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All Journal Risâlah, Jurnal Pendidikan dan Studi Islam Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Mutiara: Jurnal Penelitian dan Karya Ilmiah Socio-Economic and Humanistic Aspects for Township and Industry Jurnal Ilmiah Ekonomi dan Manajemen Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Media Akademik (JMA) JURNAL RUMPUN MANAJEMEN DAN EKONOMI Prosiding Seminar Kesehatan Nasional Sexophone Al-Masail: Journal of Islamic Studies Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan JIMEK Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Muhammad Syihabuddin
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Promosi dan Kualitas Pelayanan terhadap Minat Beli di Maharani Florest Ika Widyawati; Muhammad Syihabuddin
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.4103

Abstract

Tanaman hias memiliki nilai estetika, ekologis, dan ekonomi yang semakin meningkat seiring berkembangnya minat masyarakat serta pemanfaatan media pemasaran modern. Persaingan usaha tanaman hias menuntut pelaku UMKM untuk menerapkan strategi promosi yang efektif dan memberikan kualitas pelayanan yang optimal guna meningkatkan minat beli konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan kualitas pelayanan terhadap minat beli konsumen pada usaha tanaman hias Maharani Florest. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data primer diperoleh melalui kuesioner berskala Likert lima poin yang disebarkan kepada 100 responden menggunakan teknik accidental sampling, sedangkan data sekunder diperoleh dari literatur yang relevan. Analisis data dilakukan menggunakan SPSS versi 25 melalui uji validitas, reliabilitas, uji asumsi klasik, dan regresi linier berganda. Hasil penelitian menunjukkan bahwa promosi berpengaruh positif dan signifikan terhadap minat beli konsumen, yang mengindikasikan bahwa strategi promosi yang tepat, khususnya melalui media sosial, mampu meningkatkan ketertarikan dan kesadaran konsumen. Kualitas pelayanan juga terbukti berpengaruh positif dan signifikan terhadap minat beli, di mana pelayanan yang cepat, ramah, dan responsif meningkatkan kepuasan serta kepercayaan konsumen. Selain itu, promosi dan kualitas pelayanan secara simultan memberikan kontribusi yang signifikan dalam menjelaskan variasi minat beli konsumen. Kesimpulannya, peningkatan promosi yang efektif dan kualitas pelayanan yang optimal merupakan strategi penting bagi UMKM tanaman hias untuk meningkatkan minat beli dan daya saing usaha.
Analisis Kapasitas Produksi dan Permintaan pada UMKM Nira Gitar Niki Nivolini; Muhammad Syihabuddin
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 4 No. 1 (2026): Februari : Mutiara : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v4i1.2900

Abstract

The creative industry sector, particularly the musical instrument craft, is showing a positive growth trend due to the increasing interest in music among the public. However, this rising demand often does not match the production capacity of small and medium enterprises (UMKM). This study aims to analyze the production capacity and demand patterns of Nira Gitar, a UMKM located in Klaten, Central Java. Using a descriptive qualitative approach, data was collected through in depth interviews with the owner and employees, field observations, and sales reports from January to December 2025. The findings show that Nira Gitar has an average monthly production capacity of 50 guitar units, with each unit taking 2 to 3 days to complete. This capacity is limited by several key factors, namely the use of manual production tools, a shortage of experienced workers, fluctuations in the availability of high-quality wood materials (mahogany and meranti), and weather conditions affecting the drying process. On the other hand, the total demand for the year 2025 reached 598 units, with the highest order recorded in December, totaling 118 units. The company's strategy of educating customers about the product and focusing on quality rather than quantity has built consumer trust, even though the production capacity is not yet able to meet market demand instantly. This study recommends the need for gradual modernization of production tools, training for workers' skills, and strengthening the supply chain of raw materials to improve efficiency and production volume in order to meet the continuously growing market demand.
Optimasi Efektivitas Operasional Melalui Transformasi Alur Pemesanan Manual Menjadi Terstandarisasi pada Bisnis Franchise F&B Zian Nur Fadhilah; Muhammad Syihabuddin
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 4 No. 1 (2026): Februari : Mutiara : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v4i1.2910

Abstract

The booking process with the food and municipal business (f&b) has an important part to contribute to the direct distribution of goods from the center to the partner. However, in xyz group, booking processes are still carried out by hand through unstructured format whatsapp messages, which leads to nonuniform data, miscommunication, and slow record keeping and distribution processes. This research aims to design standardized reservations forms as more effective course improvements solutions without the need for complex application development. The research method used is a qualitative description with a case study approach. Data collection techniques were made through direct observation during apprenticeship as well as detailed booking channels. In addition, the study adopted the system design approach (prototyping) in composing the proposal reservations system. Research shows that application of standardized booking forms can improve order order order order, improve information accuracy, and reduce the need for clarification by section MCC. The proposed system also facilitated the process of data recapitulation and increased the efficiency of divisional coordination, supporting the distribution operational efficiency of the F&B franchise.
Analisis Manajemen Persediaan dalam Penjualan Sapi Qurban Menjelang Hari Raya Idul Adha : Studi Kasus pada Peternakan Purnomo Sapi Mulyo di Desa Brajan, Boyolali, Jawa Tengah Muhammad Rafi Ramadhan; Muhammad Syihabuddin
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 1 (2026): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i1.2455

Abstract

This study aims to analyze the inventory management practices of qurban cattle at Purnomo Sapi Mulyo Farm in Boyolali, Central Java, particularly in facing the surge in demand prior to Eid al-Adha. The research is motivated by the unique characteristics of qurban cattle inventory, which involves living assets, seasonal demand, and biological risks that differ significantly from conventional inventory management. A qualitative descriptive approach with a case study design was employed to capture in-depth information regarding inventory planning, procurement, storage, and sales practices. Data were collected through in-depth interviews with the business owner as the key informant, direct observation of operational activities, and documentation review. The findings reveal that inventory management at the farm is conducted in a responsive manner based on consumer orders, enabling the business to minimize overstock risks and operational costs. However, inventory recording remains manual and unstructured, potentially limiting the accuracy of cost calculation and long-term planning. Price fluctuations and supply availability are strongly influenced by the Eid al-Adha momentum, while cattle health and lead time are critical factors affecting inventory effectiveness. From a theoretical perspective, the study extends inventory management concepts to the context of live and seasonal inventory. Practically, the findings suggest that implementing a simple yet structured inventory recording system could enhance operational efficiency and decision-making accuracy in local qurban cattle farms.
Analisis Strategi Pemasaran Sapi Qurban pada Peternakan Purnomo Sapi Mulyo Samuel Barita Manurung; Muhammad Syihabuddin
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 1 (2026): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i1.5832

Abstract

This study aims to analyze the marketing strategy of sacrificial cattle implemented by Purnomo Sapi Mulyo Farm in Boyolali Regency. The analysis focuses on the application of the marketing mix, customer satisfaction and loyalty, as well as the utilization of digital marketing in enhancing business competitiveness. A qualitative approach with a descriptive research design was employed. Data were collected through in-depth interviews and direct observations of marketing activities and business operations, with the farm owner serving as the main informant. Data analysis was conducted using qualitative descriptive techniques through data reduction, data display, and conclusion drawing. The results indicate that the farm’s marketing strategy primarily emphasizes product quality, fulfillment of customer expectations, and long-term relationships based on trust. Customer satisfaction is achieved through the provision of healthy cattle that meet religious requirements, accompanied by transparent service guarantees. Customer loyalty is reflected in repeat purchases and word-of-mouth recommendations. In addition, the strategic business location contributes to ease of access and purchasing decisions. Regarding digital marketing, social media platforms have been utilized as information channels; however, their use remains largely informative and has not been optimized in terms of interactivity and entertainment. This study contributes theoretically by reinforcing the relevance of customer satisfaction, loyalty, and digital marketing concepts within the sacrificial cattle farming sector. Practically, the findings provide insights for livestock business actors to develop more adaptive, creative, and sustainable marketing strategies in response to changing market dynamics.
Bank Sampah Sebagai Upaya Pemeliharaan Lingkungan, Edukasi Kebersihan dan Menambah Pendapatan Ekonomi Warga Desa Bakalan Anna Kridaningsih; Mareta Yogi Presila; Ilham Nur Widi Pratama; Adimas Permadi; Achmad Yhany Firmansyah; Ardiyoko Putra; Ilyas Ferdyansyah; Shafa Arrizqah Maghfiroh Putri; Candra Dwi Prastiyo; Muhammad Syihabuddin; Muhammad Novaldi Akbar Martunus; uliaurrahma Maulida; Novia Neli Tri Ambarwati; Adam Khumaini Rizqillah Aji; Aisyahtuz Zazkirani Febriyanti; Istiqomah Istiqomah; Ahmad Faizul Ilmi; Dyan Arya Dwi Admoko; Ragil Wulansari; Rahmad Andriansyah; Wahyu Tegar Dwi Septiawan; Fatich Al Ikhsan; Fitrotul Fahriyal Salma; Nurul Lia Arisusanti; Rica Maulida; Rochmad Nur Wakhid; Ratna Dwi Purwanti; Vira Octaviani
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 3 No. 2 (2026): April : Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v3i2.3149

Abstract

The 2025 Real Work Lectures use the Berdampak model (Real Work Lectures based on Community Impactful). The theme of our group's Community Service Program is the problem of household waste management in Bakalan Village, Gondang District, Mojokerto Regency, which requires proper handling. Open burning of waste causes air pollution and other adverse effects. In an effort to overcome this problem, KKN students have initiated the use of used barrels as a place to burn waste with minimal smoke. This program includes observation and socialization related to innovative technology in waste management. Through this activity, the community is introduced to the use of trash cans that reduce smoke pollution and produce briquettes as an alternative fuel from combustion residues. The program results show an increase in community awareness of waste management and the potential for reducing negative environmental impacts. This innovation opens up opportunities for the community to become a model of independent and sustainable waste management, which can be applied in other villages.
Pengaruh Variasi Produk Terhadap Keputusan Pembelian Pada Konsumen Gen Z di Kopi Kenangan Kota Solo Shabilla Chaqqiafni; Muhammad Syihabuddin
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i3.9558

Abstract

This study aims to analyze the effect of product variation on purchasing decisions among Generation Z consumers of Kopi Kenangan in Solo City. The research is motivated by the rapid growth of the modern coffee industry and the changing behavior of young consumers who tend to prefer innovative and diverse products. This study employs a quantitative approach with an associative research design. Data were collected through questionnaires distributed to 100 respondents using purposive sampling technique. The data were analyzed using simple linear regression with the assistance of SPSS software. The results indicate that product variation has a positive and significant effect on purchasing decisions, with a significance value of 0.000 < 0.05 and a coefficient of determination of 0.470. This means that product variation explains 47% of purchasing decisions, while the remaining is influenced by other variables outside the model. These findings suggest that greater product diversity increases consumers’ likelihood to make purchases. This study implies that businesses should continuously develop innovative product variations aligned with the preferences of Generation Z consumers.
Analisis Strategi Promosi Digital Produk OEM Tisu di PT Infinity Blessing Indonesia Ratna Nur Lestari; Muhammad Syihabuddin
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.5892

Abstract

This study analyzes the digital promotion strategy of OEM tissue products at PT Infinity Blessing Indonesia. In the digital era, effective promotion is essential for building brand awareness and expanding business-to-business (B2B) networks. The study aims to identify the current digital promotion practices, challenges faced, and strategies to optimize promotional performance. Using a qualitative descriptive approach, data were collected through in-depth interviews, observation, and documentation involving two key informants from the human resources and product design divisions. The findings indicate that the company has implemented digital promotion through its website, email marketing, and WhatsApp Business, but social media utilization remains limited to Instagram with low engagement. The company’s strengths lie in product customization flexibility, consistent quality, and responsive communication with business partners, while weaknesses include low brand awareness and minimal digital advertising efforts. The research implies that strengthening digital branding, optimizing social media platforms, and adopting paid digital advertising such as Google Ads and LinkedIn Ads can enhance competitiveness and visibility in the B2B market.  
Co-Authors Achmad Yhany Firmansyah Adam Khumaini Rizqillah Aji Adimas Permadi Afnia Ayu Safitri Ahmad Faizul Ilmi Aisyahtuz Zazkirani Febriyanti Ardiyoko Putra Candra Dwi Prastiyo Dyan Arya Dwi Admoko Eka Candra Maulana Elsa Novitasari Fatich Al Ikhsan Fitrotul Fahriyal Salma Hera Ratna Maharsi Ika Widyawati Ikka Agustin Purwaningrum Ilham Nur Widi Pratama Ilyas Ferdyansyah Istiqomah Istiqomah Kafabih, Abdullah Kridaningsih, Anna Linda Luthfi Nurul Huda, Luthfi Manggala, Kayan Mareta Yogi Presila Muhammad Novaldi Akbar Martunus Muhammad Rafi Ramadhan Nadia A. Suraj Niki Nivolini Nisha Kainth Novia Neli Tri Ambarwati Nurul Lia Arisusanti Priska Vibri Safira Ragil Wulansari Rahmad Andriansyah Ratna Dwi Purwanti Ratna Nur Lestari Rica Maulida Rochmad Nur Wakhid Rohmah Fauzia Oktaviani Roibin Samuel Barita Manurung Selangan E. Hyldgaard Septa Katmawanti, Septa Sesilia Dongu Wini Laba Shabilla Chaqqiafni Shafa Arrizqah Maghfiroh Putri uliaurrahma Maulida Vira Octaviani Wahyu Tegar Dwi Septiawan Widya Amelia Putri Yoni Mei Gantara Zian Nur Fadhilah