, preferences, and perceptions of Generation Z toward their jobs. The qualitative findings were used to formulate contextually relevant dimensions of HCD-based job enrichment. The quantitative phase involved a survey of 150 Generation Z employees across various service, manufacturing, and banking companies in North Sumatra. The sampling technique used was purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM-PLS) with SmartPLS. The results indicate that HCD-based job enrichment has a positive and significant effect on work engagement and job satisfaction, and a significant negative effect on job hopping intention. Work engagement and job satisfaction were found to partially mediate the relationship between job enrichment and job hopping intention. This study produces a conceptual and practical model for the development of HCD-based job enrichment that can be implemented by organizations to reduce job hopping intention among Generation Z employees in North Sumatra.