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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Golden Ratio of Data in Summary Manajemen : Jurnal Ekonomi
Yusdiana
Universitas IBBI
Economics, Econometrics & Finance Social Sciences

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Information Quality, Social Friendship and Social Interaction in Predicting Web Usage and Online News Readers’ Understanding Yusdiana Yusdiana; Bernardinus Maria Purwanto; Sahid Susilo Nugroho
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 14, No 3 (2023): December 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v14i3.19181

Abstract

This research aims to reveal information quality, social friendship, and social interaction in predicting web usage and understanding of online news readers and also to reveal that web usage predicts online news readers’ understanding. This quantitative research uses an online survey design based on a purposive sampling technique using 423 respondents who are active readers of online news. The data in the study were analyzed using SEM Amos and SPSS 21. The results and findings showed that information quality and social interaction could positively and significantly predict web usage and understanding of online readers. Web usage could also predict online reader understanding positively and significantly. Social friendships could not predict web usage and reader understanding of online news based on research results. The theoretical implication of the research aims to fill the gap in the existing literature on information quality and social interaction that can explain web usage and understanding of online newsreaders and web usage as a predictor to explain the effect of comprehension as an individual’s intended media use. The practical implication of this study is that websites as news sources must pay attention to information and features that are more attractive to readers or potential online news readers.
Determining Consumer Preferences In Choosing Low Budget Accommodation Services In Medan City With Choice-Based Conjoint (CBC) Analysis Edison Parulian; Yusdiana Yusdiana; Shamir Hasyim Syarif
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.532

Abstract

The hotel accommodation service industry in Medan City has witnessed significant growth following the pandemic, driven by increased business and tourism activities. With over 200 hotels in the city, there is a notable presence of middle-class hotels offering affordable prices. This study aims to determine consumer preferences in choosing low-budget accommodation services using Choice-Based Conjoint (CBC) analysis. The CBC method presents consumers with a series of menus featuring different hotel attributes, such as location, facilities, and price, to identify which attributes most influence their preferences. A sample of 40 respondents was analyzed to identify key factors influencing their hotel choices. The results revealed that consumers prioritize hotels located outside the central city area, with free internet service, basic room amenities, availability of a café or lounge, breakfast services, and non-smoking rooms. The study found that breakfast service is the most important attribute, followed by the availability of non-smoking rooms. These insights can help low budget hotel or managers in Medan City to modify their services to better meet consumer demands and improve market positioning.
Membangun Engagement Jemaat Dengan Meningkatkan Kepuasan: Analisis Sekuensial Model Servqual Dan Social Exchange Theory Pada GKDI Medan Togar Sianturi; Alexander Barus; Yusdiana Yusdiana
Manajemen: Jurnal Ekonomi Vol. 7 No. 3 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/224gww67

Abstract

Penelitian ini bertujuan untuk menguji peran dimensi Kualitas Pelayanan (Empathy, Responsiveness, dan Assurance) terhadap Kepuasan jemaat, dan dampak akhirnya terhadap Keterlibatan (Engagement) jemaat dalam konteks organisasi keagamaan. Menurunnya tingkat kehadiran gereja secara global dan lokal menyoroti Engagement sebagai ukuran kritis baru yang menggantikan kehadiran semata. Menggunakan pendekatan kuantitatif asosiatif, data dikumpulkan dari 277 anggota aktif Gereja Kristus Di Indonesia (GKDI) Medan melalui purposive sampling. Analisis data menggunakan Partial Least Squares-Structural Equation Modeling (PLS-SEM) dengan SmartPLS 4. Hasil temuan menunjukkan bahwa Assurance (β = 0.332, p < 0.01), Responsiveness (β =0.299, p < 0.01), dan Empathy β = 0.262, p < 0.01) semuanya berpengaruh positif dan signifikan terhadap Kepuasan. Secara kritis, Kepuasan terbukti menjadi prediktor yang sangat kuat terhadap Keterlibatan (β = 0.770, f2 = 1.460, p<0.001). Penelitian ini memperkuat relevansi SERVQUAL dalam organisasi nirlaba keagamaan dan memvalidasi kerangka Social Exchange Theory (SET), membuktikan bahwa peningkatan kualitas pelayanan relasional memperkuat Kepuasan, yang pada gilirannya menjadi faktor dominan pendorong Keterlibatan spiritual dan aktif di antara anggota. Direkomendasikan gereja mengadopsi strategi kualitas pelayanan yang terpadu untuk meningkatkan kepuasan anggota secara holistik dan mengatasi disengagement
Co-Authors Alexander Barus Bernardinus Maria Purwanto Edison Edison Sahid Susilo Nugroho Shamir Hasyim Syarif Togar Sianturi