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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Golden Ratio of Data in Summary Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Yusdiana
Universitas IBBI
Economics, Econometrics & Finance Social Sciences

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Information Quality, Social Friendship and Social Interaction in Predicting Web Usage and Online News Readers’ Understanding Yusdiana Yusdiana; Bernardinus Maria Purwanto; Sahid Susilo Nugroho
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 14, No 3 (2023): December 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v14i3.19181

Abstract

This research aims to reveal information quality, social friendship, and social interaction in predicting web usage and understanding of online news readers and also to reveal that web usage predicts online news readers’ understanding. This quantitative research uses an online survey design based on a purposive sampling technique using 423 respondents who are active readers of online news. The data in the study were analyzed using SEM Amos and SPSS 21. The results and findings showed that information quality and social interaction could positively and significantly predict web usage and understanding of online readers. Web usage could also predict online reader understanding positively and significantly. Social friendships could not predict web usage and reader understanding of online news based on research results. The theoretical implication of the research aims to fill the gap in the existing literature on information quality and social interaction that can explain web usage and understanding of online newsreaders and web usage as a predictor to explain the effect of comprehension as an individual’s intended media use. The practical implication of this study is that websites as news sources must pay attention to information and features that are more attractive to readers or potential online news readers.
Determining Consumer Preferences In Choosing Low Budget Accommodation Services In Medan City With Choice-Based Conjoint (CBC) Analysis Edison Parulian; Yusdiana Yusdiana; Shamir Hasyim Syarif
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.532

Abstract

The hotel accommodation service industry in Medan City has witnessed significant growth following the pandemic, driven by increased business and tourism activities. With over 200 hotels in the city, there is a notable presence of middle-class hotels offering affordable prices. This study aims to determine consumer preferences in choosing low-budget accommodation services using Choice-Based Conjoint (CBC) analysis. The CBC method presents consumers with a series of menus featuring different hotel attributes, such as location, facilities, and price, to identify which attributes most influence their preferences. A sample of 40 respondents was analyzed to identify key factors influencing their hotel choices. The results revealed that consumers prioritize hotels located outside the central city area, with free internet service, basic room amenities, availability of a café or lounge, breakfast services, and non-smoking rooms. The study found that breakfast service is the most important attribute, followed by the availability of non-smoking rooms. These insights can help low budget hotel or managers in Medan City to modify their services to better meet consumer demands and improve market positioning.
Pengaruh pengetahuan, keahlian dan sikap terhadap kinerja guru sekolah dasar di Kecamatan Delta Pawan Ketapang Rusli Samuel Sugianto; Edison Parulian; Yusdiana Yusdiana
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 4 No. 3 (2025): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis (In Progress
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/y3jazc56

Abstract

Guru merupakan jabatan atau profesi yang memerlukan keahlian khusus, yang membedakan dirinya dengan profesi yang lain. Beberapa masalah yang dihadapi oleh setiap guru, dalam mengelola pembelajaran di kelas ke arah pencapaian tujuan yang efektif diantaranya diduga masih rendahnya pengetahuan, keahlian dan sikap guru. Penelitian ini bertujuan untuk mengkaji pengaruh pengetahuan, keahlian dan sikap terhadap kinerja guru sekolah dasar negeri di Kecamatan Delta Pawan Kabupaten Ketapang. Penelitian ini menggunakan pendekatan kuantitatif ekplanasi dengan responden sebanyak 81 orang dari 423 populasi guru sekolah dasar negeri di Kecamatan Delta Pawan Ketapang. Data diperoleh dengan menggunakan kuisioner, dimana jawaban diukur menggunakan skala Likert dengan skor 1 sampai dengan 5. Analisis yang digunakan adalah analisis regresi Linear Berganda dengan bantuan program software SPSS for windows realease 22 program. Hasil analisis penelitian menunjukkan bahwa ketiga variabel yaitu pengetahuan, keahlian dan sikap secara simultan berpengaruh terhadap variabel kinerja. Guru diharapkan terus meningkatkan wawasan pengetahuan melalui pendidikan berkelanjutan, pelatihan, studi banding, maupun pembelajaran mandiri agar mampu memenuhi tuntutan kompetensi profesional yang semakin kompleks. Untuk pengembangan penelitian selanjutnya, direkomendasikan agar dilakukan kajian yang melibatkan variabel lain seperti motivasi kerja, lingkungan sekolah, tunjangan profesi, dan kepemimpinan kepala sekolah sebagai faktor eksternal yang mungkin lebih kuat mempengaruhi kinerja guru.
Co-Authors Bernardinus Maria Purwanto Edison Edison Rusli Samuel Sugianto Sahid Susilo Nugroho Shamir Hasyim Syarif