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The Effect of Service and Product Quality on Customer Satisfaction of Teh Tarik Jodi Manahan Nabila Rahmawati; Muhammad Syihabuddin
Jurnal Multidisiplin Sahombu Vol. 6 No. 01 (2026): Jurnal Multidisiplin Sahombu, January 2026
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growth of the culinary industry in Indonesia, particularly the trendy beverage segment, requires businesses to not only present attractive products but also provide satisfactory service to customers. Teh Tarik Jodi Manahan, a beverage shop in Surakarta City, faces challenges in maintaining customer satisfaction, despite its product flavors that are popular with young consumers. This study aims to analyze the influence of service quality and product quality on customer satisfaction, both partially and simultaneously. The study used a quantitative approach with a causal associative method. The study population was all Teh Tarik Jodi Manahan customers, with a sample of 83 respondents selected through purposive sampling. Data were collected using a 1–5 Likert scale questionnaire and direct observation of service and product conditions. Data analysis was performed using multiple linear regression using SPSS version 26, supplemented by validity, reliability, and classical assumption tests. The results showed that service quality and product quality simultaneously had a positive and significant effect on customer satisfaction. Partially, both variables also showed a positive effect on satisfaction, with the largest contribution coming from service quality. This study implies that improving service quality and product quality consistency are important strategies for maintaining customer loyalty and increasing customer satisfaction in the trendy beverage industry.
Pengaruh Inovasi Produk Dan Harga Terhadap Keputusan Pembelian Femishion.id di Industri Kemeja Wanita Online Irawati, Anastasia; Muhammad Syihabuddin
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 2 (2025): Desember : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i2.7570

Abstract

This study aims to analyze the influence of product innovation and price on consumer purchasing decisions at Femishion.id, an online fashion business specializing in women’s shirts marketed through e-commerce platforms such as Shopee, TikTok, and Instagram. The primary issue addressed in this research is the decline in active consumers and the increasing competition within the online fashion industry, which requires companies to enhance product innovation and adopt competitive pricing strategies. A quantitative research method was employed by distributing questionnaires to 69 respondents who had previously purchased products from Femishion.id. The research instruments were tested using validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis to determine both partial and simultaneous effects of the variables. The results indicate that product innovation and price have a positive and significant effect on consumer purchasing decisions, both partially and simultaneously. Price emerges as the most dominant factor influencing consumer behavior. Overall, 71.7% of the variance in purchasing decisions is explained by the two variables. These findings highlight that the combination of trend-aligned product innovation and competitive pricing is crucial in shaping purchasing decisions within the online women’s fashion industry. In conclusion, Femishion.id needs to prioritize updating product designs and maintaining price strategies that align with consumer purchasing power to sustain its competitive advantage.
Pengaruh Gaya Kepemimpinan dan Stres Kerja terhadap Turnover Intention di Mediasi Kepuasan Gen Z PT Win Era Digital Priska Vibri Safira; Muhammad Syihabuddin
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 2 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i2.8730

Abstract

This investigation is designed to investigate the impact of leadership style and work stress on attrition intention, with job satisfaction serving as a mediating variable, among Generation Z employees of PT Win Era Digital. A saturated sampling technique was employed to select a sample of all Gen Z employees, resulting in a total of approximately 80 individuals. The study employed a quantitative explanatory approach. The direct and indirect effects were both tested using the Sobel test, and data were collected using a Likert scale questionnaire and analyzed using simple regression data analysis techniques. In Generation Z employees at PT Win Era Digital, the results indicated that turnover intention was significantly and negatively influenced by leadership style, while turnover intention was significantly and positively influenced by job stress. A leadership style that is effective can reduce the likelihood of employees leaving the organization, whereas increased job stress actually promotes an increase in turnover intention. Furthermore, leadership style has a beneficial impact on job satisfaction, whereas work stress has a detrimental impact on it. Research has also demonstrated that job satisfaction has a detrimental impact on turnover intention and partially mediates the impact of leadership style and job stress on turnover intention.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen pada Orange Car Wash Colomadu Karanganyar Widya Amelia Putri; Muhammad Syihabuddin
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.3775

Abstract

Penelitian ini dilatarbelakangi oleh meningkatnya persaingan bisnis jasa pencucian mobil di wilayah Colomadu, Karanganyar, yang menuntut setiap penyedia layanan untuk meningkatkan kualitas pelayanannya agar mampu mempertahankan pelanggan. Tujuan penelitian ini adalah untuk menganalisis pengaruh kualitas pelayanan terhadap kepuasan konsumen pada Orange Carwash Colomadu Karanganyar. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Sampel penelitian berjumlah 100 responden yang dipilih melalui teknik accidental sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner, sedangkan analisis data menggunakan regresi linier berganda dengan bantuan program SPSS versi 26. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen dengan nilai koefisien regresi sebesar 0,899 dan nilai signifikansi 0,000 < 0,05. Nilai koefisien determinasi (R²) sebesar 0,730 menunjukkan bahwa 73% variasi kepuasan konsumen dipengaruhi oleh kualitas pelayanan, sedangkan 27% sisanya oleh faktor lain. Dengan demikian, semakin baik pelayanan yang diberikan, semakin tinggi tingkat kepuasan yang dirasakan konsumen. Hasil penelitian ini diharapkan dapat menjadi acuan bagi pengelola Orange Carwash maupun peneliti selanjutnya untuk mengkaji faktor lain yang turut memengaruhi kepuasan konsumen seperti harga, promosi, dan loyalitas pelanggan.  
Pengaruh Kualitas Pelayanan terhadap Kepuasan Konsumen Warung Soto Mbak Pur Ikka Agustin Purwaningrum; Muhammad Syihabuddin
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.3778

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan terhadap kepuasan konsumen pada Warung Soto Mbak Pur yang berlokasi di Kartasura, Kabupaten Sukoharjo. Di tengah persaingan industri kuliner yang semakin ketat, kualitas pelayanan menjadi faktor penting dalam menciptakan kepuasan konsumen dan menjaga keberlangsungan usaha. Penelitian ini juga bertujuan untuk mengidentifikasi dimensi pelayanan yang paling berpengaruh dalam meningkatkan kepuasan konsumen. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan metode survei. Data primer diperoleh melalui penyebaran kuesioner kepada 100 responden yang merupakan konsumen Warung Soto Mbak Pur dengan teknik accidental sampling. Kualitas pelayanan diukur menggunakan lima dimensi SERVQUAL, yaitu bukti fisik, keandalan, daya tanggap, jaminan, dan empati, sedangkan kepuasan konsumen diukur melalui kepuasan keseluruhan, kesesuaian harapan, niat membeli ulang, dan kesediaan merekomendasikan. Analisis data dilakukan menggunakan regresi linier sederhana dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan konsumen. Nilai koefisien determinasi (R²) sebesar 0,578 menunjukkan bahwa 57,8% variasi kepuasan konsumen dapat dijelaskan oleh kualitas pelayanan, sementara sisanya dipengaruhi oleh faktor lain. Dimensi daya tanggap, empati, dan bukti fisik merupakan aspek yang paling dominan dalam membentuk kepuasan konsumen. Kesimpulannya, peningkatan kualitas pelayanan secara berkelanjutan dapat meningkatkan kepuasan konsumen dan memperkuat daya saing usaha kuliner tradisional
Pengaruh Promosi dan Kualitas Pelayanan terhadap Minat Beli di Maharani Florest Ika Widyawati; Muhammad Syihabuddin
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.4103

Abstract

Tanaman hias memiliki nilai estetika, ekologis, dan ekonomi yang semakin meningkat seiring berkembangnya minat masyarakat serta pemanfaatan media pemasaran modern. Persaingan usaha tanaman hias menuntut pelaku UMKM untuk menerapkan strategi promosi yang efektif dan memberikan kualitas pelayanan yang optimal guna meningkatkan minat beli konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan kualitas pelayanan terhadap minat beli konsumen pada usaha tanaman hias Maharani Florest. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data primer diperoleh melalui kuesioner berskala Likert lima poin yang disebarkan kepada 100 responden menggunakan teknik accidental sampling, sedangkan data sekunder diperoleh dari literatur yang relevan. Analisis data dilakukan menggunakan SPSS versi 25 melalui uji validitas, reliabilitas, uji asumsi klasik, dan regresi linier berganda. Hasil penelitian menunjukkan bahwa promosi berpengaruh positif dan signifikan terhadap minat beli konsumen, yang mengindikasikan bahwa strategi promosi yang tepat, khususnya melalui media sosial, mampu meningkatkan ketertarikan dan kesadaran konsumen. Kualitas pelayanan juga terbukti berpengaruh positif dan signifikan terhadap minat beli, di mana pelayanan yang cepat, ramah, dan responsif meningkatkan kepuasan serta kepercayaan konsumen. Selain itu, promosi dan kualitas pelayanan secara simultan memberikan kontribusi yang signifikan dalam menjelaskan variasi minat beli konsumen. Kesimpulannya, peningkatan promosi yang efektif dan kualitas pelayanan yang optimal merupakan strategi penting bagi UMKM tanaman hias untuk meningkatkan minat beli dan daya saing usaha.
Pengaruh Kualitas dan Harga Produk terhadap Kepuasan Pelanggan Alfino Musik Viki Tri Lestari; Muhammad Syihabuddin
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.7054

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan harga produk terhadap kepuasan pelanggan Alfino Musik di Solo Raya. Latar belakang penelitian didasarkan pada semakin ketatnya persaingan bisnis di era globalisasi, khususnya pada industri ritel alat musik, sehingga pemahaman mengenai faktor-faktor yang memengaruhi kepuasan pelanggan menjadi sangat penting. Kualitas produk dan harga merupakan dua variabel utama yang sering menjadi pertimbangan pelanggan dalam pengambilan keputusan pembelian, sebagaimana dijelaskan oleh Kotler dan Keller (2016) serta didukung oleh teori perceived value Zeithaml (1988). Penelitian ini menggunakan objek berupa pria dan wanita pengguna alat musik gitar di wilayah Solo Raya, dengan pengambilan sampel menggunakan teknik purposive sampling berdasarkan kriteria tertentu sebagaimana dijelaskan Sugiyono (2017). Sebanyak 70 responden terlibat dalam penelitian sesuai perhitungan jumlah sampel menurut Ferdinand (2006). Data dikumpulkan melalui kuesioner berskala Likert dan dianalisis menggunakan uji validitas, reliabilitas, uji asumsi klasik, serta regresi linier berganda merujuk pada metode yang dipaparkan Yuliara (2016). Hasil penelitian menunjukkan bahwa, meskipun harga produk berpengaruh secara signifikan terhadap kepuasan pelanggan, kualitas produk secara parsial tidak berpengaruh secara signifikan. Ini menunjukkan bahwa kepuasan pelanggan terbentuk melalui keseimbangan antara kualitas dan harga, di mana produk berkualitas tinggi ditawarkan dengan harga yang sebanding. Hasil ini memiliki konsekuensi yang signifikan bagi Alfino Musik, seperti menjaga kualitas produk dan menerapkan strategi harga yang kompetitif untuk tetap puas dan setia kepada pelanggan.
Analisis Kapasitas Produksi dan Permintaan pada UMKM Nira Gitar Niki Nivolini; Muhammad Syihabuddin
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 4 No. 1 (2026): Februari : Mutiara : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v4i1.2900

Abstract

The creative industry sector, particularly the musical instrument craft, is showing a positive growth trend due to the increasing interest in music among the public. However, this rising demand often does not match the production capacity of small and medium enterprises (UMKM). This study aims to analyze the production capacity and demand patterns of Nira Gitar, a UMKM located in Klaten, Central Java. Using a descriptive qualitative approach, data was collected through in depth interviews with the owner and employees, field observations, and sales reports from January to December 2025. The findings show that Nira Gitar has an average monthly production capacity of 50 guitar units, with each unit taking 2 to 3 days to complete. This capacity is limited by several key factors, namely the use of manual production tools, a shortage of experienced workers, fluctuations in the availability of high-quality wood materials (mahogany and meranti), and weather conditions affecting the drying process. On the other hand, the total demand for the year 2025 reached 598 units, with the highest order recorded in December, totaling 118 units. The company's strategy of educating customers about the product and focusing on quality rather than quantity has built consumer trust, even though the production capacity is not yet able to meet market demand instantly. This study recommends the need for gradual modernization of production tools, training for workers' skills, and strengthening the supply chain of raw materials to improve efficiency and production volume in order to meet the continuously growing market demand.
Optimasi Efektivitas Operasional Melalui Transformasi Alur Pemesanan Manual Menjadi Terstandarisasi pada Bisnis Franchise F&B Zian Nur Fadhilah; Muhammad Syihabuddin
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 4 No. 1 (2026): Februari : Mutiara : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v4i1.2910

Abstract

The booking process with the food and municipal business (f&b) has an important part to contribute to the direct distribution of goods from the center to the partner. However, in xyz group, booking processes are still carried out by hand through unstructured format whatsapp messages, which leads to nonuniform data, miscommunication, and slow record keeping and distribution processes. This research aims to design standardized reservations forms as more effective course improvements solutions without the need for complex application development. The research method used is a qualitative description with a case study approach. Data collection techniques were made through direct observation during apprenticeship as well as detailed booking channels. In addition, the study adopted the system design approach (prototyping) in composing the proposal reservations system. Research shows that application of standardized booking forms can improve order order order order, improve information accuracy, and reduce the need for clarification by section MCC. The proposed system also facilitated the process of data recapitulation and increased the efficiency of divisional coordination, supporting the distribution operational efficiency of the F&B franchise.
Analisis Manajemen Persediaan dalam Penjualan Sapi Qurban Menjelang Hari Raya Idul Adha : Studi Kasus pada Peternakan Purnomo Sapi Mulyo di Desa Brajan, Boyolali, Jawa Tengah Muhammad Rafi Ramadhan; Muhammad Syihabuddin
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 1 (2026): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i1.2455

Abstract

This study aims to analyze the inventory management practices of qurban cattle at Purnomo Sapi Mulyo Farm in Boyolali, Central Java, particularly in facing the surge in demand prior to Eid al-Adha. The research is motivated by the unique characteristics of qurban cattle inventory, which involves living assets, seasonal demand, and biological risks that differ significantly from conventional inventory management. A qualitative descriptive approach with a case study design was employed to capture in-depth information regarding inventory planning, procurement, storage, and sales practices. Data were collected through in-depth interviews with the business owner as the key informant, direct observation of operational activities, and documentation review. The findings reveal that inventory management at the farm is conducted in a responsive manner based on consumer orders, enabling the business to minimize overstock risks and operational costs. However, inventory recording remains manual and unstructured, potentially limiting the accuracy of cost calculation and long-term planning. Price fluctuations and supply availability are strongly influenced by the Eid al-Adha momentum, while cattle health and lead time are critical factors affecting inventory effectiveness. From a theoretical perspective, the study extends inventory management concepts to the context of live and seasonal inventory. Practically, the findings suggest that implementing a simple yet structured inventory recording system could enhance operational efficiency and decision-making accuracy in local qurban cattle farms.