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All Journal STRATEGIC JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Riset Akuntansi dan Keuangan Jurnal Wacana Ekonomi Jurnal Manajemen dan Bisnis Kreatif DEDIKASI PKM AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Yuliawati, Yupi
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Sosialisasi Pembukuan Digital Melalui Aplikasi Credibook Pada KWT 16 Desa Sukamaju Majalaya Kabupaten Bandung Yuliawati, Yupi; Agustine, Arini Tri; Nurhasanah, Siti; Nurhasanah, Ishma Yunisa; Erlansyah, Muhammad Dika Agna; Mubharoq, Muhammad Rizqi; Nasrulloh, Rizki; Farhani, Mutiara; Amalia, Dea Rizki; Wicaksono, Heri Agung; Farid, Sonya; Farhan, Farhan; Julaeha, Siti
DEDIKASI PKM Vol. 5 No. 2 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v5i2.38152

Abstract

Kelompok Wanita tani adalah sebuah organisasi atau kelompok yang terdiri dari Perempuan yang aktif dalam sektor pertanian. Tujuan utama kelompok tani adalah untuk meningkatkan kesejahteraan ekonomi dan sosial Perempuan yangterlibat dalam kegiatan pertanian. Mereka biasanya bekerja sama dalam berbagai kegiatan pertanian seperti penanaman, panen, pemrosesan hasil pertanian, dan pemasaran produk pertanian. Sosialisasi yang melibatkan diskusi dan penerapan pembukuan digital pada KWT 16 Desa Sukamaju kepada 13 orang. Adapun kegiatan berupa sosialiasi mengenai pembukuan secara digital, dilanjutkan dengan praktek menggunakan aplikasi credibook mengenai seberapa paham pelaku KWT. Dengan demikian, sosialisasi penerapan pembukuan digital pada pelaku KWT di desa Sukamaju bisa memberikan efek pada peningkatan kemampuan pembukuan digital kepada pelaku KWT desa Sukamaju kecamatan Majalaya.
Pengaruh Customer Experience, Kualitas Produk dan Inovasi Produk terhadap Repurchase Intention pada Wanita Pengguna Hijab Produk Rabbani Hasanawi, Hasanawi; Fadilah, Kartika Nurul; Yuliawati, Yupi; Yawahar, Jon; Mulyadi, Maheran
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 5 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i5.1238

Abstract

The development of the fashion world makes women who wear hijabs can appear fashionable and trendy. It is not surprising that hijab entrepreneurs compete to make hijabs with product designs and product quality that are in accordance with fashion trends and competitive prices. Currently, there are many entrepreneurs who sell hijab products with various brands, one of which is Rabbani. Rabbani is one of the first instant headscarf companies in Indonesia to release flagship products in the form of instant headscarves and various other Muslim products. This study aims to determine the effect of customer experience, product quality, and product innovation on repurchase intention in women who use Rabbani hijab products. This study uses a quantitative method with a descriptive and verification approach. The primary data collection technique by distributing questionnaires developed based on research variable indicators to a sample of 385 respondents. Data were analyzed using descriptive and verification methods. The results of the study above indicate that respondents' assessments of customer experience, product quality, product innovation, and repurchase intention are in the high category, meaning that respondents agree with the positive statements on each indicator in each variable. The results of the verification analysis indicate that the variables of customer experience, product quality, and product innovation have a positive and significant effect on repurchase intention in women who use Rabbani hijab products, both partially and simultaneously. The magnitude of the influence of the variables of customer experience, product quality, and product innovation on repurchase intention is 61% and the remaining 39% is influenced by other variables not examined in this study.
Co-Authors Agustine, Arini Tri Amalia, Dea Rizki Erlansyah, Muhammad Dika Agna Fadilah, Kartika Nurul Farhan Farhan Farhani, Mutiara Farid, Sonya Hasanawi Hasanawi, Hasanawi Ida Farida Oesman Maspupah, Siti Mubharoq, Muhammad Rizqi Mulyadi, Maheran Nasrulloh, Rizki Nurhasanah, Ishma Yunisa Purnamasari, Selpi Putri, Erlina Aulia Ryad, Ahmad M Siti Julaeha, Siti Siti Nurhasanah Syahril, Dian Saeful Wicaksono, Heri Agung Yawahar, Jon